
1. Can you introduce yourself? What are the different sides to your personality and how do they show up in your projects?
My name is Joseph, I grew up in Lebanon and I’ve been living for 10 years in France. I’m an entrepreneur doing all kinds of things and sort of a creative person. I don’t have any particular talent but when I am passionate by a subject, I put all the energy driving people, ideas, and work into it, so that it becomes what I want it to be. It fails very often, and succeeds from time to time.

2. What is the concept for FraisFrais? What about its music side?
FraisFrais was born about six months ago in my mind. I used to read a web magazine that was clearly directed towards women. I knew a couple of friends around me who used to read it too. So I told myself “we should do this but for men.” It evolved to become what it is, a place where my friends and I drop some posts about culture, lifestyle, food, buzz, and what makes our own world go round. And of course, music is a big part of our world. All the people who worked with us on the project love music. I personally cannot stand a day without music. It was more than obvious that we were going to talk about music on it.

3. What about Whitezine? When did you start that project and who should check out the site?
Whitezine started about five years ago now. I used to have another smaller blog with a cool editorial line. When I sold tha tblog, I knew I wanted to do something more, something maybe bigger or that could talk to more people. So I created Whitezine, a place for trends when it comes to digital art and fashion. It has been in French and English since day one, gathering dozens of writers and millions of readers since it was created.

4. What should we look forward to from you in 2014?
I love creating stuff. In 2009 I created Whitezine and in 2013 I created a T-shirt brand called Sayfat. But for 2014 I’ll probably be focusing on being sustainable in the company I just launched (an agency for online brand communication). Whitezine, FraisFrais & Sayfat are now part of this company, hopefully by 2014 I’ll still be alive and have some people working with me on cool projects.
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