Interview with damn nyc: Outsiders Looking Out

1. Tell us about the team behind damn nyc. How did you start working together? 

We started our project in November 2011 with the idea of documenting and gathering everything that we thought was fun, different, and what we thought deserved the limelight. Most of the artists we chose were emerging artists, mainly because they either didn’t know that they were totally awesome so we wanted to show them that they were, or that they were bringing something new to the public, and it wasn’t getting as many hits as it should. There were a few exceptions, ones that definitely made us think “damn!” However their fame didn’t always translate across international borders, which was what we hoped to accomplish then. We were traveling for a year from New York, Hamburg, Moscow, Philadelphia, and London, and wanted to bring a special taste to our webzine that screamed originality and personality. We like to stay up to date, and move from one topic to another with common themes. 

2. How have your respective backgrounds influenced the things you write about today?

Jan is German, who grew up in Franve. Inna is Russian, who grew up in the states. We’re both outsiders, so we like to look inside everything from a different perspective. We’re also completely different in our approaches but we find ways to spread out and then later come back together with new information - so it works pretty damn well. 

3. Who should read damn nyc?

People that read, listen, get inspired, think, dance, and smile? Anything else in the news is already out there. I don’t think that we have anything in our webzine that is reported on a standard basis - so it’s a window to new, emerging trends that will make you say “damn.” Oh, and if you don’t like the news, create your own news… we’ll probably find you!

4. What are your future plans for the site? Are you looking for contributors?

Yeah! We’re all about collaborations. It’s about expansion, and we look out, not it. 

Make sure you Like the damn nyc Facebook page, follow them on Twitter, and as always subscribe to them on Whyd

27th August 2013

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Burning House Remix Competition

Those of you who spend your time on Whyd have probably already heard some of the music from Burning House, a new musical partnership with Chief Xcel and General Elektriks on the label Naïve. You probably already read the interview which explains their backstory and how they came to work together. But what you might not have heard yet are the remixes that artists are creating and sending in to Naïve. 

To celebrate their music “Turn Off The Robot,” Burning House has opened a remix competition (through the end of August) for their track “PPSD” or “Post-Party Stress Disorder.” If you’re an artist or DJ and think you can really kick up this jam, post a remix on Soundcloud and send it over to us or Burning House to get on this playlist. A jury will pick the favorite one, and it could be you! 

For all you music lovers, remix competitions are one of the coolest phenomenon online today. Whereas before we consumed music, now almost anyone can use music as a medium of expression, to build upon the awesome foundations laid out by talented artists and make your mark. And maybe, just maybe, the world gets to hear it, and everyone wins! 

Make sure you subscribe to Burning House on Whyd and like their Facebook page to keep up to date with the details of the contest! 

14th August 2013

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Interview with Poejazzi: London Spoken Word Architects

1. Before we get to the specifics of Poejazzi, how do you view the role of poetry in today’s society and how is it tied to music?

We think of poetry as part of everyday life, especially in music, so we have always put the two together because we see them as related. Through our poetry and music nights we wanted people who wouldn’t necessarily have been exposed to much in the way of poetry or who may have believed they wouldn’t enjoy it to find themselves liking it through its connection with something that most of us like: music. 

2. When did you start Poejazzi and what was the original idea?

Poejazzi was originally a monthly night that started six years ago, its founders wanted to create the kind of night they wanted to go to. It developed into an organization and online magazine, poejazzi.com, 18 months ago. Now we are publishing poetry apps (our first one comes out in a month), producing concept shows like our new re-imagining of Allen Ginsberg’s “Howl,” and visual content like live sessions, as well as putting on our regular nights. 

3. Can you define what Spoken Word means to you? How is it unique as a medium of expression?

Spoken word equates to honesty for us. It is unique because it can be accessible and deeply personal at the same time. 

4. Tell us about the tradition of your live events. What is the vibe and who should attend?

The vibe is generally very eclectic, both of us have very broad taste in music so you can expect to see all corners of the alternative world represented, even if it’s pop music, at a Poejazzi night it would be pop music with a twist. We always consider the mood each act evokes and who they should be with on a line up so people get a range of experiences from the night. All of our spoken word acts are as amazing as the music acts, there’s always that equilibrium, so neither is an afterthought. 

We love championing people we think people will be hearing more of or should be and people who may be established but we feel are deserving of even more fandom! From the responses we get from both regular Poejazzi-goers and new faces, the night is a beautiful medium between challenging and entertaining, so there is always a level of innovation or surprise from our acts but there will also be an element of no matter how alternative this may sound that it could be popular once people have been exposed to it because it sounds fantastic. 

We’re pretty selective as a duo about what we like musically and we have to be very critical running an online magazine as well as a night, so we are always putting ourselves in the shoes of the crowd watching and thinking “is this entertaining?” “is this life-changing?” “is this interesting?” because that is what we want from a night out like this. 

5. Who are the minds behind Poejazzi and how did you all come to work together?

Poejazzi is run by partners and music/spoken word obsessives Joshua Idehen and Charlotte Morgan-Nwokenna and all visuals are created by the wonderful director Bruno Ramos. Joshua Idehen is also the vocalist in the band Benin City, founded Poejazzi six years ago with friends and poets Musa Okwonga and Inua Ellams. Inua Ellams is now a guest curator for special nights whilst Musa Okwonga has a very busy and great career in broadcasting, journalism, and music/spoken word. Former editorial assistant Charlotte Morgan-Nwokenna was looking for new challenges and so Joshua convinced her (with cake and promises of future success) that that challenge could be Poejazzi: she joined Poejazzi 18 months ago to help expand the night into an organization that published poetry digitally and has an online magazine. 

6. Can you leave us with your favorite inspirational quote?

Life isn’t about finding yourself, life is about creating yourself.

Thanks guys! Make sure you Like their Facebook page and follow them on Twitter to get the latest updates, and definitely subscribe to them on Whyd to hear some examples of excellent spoken word! 

5th August 2013

Interview with Johan: Music Miner at Soundigger

1. What are the different faces of your personality?

One could define my personality as very open in a number of different domains. Clearly music is at the forefront, but I am interested in everything that is around me on a daily basis. From cinema to reading passing ads to traveling. I love to discover, learn, and share the little things I find everyday. Very involved in everything that I come across, I like to go as deep as I can. Always unsatisfied with my work, I try to do more, take detours, and improve what it could be. I’m currently working on the rebuilding of my blog, modification of design, a new logo and making stickers. 

2. When did you first have the idea to launch a music blog?

First off, I was definitely fed up listening to my friends listen to Maître Gims, Pitbull, David Guetta and other Zaz during road trips or happy hours. I wanted to make them discover music with a capital M. Just the guts and those that rise the charts. I bummed around for a while on friends’ music tweets (@ilovezistrack, @absolutebass, @musiquechic, @bordwood among others…) The idea to launch my own blog came a long little by little as a result of following them, and they were the ones who really gave me the desire so I have to say thanks! We arrive at the start of 2013, and I decided to launch the site. I was alone at first, then a friend came and joined me to cover Hip Hop on the blog. So we are two. 

3. Where do you find your music?

I use 2.0 web tools a lot to discover new tracks. Principally Soundcloud, but also Whyd, Shufflr, YouTube, ExFM… Certain artists send me their links directly and I thank them graciously. I try more and more to find music blogs from other continents to enlarge the range of musical styles and get a way from European artists who are already widely covered by the French blogosphere. 

4. What are your goals for Soundigger? Who should read your blog?

By creating Soundigger.com, the primary goal was to break as many people as possible out of their commercial shackles, freed from peroxodized clips which can be endlessly consumed on national radio and TV channels. We want to make people discover, and bring forward, lesser-known talent, creating connections with them and other bloggers to carry out various projects, and to create a small community. To do interviews, live reports from festivals… that’s what I had in mind when I created the blog. 

At Soundigger, we love diversity, as much musical as human, that’s why our publications are not reserved exclusively for specific types of people, snobby preps or other hipsters, but just as many people as possible. If Jacky the farmer on the corner discovers, appreciates, and shares the latest releases of Bit Funk, Fakear, or Apollo Brown on our blog, that would mean that wouldn’t probably couldn’t get any bigger. 

5. What other blogs do you recommend?

Among the following blogs, a good portion come from friends with whom we discuss and share a lot of music and advice. It’s the magic of web 2.0 that we know these people thanks to the same love of music 

- http://www.ilovethistrack.com/

- http://absolutebassline.tumblr.com/

http://unclesound.fr/

http://lecoledumicroenbois.com/

http://www.spreadtheword96.com/

http://moosetache.over-blog.fr/

http://www.radiovnl.fr/

http://bordwood.com/

http://davycroket.com/

http://www.musique-chic.com/

http://sodwee.com/blog/

And many more! 


Thanks Johan! Make sure you like the Soundigger Facebook page, and of course subscribe to Soundigger on Whyd

29th July 2013

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Interview with EVO-K: Your Next Flight Into Music

1. Give us a little bit of your history, when did you start mixing?

My EDM story ;) started in 2005 and found the first boom in 2008 with my debut album, but it was the metamorphosis I experienced over the past three years until my first really substantial work DIVERSE (WE ARE) that officially opened doors to success, giving me an increasing number of fans and outstanding international live acts. 

I was madly in love with music since I was a teenager (and even before). Going back several years, my father was a very active DJ in Italy, so I grew up following in his footsteps. 

2. What inspires you the most?

My music is definitely inspired by the experiences of my whole life: travels, passion, joys, pain, sex, tears, desires, loves, prohibitions, the world around me… and my need for FREEDOM!

While, in terms of “EDM gurus” I would say: Wolfgang Gartner, Knife Party, Cedric Gervais, John Dahlbäck among others.

Everyday you have to learn and be inspired, if you want to improve yourself. 

3. What was the moment you are most proud of in your career?

This year, undoubtedly! I currently have the most amazing tour I have ever done (Save The World Tour 2013), both for the new countries I am crossing and for the kind of live acts I am proposing, the very positive feedback from people is opening my heart! 

I also add to this that 2013 is my most interesting year regarding my productions too: my Electro House sound is consolidating to a higher quality and the new releases scheduled for this summer and late summer… really pump up! Besides, I got the pleasure and chance to co-produce some tracks with very talented DJ/producers among which I would like to mention Coldbeat (the Eliezer Hofstaetter from Brazil), Xenos (Italy), YouzarsiF (Russia), Bassman (Italy) and I also have in the pipeline a couple of featurings with the “Italians” New Generation Deejays and the top American Matthew LeFace.

So… stay tuned because we have a lot of irons in the fire!

4. How is the house music scene in Italy? Where is your dream city/country to perform in?

In my opinion, Italian music scene is sadly flat, outdated. I honestly don’t aim to make inroads in Italy because this would mean changing my sound towards something hustler and TOO commercial and consequently lower the quality of the project itself. 

Italy has a strange outdated music market in all genres (rock, pop, EDM, etc) that’s why I definitely give all my respect to foreign artists and that’s also why I’m moving my sound to what people outside of Italy like and want to hear. 

Actually, my dream city/country to perform in would be the west coast of the US, Canada, and northern Europe, I’ve never been there so it would be awesome to bring my music there for the first time! 

Thanks EVO-K, we are looking forward to hearing what you’ve been working on! Like her Facebook page and definitely subscribe to her on Whyd! 

25th July 2013

Interview with Lightfoot: Hip Hop from Boston

1. Can you tell us about yourself? How does your personality show up in your music?

My name is Lightfoot, and I’m a sample-free hip hop producer out of Boston MA.  I grew up on all sorts of different music, but sometime around high school, I really fell in love with hip hop.  I’m not just talking about rap music either; I really fell in love with the whole culture. The DJs, the b-boys, the graffiti, it all took a pretty strong hold on me, and my growing appreciation for the culture made me want to be a part of it.  

I wasn’t great at drawing so Grafitti didn’t work, I didn’t have good enough equipment to DJ, and dancing was never going to happen for me, so beat making was the obvious choice.  When I first started making music, I was really influenced by artists like MF DOOM and Mad lib, so my beats were very “boom bap” and sample heavy.  I loved that traditional hip hop feel, so it was important for me to replicate that in my music.  As i continued to make beats however, I began stepping away from sampling, and really tried to force myself to make original productions.  This was due to the ever evolving legality issues with rap music as well as my own desire to feel more satisfied after making a beat.  As I shifted my methods I also departed from only listening to underground hip hop and started expanding into other genres such as electro and indie rock. I then began to mesh all of these influences together whenever i sat down to make a beat.  

I always try to make my music emotional (probably because I’m an emotional dude) and I always try and make it interesting, but ultimately I just make music and try and let things happen organically, and hope that I come up with something good as a result.

2. When did you start producing music and when did it click that you had to pursue it seriously?

I think I made my first “beat” (i use that term VERY loosely) when i was in 8th or 9th grade.  I ended up with a copy of fruity loops somehow and decided to do some exploring.  The results were pretty bad, but they were my first so they are cool in that respect.  I did this on and off for about 6 or 7 years until i finally met my mentor and good friend The Arcitype.  I started interning at his recording studio, and was able to see how a professional producer operates.  It blew my mind and gave me so much inspiration that I ended up quitting my job and focused all of my efforts on music.  It lightened the wallet tremendously, but it allowed me to really hone my craft and in doing so find what I truly love to do.  I haven’t looked back since, and have been enjoying every second of it.

3. What’s the Boston music scene like? 

The music coming out of Boston is pretty awesome.  There is a wide range of material that fits almost any palate, and a lot of it is pretty unique.  Unfortunately A LOT of it is unknown, even to people who reside in Boston.  That is the real downfall of this place.  We don’t really have an active listening community here.  People have their cliques, and their specific artists who they support, and rarely depart from that.  This makes for poorly attended shows, and hard for newer artists to break out.  

Boston is also particularly hostile to rap shows.  It seems like every day another venue closes its doors to hip hop.  This is due to a number of reasons (which may or may not be valid), but it makes it very hard to navigate and expand in the hip hop scene here.  You kind of just need to cross your fingers and hope you meet the right person who will introduce you to their scene, which may or may not be a good one.  All in all, the music itself is great.  Some of my favorite artists come from Boston, so I will always be a fan of the music this city produces.  My main beef, and quite frankly only beef, are the promoters and venues in the city.  They don’t allow for this place to breathe and evolve the way it should.  I love Boston though, and I will always be a part of this city musically.

4. What should we look forward to from you in the near future?

I’m actually currently wrapping up an EP I have been working on with my rapper homie Andrew Milicia.  Collectively we go by “Remains”, and our EP is titled “Ei8ht Se7en”.  I’m pretty excited for the drop and eager to share our work.  The project will be available as a free download on Bandcamp.  Andrew is a super talented rapper/lyricist/songwritter, and i love the beats on the record so it’s definitely something I’m proud of. I also have a bunch of other projects in the works, but everything is still in the early stages so I can’t speak on them just yet. I’m certainly staying busy though, so there will be plenty of music in the future.  In the meantime you can check out my instrumental album i put out last fall called “The Rudimentals” which is available on iTunes/Spotify/Pandora.  Cheers!

Thanks Lightfoot! Make sure you take a listen to his work on Soundcloud, like his Facebook page, follow him on Twitter, and of course subscribe to him on Whyd

22nd July 2013

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Interview with Noiseness: Your Choice For Noise

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1. You created the music site noiseness.com. Where did the idea come from?

Noiseness was born out of our love for sharing great music with people who appreciate it. For me (Jeppe aka. Jeppebm), the idea came after a lot of traveling. I play my favorite music out loud every chance I get, and I often end up bonding with complete strangers because of it. Nikolas (aka. Nikodaddy) and I were sharing music in some of the same places, primarily in Facebook groups, and we always liked and shared each other’s posts. Lucky for us, others did too. Noiseness was simply a way for us to team up and centralize the sharing of the music that WE love, and make it accessible to as many as possible.
Sharing a great song is nothing like sharing a drink or a laugh. A song can last forever, reach and intrigue new people, and touch them emotionally in a million different ways. We’re always surprised to see who actually like the things we share, and it’s the positive reactions from unexpected people that really makes sharing worth while.

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2. What type of music do you search out?

We do not have any limitations on the type of music we search out, but obviously we have some preferred genres that get the most attention. All types of electronic dance music; ranging from slow house, to dubstep, to drum n’ bass, is definitely our main focus. Especially remixes have a nice spot in our hearts. For almost all songs we share, we also share one or more related songs. By comparing songs and genres this way, we try to put each song into a bigger context, allowing our listeners to make their own comparisons and opinions. We share music that we think is incredible, and we never (ever!) share music based on hype, or because all other music blogs are sharing it. Like any DJ, we have so much confidence in our choice of music that we dare to share it solely based on how much we like it. If we like it, someone our there must like it too. At least that is what we are hoping for!
 
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JEPPE 
3. Do you have any longterm goals for the site?
 

As long as we’ll be listening to music, Noiseness will remain. Currently we are two bloggers, but we will not rule out the possibility of bringing in more to get more content and better coverage, as long as the quality wont suffer because of it. From a feature perspective we have a lot of plans for the site. The current player is pretty basic, but we’ve added a lot of features that are missing from similar sites, such as auto-saving your playlist, queueing of songs and more. Noiseness should be a place that you come back to, and everything should stay the way you left it - but with new content to explore. In the future we’ll be adding more social features, an improved player and more music sources. We are still rather new, and we need to work on our social presence, as well as our presence on great music sharing and management sites like Whyd. There is a vast jungle of music blogs out there, but luckily there are also millions and millions of listeners. With the feedback we are receiving today, we believe that we can intrigue more people into joining the Noiseness community of music lovers, spreading more great music and even more love. That is our primary motivator and goal for the site.
 
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NIKOLAS
4. What do you think the most exciting trend in music is today?

We are both software developers, and we like to stay up to date with the newest technologies and possibilities of the Internet. One thing that is only going to grow, is the way social integration and big data is going to shape the way we discover music. Music discovery is already made easy by a great number of tools and websites, but the music discovery landscape is still very fragmented and every service is trying for themselves to become the best place to discover new music. You can connect your music sources like Soundcloud and Youtube with social sites like Facebook or Last.fm, which will give you some nice ways to discover new music based on what you and your friends like. But if you want to connect you music sources with each other, you are often out of luck, making it difficult to keep track of all the music you like and favorite around the web. Services like Whyd help bring these great sources of music together, which is great - but there is still so much unexploited potential in bringing them all to one place. Hopefully one day all the services will be interconnected, and liking a song in one place will update your profile in another, creating a more seamless music discovery experience. We’re actually not that far from realizing this potential. So much is happening in the musical landscape these days, and its exciting to see how everything is opening up. Music is basically free from the Internet, which forces everyone to innovate and renew themselves and their services in order to keep up with the rest. It’s a free for all buffet - and we like it!
Subscribe to Jeppe from Noiseness on Whyd

17th July 2013

Interview with Burning House: A New Musical Venture

1. Separately, you are known as Chief Xcel (Blackalicous) and General Elektriks and you worked together in the past. How come you finally created Burning House?

Every time we would get together to make music, cool stuff would seem to happen, so we thought we should make it official, find a band name, and make a record. You know when you meet someone and you can just tell you’re on the same wavelength by the way the conversation just flows? Burning House is the musical equivalent: we fire up the gear and ideas just start flowing. The process is a lot of fun, which I think you can tell when listening to the album.

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2. How does working together as Burning House pushes each of you out of your comfort zones and into a new place of musical creation?

I wouldn’t necessarily say that we find ourselves out of our comfort zones, it’s more like we find ourselves in a new zone that we both feel comfortable in. That said, this new zone springs from the fact that, as Burning House, we’re not making exactly the music we would be making by ourselves. ‘Walking into a Burning House’ is obviously related to Chief Xcel’s productions and to General Elektriks, but it’s a grown up kid with its own personality. This is what’s so great about taking part in a collaboration: the surprise. Neither X nor myself can predict where a track is going to go, we just watch the kid take us where it wants to go. Letting the song grow and listening to where it needs to go as much as dictating where it’s headed is something you do in any writing or production process, but the ‘letting the song grow’ part is even more accentuated in a collaboration.

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3. How would you describe your first track Turn Off The Robot?

Future Funk! We could go into more detail but i don’t know if it would be very interesting, like a cook describing how he whipped up his last dish. I think it’s better to let people taste the dish by themselves and decide what it tastes like.

4. Does your inspiration for the album come from the same places, or are you each drawing from separate sources and combining the result?

We both have a similar taste in both music and aesthetics but at the same time we traveled down different musical paths to get to where we are today. Those paths have rendered different experiences. Those experiences have given us different musical perspectives and that is what makes the sound unique. 

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5. What should we look forward to in the near future?

We’ll be on tour in Europe and the UK this fall. So hopefully more great music and great live experiences in a venue near you. 

6. What do you think of the Hip-hop / Electro funk scene today?

We don’t really consider ourselves part of any particular scene. We just do what we do, make the music that inspires us, and let the listeners categorize it.

Thanks guys! Make sure you subscribe to them on Whyd and like them on Facebook and check out their upcoming tour dates to catch their epic shows! 

9th July 2013

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Interview with Simon: My Social Jukebox

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1. Hey Simon! Can you present yourself? Where are you from and what do you do?


My name is Simon, I’m 21 years old. I have a license in Media planning, and I work at a web agency in Bordeaux. I’ve been interested in digital for a few years now, working with numbers and everything that entails. I’m also a passionate music lover. I avow to have no knowledge of making music, but I love listening to it and I appreciate the incredible performances of certain artists. It gives the rhythm to my life, my days, my emotions, and my desires. 

2. Where did the idea to create a site dedicated to sharing music come from?

At the beginning it was to test tumblr as a platform. It was during the period of my life when I went around testing different web services to see how they worked. What I understood about tumblr was that it is an artistic goldmine! 

I have a friend who always recommended tons of new tracks to discover, and so I didn’t miss the opportunity. I joined the community and launched my blog to share my favorite songs. 

I definitely don’t pretend to have tons of traffic, but I find it cool to develop this little concept, and create a sort of identity. It’s purely for pleasure, a moment of pause in the day. 

It is also, and most importantly, a way to keep all of the music that I’ve discovered over time in one place, and to let my friends listen to it easily in one place. 

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3. Where do you find the music that you share on My Social Jukebox?


I have a very big musical library and the speakers are always on at my place! Moreover, I make random selections on my iPod to continuously discover new songs when I’m moving around. 

Then, it’s really with my friends that I make the best discoveries. We generally have the same taste and I always try to note the name of a track that I liked. When I have the chance I go to concerts and festivals. 

Finally there is the web, tumblr, Vimeo, Soundcloud, etc and the serendipity on YouTube! A little known term for something that everyone does: randomly click on the links of videos to discover a sound or an artist is simply perfect!

My musical “coups de coeur” I share on my blog. 

4. Who should listen to the music on MSJ?

Everyone! The selections are normally eclectic: jazz, classical, hip hop, etc. I try to keep it as open as possible, but I have to say that my taste in music tips towards electronic, if it’s minimal, techno, house, electro, etc. That’s what you find very often on the blog, electronic influences! 

Thanks Simon! Make sure you take a listen to My Social Jukebox, like their Facebook page, and — as always — subscribe to him on Whyd! 

2nd July 2013

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Interview with Hélène: Digital Wizard at Sony France

1. Hi Hélène can you tell us about yourself? When did you start working in the music business?

Hi Whyd, I am the head of digital marketing for Sony Music France and basically I am a music addict! I started working in the music business quite a long time ago now, in the so-called golden years. I have worked for various labels, both indies and major companies, first as a product manager for local acts then still as a marketer but on the catalogue and as the market changed I have shifted to digital topics such as social media, webmarketing, websites & apps, etc.

 

2. What is your favorite part of your job today?

I guess what I like the most is the essence of my job: using the new technologies and the new media to help developing new artists. Very exciting as of course the marketing, the tech and the ways people listen to the music keep evolving – what is trendy today could be gone forever tomorrow.

 

3. In your opinion, what has been the most exciting trend in music recently?

From a business / marketing perspective I like the idea that due to streaming services people can now listen to much more music than ever before in a legal way and may discover some artists they’d never had the curiosity to listen to if they’d had to buy the record.

And even if it is not a trend but a single move I have really liked the way David Bowie released his latest album: a very discrete way without any interviews, almost nothing else than the music and a strong image. I think this is really clever in a time when we are overwhelmed with teasers, ads, tweets, Facebook posts, Instagram pics, etc. Of course it can only work if you are as famous and iconic as Bowie but it also reminds us that when the music is good it doesn’t need anything else.

And for the artistic side, I am waiting for a new big rock’n’roll act and especially a French one. We had Bérurier Noir, then Noir Désir and No One Is Innocent. Today there are plenty of great pop, hip-hop, electronic, new wave or folk acts but I miss the electricity, the craziness and the commitment of a punk or a rock band!

4. Which artists from Sony are you most excited about for 2013?

I just fell in love with the debut album by The Aikiu, a very promising French act that reminds me of Talking Heads. Their album is called Ghost Youth, go and listen to it! and  Lots of expectations too about Griefjoy, another young French band, the new MGMT album,Owlle’s debut album, the new Julien Doré record, and the second part of Justin Timberlake’s 20/20 Experience.

 

5. Can you tell us how you use Whyd and how do you see Sony increasing their use of social platform like Whyd? 

We create genre playlists on Whyd and we update them on a weekly basis in order to keep them fresh. We share them via our Twitter and Facebook accounts. As the interface is really clear and easy to use, Whyd is a great place to share the music of our artists and hopefully help people discover new bands and new acts. Social platforms like Whyd are a very powerful communication channel today that helps us in reaching different communities and also learning what they like and what is the best way to interact with them.

Thanks Hélène! Make sure you subscribe to Sony France on Whyd to hear the coolest of their new music! 

20th June 2013