
This week we are lucky to feature an interview with Pierre Creff, one of the music fanatics behind eclectic music source One One Six, winners of Whyd’s 2012 Playlist of the Year contest! Pierre will also be spinning some tunes at the first Apero Music Tech (#aperomusictech) happening tomorrow night at Work Shop Paris.
1. What are the different sides of your personality, and how do they show up in your projects?
I consider myself as a multitask person, always working on something new (related with music 90% of the time). On the other hand, I really have a short memory problem, but my friends are there to remind me of some stuff. That’s why the One One Six team works so well : a complementary team which has been working together on different projects for more than two years now. I personally work on the website management with Romain (articles, managing columnists and editorial line, development strategy, community management, website building), Julien and William work on the event side (Paris and Grenoble) and they are doing their job very well. Then, Alexis is our graphic designer and also the only music producer of One One Six (tracks are coming in February).
Finally, with those guys, our columnists (who are very good diggers in their music style!) and DJs, the project begins to seriously work!
PS: My multitasking side is the reason why we joined Whyd for instance! And also the reason why we begin projects that we didn’t finish…
2. How did music get to be such a big part of your life?
I think it’s the same case for all our team: music lovers since the age of 12 in different styles, we managed a music association together in Grenoble for two years which is called Roots’n’Culture when we met during business school. Since this wonderful adventure finished for us (a new team took the project) we decided to create One One Six to fill this lack: working together became a pleasure for us!
More personally, I decided to try to get in the music industry as an intern after this experience and it worked. But now, I have to find another one for six months. I think that you understand why now, music is such a big part of my life (leisure and working time). Maybe I even sing when I’m sleeping but I can’t really know…

3. One One Six provides eclectic mixes but you also do events, what are your overall goals with One One Six, and how is your progress so far?
One One Six provides eclectic playlists, electronic music mixes, events in Paris and Grenoble and also interviews from music start-ups like you guys. As I told you before, we created One One Six to have a new reason to work together with no overall goals at the beginning. As we really enjoy this new project, sometimes we talk about creating a firm together in the next few years: maybe the major goal of One One Six is to prove to ourselves that we really can create something good that works.
Regarding our achievements, a lot of things are planned for 2013: DLSM is recording his first new album (music style : dub, trip hop), techno events in Paris, dub events in Grenoble, guest mixes, new website design, and so on.

4. Can you tell us a little about why and how you use Whyd? How do you see the role of technology in promoting music today?
At the beginning of One One Six, when we were building the website, one of the major purposes was to find a service which would allow us to put YouTube and Soundcloud songs in the same playlist. After a long benchmarking and bad services discovery, Whyd came to us and revealed itself as the best service to do it!
That’s why we use Whyd. Now, the how is simple, each time we have a new playlist, we put it on Whyd and then paste the embed code on our website. The design is cool and it works very well (time of downloading). Apparently, we are not the only guys to have this opinion : bloggers are beginning to integrate Whyd in their blogs.
5. How does it feel to have won the 2012 Playlist of the Year contest on Whyd?
This contest was important for us because it was the first one we participated in. We didn’t know that people would follow us in this amazing 116 tracks playlist. Lots of people we don’t even know liked it: it was a good way to make One One Six more known.
For the record, this playlist has been made by our columnists and other music lovers put together in the same Facebook group: “Only Good Music.” But if you dig in this playlist, there are some tracks that are not so good. However, each person will find something good in this playlist : eclectic is our word.
We also would like to thank you for this opportunity: thanks to this contest, next week Whyd will probably be the social network where we are the most followed!
116 tracks #2 is coming next month probably!
And soon, mixes of our DJ’s : Frolien, Black Smoke, Tovan Cao and Mr Cardboard, will be available on Whyd in a playlist called “One One Mix”. Stay tuned !!