
1. Where does the spirit of 10 Tracks Per Week come from?
If we must discuss from where the spirit of the blog comes, I pay homage to the boss of Darker Than Wax, whose simple phrase explains everything. “Music is meant to be shared.” Essentially, the objective of 10TPW is not to have millions of fans from around the world (as amazing as that would be) it is just to share songs and musical gems that are relatively — or completely — unknown. We are four on the team, huge music lovers, all with, I think, the desire to share new discoveries of the music we love. The 10TPW spirit also comes form the desire to work with artists to learn about what their 10 ultimate tracks are.

2. When was the idea born, where?
Render unto César that which is César’s: the original idea came from Vikius, he spent, and continues to spend, his days digging through all of the sites where one finds sound. And instead of spamming himself with Facebook posts or filling up our inboxes with links, he had the idea of starting a Tumblr to organize all of his discoveries. I remember making a pretty good amount of discoveries there. RIP little Tumblr!
Anyway, I met Vikius via a complex history of social networks and friends in common. At the time I worked at a radio station, and I thought, me too, look at all the time I spend preparing for the next show!! When we started to exchange music, we realized very quickly that we have roughly the same taste, and the day he told me about the project, I immediately send him an email demanding to be in. We got started rapidly on something more consistent, with a selection of 10 tracks every two weeks and eventually every week. A little bit after we started to see the project in another way, I had an abandoned blog and I sent the codes to Vikius to see what we could do with a more powerful platform. He worked on it by himself for a while, and one evening we saw each other at a party, and it was there where it was really born. I brought my touch to the blog with my selections of artists and DJ friends to make, little by little, selections that became more and more followed. In this way, we started to gain a broader audience.
Once the concept was established, all we had to do was come up with an innovative marketing strategy like we see all the time from boutique shops, fringe brands, and indie labels. The blog was ready and we already had a good amount of content, but instead of launching, we waited for New Year’s Day to have a cooler anniversary. As Vikius said, it started off really well, but we had a little trouble managing everything between our studies and the radio for me. So we decided to take a different route, to get a third person on board who could bring us artists and his own style. That’s how Asiku came to the team. A few months after our fourth member arrived: Johan.
If we must say where 10TPW was born, I would say in space, at the center of the galaxy, give or take two or three hundred meters.

3. Who makes up your team? Why did you start to work together?
We are four. Vikius is the founding father who created it to share his music discoveries. Pieral gave a boost with the name and the highly-researched baseline that the blog enjoys today. A little after, he joined the editing team at The Chemistry Magazine, which is where he met Asiku, the third member, a vendor of dreams filled with Japanese beats and sounds. And finally Johan, who, while he doesn’t produce himself, scours the web looking for the soundtrack that he needs when he is flirting with the stars.
4. Who should listen to your selections?
The selections are made for everyone. They are there to let our followers discover and rediscover music, and even for the artists that we are proud to count among our followers. We are happy to see that artists who made selections for us often come and check out other artists’ selections.
If we had to explain exactly who our selections are made for, I would say that they are there so that people can stop listening to the shit of the radio and so they can find new music without spraining something! You band of slackers!! No, seriously, we are just here to share our love for music, and maybe our future deafness.
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