diff --git a/content/what.html b/content/what.html
index f27491eb..0e8955c0 100644
--- a/content/what.html
+++ b/content/what.html
@@ -19,27 +19,27 @@ <h2 class="of-heading of-heading--md">What is an Operator after all?</h2>
 <section class="of-section--largetext">
     <div class="of-section--largetext__item">
         <h2 class="of-heading of-heading--xl">Who's building Operators?</h2>
-        <p class="of-section--largetext__content">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nihil quia expedita, ea ipsum recusandae, consectetur tempora, fugit possimus autem suscipit laudantium. Fugit placeat eligendi iusto voluptate consequuntur ex consectetur. Alias? Lorem ipsum dolor sit amet consectetur adipisicing elit. Ea quis mollitia est quas! Quasi ratione et culpa modi. Eligendi reprehenderit natus ducimus error pariatur eveniet incidunt earum iusto. Quasi, exercitationem!</p>
+        <p class="of-section--largetext__content">Cluster Admins, Site Reliability Engineers, Software Engineers, and DevOps Engineers encapsulate their shared knowledge into an operator, offering a resilient and robust solution that manages an application in a native Kubernetes way available everywhere OLM is installed.</p>
         <a href="https://sdk.operatorframework.io/" class="of-button of-button--tertiary">Go to Operator SDK
           <svg class="of-button__icon" enable-background="new 0 0 22 22" version="1.1" viewBox="0 0 22 22" xml:space="preserve" xmlns="http://www.w3.org/2000/svg">
               <path d="M19.5,8l-7.3-7.6c-0.4-0.4-1.1-0.4-1.5,0L9.3,1.8c-0.4,0.4-0.4,1.1,0,1.6l5.2,5.5H1.1C0.5,8.9,0,9.3,0,10V12  c0,0.6,0.5,1.1,1.1,1.1h13.5l-5.2,5.5c-0.4,0.4-0.4,1.1,0,1.6l1.4,1.5c0.4,0.4,1.1,0.4,1.5,0l9.4-9.9c0.4-0.4,0.4-1.1,0-1.6L19.5,8z  "/>
               </svg>
         </a>
-        <p class="large-text"><span>Persona, </span>
-        <span>persona, </span>
-        <span>persona.</span></p>
+        <p class="large-text"><span>Admins, </span>
+        <span>Developers, </span>
+        <span>SREs.</span></p>
     </div>
     <div class="of-section--largetext__item">
       <h2 class="of-heading of-heading--xl">Who's using Operators</h2>
-      <p class="of-section--largetext__content">Lorem ipsum dolor sit amet, consectetur adipisicing elit. Nihil quia expedita, ea ipsum recusandae, consectetur tempora, fugit possimus autem suscipit laudantium. Fugit placeat eligendi iusto voluptate consequuntur ex consectetur. Alias? Lorem ipsum dolor sit amet consectetur adipisicing elit. Ea quis mollitia est quas! Quasi ratione et culpa modi. Eligendi reprehenderit natus ducimus error pariatur eveniet incidunt earum iusto. Quasi, exercitationem!</p>
+      <p class="of-section--largetext__content">Cluster Admins extend the Kubernetes API by installing an operator. Kubernetes Users with appropriate RBAC may then take advantage features offered by the operator using its APIs. End Users may then interact directly with the applications installed by the operator.</p>
       <a href="https://www.operatorhub.io" class="of-button of-button--tertiary">Go to OperatorHub.io
           <svg class="of-button__icon" enable-background="new 0 0 22 22" version="1.1" viewBox="0 0 22 22" xml:space="preserve" xmlns="http://www.w3.org/2000/svg">
               <path d="M19.5,8l-7.3-7.6c-0.4-0.4-1.1-0.4-1.5,0L9.3,1.8c-0.4,0.4-0.4,1.1,0,1.6l5.2,5.5H1.1C0.5,8.9,0,9.3,0,10V12  c0,0.6,0.5,1.1,1.1,1.1h13.5l-5.2,5.5c-0.4,0.4-0.4,1.1,0,1.6l1.4,1.5c0.4,0.4,1.1,0.4,1.5,0l9.4-9.9c0.4-0.4,0.4-1.1,0-1.6L19.5,8z  "/>
               </svg>
       </a>
-      <p class="large-text"><span>Persona, </span>
-        <span>persona, </span>
-        <span>persona.</span></p></div>
+      <p class="large-text"><span>Admins, </span>
+        <span>Developers, </span>
+        <span>Users. </span></p></div>
 </section>
 
 <section class="of-capability-content">