diff --git a/README.md b/README.md
index 7b3f88d56..4add4a906 100644
--- a/README.md
+++ b/README.md
@@ -104,9 +104,13 @@ testify
 Copyright (c) 2012-2018 Mat Ryer and Tyler Bunnell.
 License (MIT): https://github.com/stretchr/testify/blob/master/LICENSE
 
-json-iterator
-Copyright (c) 2016 json-iterator
-License (MIT): https://github.com/json-iterator/go/blob/master/LICENSE
+go-json
+Copyright (c) 2020 go-json
+License (MIT): https://github.com/goccy/go-json/blob/master/LICENSE
+
+go-reflect
+Copyright (c) 2020 go-reflect
+License (MIT): https://github.com/goccy/go-reflect/blob/master/LICENSE
 
 subset
 Copyright (c) 2015, Facebook, Inc. All rights reserved.
diff --git a/go.mod b/go.mod
index 86c01349b..cf1714f1f 100644
--- a/go.mod
+++ b/go.mod
@@ -3,9 +3,10 @@ module github.com/optimizely/go-sdk
 go 1.13
 
 require (
+	github.com/goccy/go-json v0.10.0
+	github.com/goccy/go-reflect v1.2.0
 	github.com/google/uuid v1.1.1
 	github.com/hashicorp/go-multierror v1.1.0
-	github.com/json-iterator/go v1.1.12
 	github.com/pkg/errors v0.8.1
 	github.com/pkg/profile v1.3.0
 	github.com/stretchr/testify v1.4.0
diff --git a/go.sum b/go.sum
index 8c12766bd..904185170 100644
--- a/go.sum
+++ b/go.sum
@@ -1,19 +1,15 @@
+github.com/davecgh/go-spew v1.1.0 h1:ZDRjVQ15GmhC3fiQ8ni8+OwkZQO4DARzQgrnXU1Liz8=
 github.com/davecgh/go-spew v1.1.0/go.mod h1:J7Y8YcW2NihsgmVo/mv3lAwl/skON4iLHjSsI+c5H38=
-github.com/davecgh/go-spew v1.1.1 h1:vj9j/u1bqnvCEfJOwUhtlOARqs3+rkHYY13jYWTU97c=
-github.com/davecgh/go-spew v1.1.1/go.mod h1:J7Y8YcW2NihsgmVo/mv3lAwl/skON4iLHjSsI+c5H38=
-github.com/google/gofuzz v1.0.0/go.mod h1:dBl0BpW6vV/+mYPU4Po3pmUjxk6FQPldtuIdl/M65Eg=
+github.com/goccy/go-json v0.10.0 h1:mXKd9Qw4NuzShiRlOXKews24ufknHO7gx30lsDyokKA=
+github.com/goccy/go-json v0.10.0/go.mod h1:6MelG93GURQebXPDq3khkgXZkazVtN9CRI+MGFi0w8I=
+github.com/goccy/go-reflect v1.2.0 h1:O0T8rZCuNmGXewnATuKYnkL0xm6o8UNOJZd/gOkb9ms=
+github.com/goccy/go-reflect v1.2.0/go.mod h1:n0oYZn8VcV2CkWTxi8B9QjkCoq6GTtCEdfmR66YhFtE=
 github.com/google/uuid v1.1.1 h1:Gkbcsh/GbpXz7lPftLA3P6TYMwjCLYm83jiFQZF/3gY=
 github.com/google/uuid v1.1.1/go.mod h1:TIyPZe4MgqvfeYDBFedMoGGpEw/LqOeaOT+nhxU+yHo=
 github.com/hashicorp/errwrap v1.0.0 h1:hLrqtEDnRye3+sgx6z4qVLNuviH3MR5aQ0ykNJa/UYA=
 github.com/hashicorp/errwrap v1.0.0/go.mod h1:YH+1FKiLXxHSkmPseP+kNlulaMuP3n2brvKWEqk/Jc4=
 github.com/hashicorp/go-multierror v1.1.0 h1:B9UzwGQJehnUY1yNrnwREHc3fGbC2xefo8g4TbElacI=
 github.com/hashicorp/go-multierror v1.1.0/go.mod h1:spPvp8C1qA32ftKqdAHm4hHTbPw+vmowP0z+KUhOZdA=
-github.com/json-iterator/go v1.1.12 h1:PV8peI4a0ysnczrg+LtxykD8LfKY9ML6u2jnxaEnrnM=
-github.com/json-iterator/go v1.1.12/go.mod h1:e30LSqwooZae/UwlEbR2852Gd8hjQvJoHmT4TnhNGBo=
-github.com/modern-go/concurrent v0.0.0-20180228061459-e0a39a4cb421 h1:ZqeYNhU3OHLH3mGKHDcjJRFFRrJa6eAM5H+CtDdOsPc=
-github.com/modern-go/concurrent v0.0.0-20180228061459-e0a39a4cb421/go.mod h1:6dJC0mAP4ikYIbvyc7fijjWJddQyLn8Ig3JB5CqoB9Q=
-github.com/modern-go/reflect2 v1.0.2 h1:xBagoLtFs94CBntxluKeaWgTMpvLxC4ur3nMaC9Gz0M=
-github.com/modern-go/reflect2 v1.0.2/go.mod h1:yWuevngMOJpCy52FWWMvUC8ws7m/LJsjYzDa0/r8luk=
 github.com/pkg/errors v0.8.1 h1:iURUrRGxPUNPdy5/HRSm+Yj6okJ6UtLINN0Q9M4+h3I=
 github.com/pkg/errors v0.8.1/go.mod h1:bwawxfHBFNV+L2hUp1rHADufV3IMtnDRdf1r5NINEl0=
 github.com/pkg/profile v1.3.0 h1:OQIvuDgm00gWVWGTf4m4mCt6W1/0YqU7Ntg0mySWgaI=
@@ -22,7 +18,6 @@ github.com/pmezard/go-difflib v1.0.0 h1:4DBwDE0NGyQoBHbLQYPwSUPoCMWR5BEzIk/f1lZb
 github.com/pmezard/go-difflib v1.0.0/go.mod h1:iKH77koFhYxTK1pcRnkKkqfTogsbg7gZNVY4sRDYZ/4=
 github.com/stretchr/objx v0.1.0 h1:4G4v2dO3VZwixGIRoQ5Lfboy6nUhCyYzaqnIAPPhYs4=
 github.com/stretchr/objx v0.1.0/go.mod h1:HFkY916IF+rwdDfMAkV7OtwuqBVzrE8GR6GFx+wExME=
-github.com/stretchr/testify v1.3.0/go.mod h1:M5WIy9Dh21IEIfnGCwXGc5bZfKNJtfHm1UVUgZn+9EI=
 github.com/stretchr/testify v1.4.0 h1:2E4SXV/wtOkTonXsotYi4li6zVWxYlZuYNCXe9XRJyk=
 github.com/stretchr/testify v1.4.0/go.mod h1:j7eGeouHqKxXV5pUuKE4zz7dFj8WfuZ+81PSLYec5m4=
 github.com/twmb/murmur3 v1.0.0 h1:MLMwMEQRKsu94uJnoveYjjHmcLwI3HNcWXP4LJuNe3I=
diff --git a/pkg/client/client.go b/pkg/client/client.go
index e695dfaeb..ca91d5f47 100644
--- a/pkg/client/client.go
+++ b/pkg/client/client.go
@@ -18,13 +18,15 @@
 package client
 
 import (
-	"encoding/json"
 	"errors"
 	"fmt"
-	"reflect"
 	"runtime/debug"
 	"strconv"
 
+	"github.com/goccy/go-reflect"
+
+	"github.com/goccy/go-json"
+
 	"github.com/optimizely/go-sdk/pkg/config"
 	"github.com/optimizely/go-sdk/pkg/decide"
 	"github.com/optimizely/go-sdk/pkg/decision"
@@ -1085,5 +1087,5 @@ func (o *OptimizelyClient) getDecisionVariableMap(feature entities.Feature, vari
 }
 
 func isNil(v interface{}) bool {
-	return v == nil || (reflect.ValueOf(v).Kind() == reflect.Ptr && reflect.ValueOf(v).IsNil())
+	return v == nil || (reflect.ValueNoEscapeOf(v).Kind() == reflect.Ptr && reflect.ValueNoEscapeOf(v).IsNil())
 }
diff --git a/pkg/config/datafileprojectconfig/config_test.go b/pkg/config/datafileprojectconfig/config_test.go
index b89e54a9b..3e1d17f1f 100644
--- a/pkg/config/datafileprojectconfig/config_test.go
+++ b/pkg/config/datafileprojectconfig/config_test.go
@@ -43,7 +43,7 @@ func TestNewDatafileProjectConfigNil(t *testing.T) {
 
 func TestNewDatafileProjectConfigNotNil(t *testing.T) {
 	dpc := DatafileProjectConfig{accountID: "123", revision: "1", projectID: "12345", sdkKey: "a", environmentKey: "production", eventMap: map[string]entities.Event{"event_single_targeted_exp": {Key: "event_single_targeted_exp"}}, attributeMap: map[string]entities.Attribute{"10401066170": {ID: "10401066170"}}, integrations: []entities.Integration{{PublicKey: "123", Host: "www.123.com", Key: "odp"}}}
-	jsonDatafileStr := `{"accountID":"123","revision":"1","projectId":"12345","version":"4","sdkKey":"a","environmentKey":"production","events":[{"key":"event_single_targeted_exp"}],"attributes":[{"id":"10401066170"}],"integrations": [{"publicKey": "123", "host": "www.123.com", "key": "odp"}]}`
+	jsonDatafileStr := `{"accountId":"123","revision":"1","projectId":"12345","version":"4","sdkKey":"a","environmentKey":"production","events":[{"key":"event_single_targeted_exp"}],"attributes":[{"id":"10401066170"}],"integrations": [{"publicKey": "123", "host": "www.123.com", "key": "odp"}]}`
 	jsonDatafile := []byte(jsonDatafileStr)
 	projectConfig, err := NewDatafileProjectConfig(jsonDatafile, logging.GetLogger("", "DatafileProjectConfig"))
 	assert.Nil(t, err)
diff --git a/pkg/config/datafileprojectconfig/entities/entities_test.go b/pkg/config/datafileprojectconfig/entities/entities_test.go
index 018f4e8ed..39e6ab810 100644
--- a/pkg/config/datafileprojectconfig/entities/entities_test.go
+++ b/pkg/config/datafileprojectconfig/entities/entities_test.go
@@ -17,9 +17,10 @@
 package entities
 
 import (
-	"encoding/json"
 	"testing"
 
+	"github.com/goccy/go-json"
+
 	"github.com/stretchr/testify/assert"
 )
 
diff --git a/pkg/config/datafileprojectconfig/json_parser.go b/pkg/config/datafileprojectconfig/json_parser.go
index 1df3e33c0..492c915ad 100644
--- a/pkg/config/datafileprojectconfig/json_parser.go
+++ b/pkg/config/datafileprojectconfig/json_parser.go
@@ -18,13 +18,11 @@
 package datafileprojectconfig
 
 import (
-	"github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
+	"github.com/goccy/go-json"
 
-	"github.com/json-iterator/go"
+	"github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
 )
 
-var json = jsoniter.ConfigCompatibleWithStandardLibrary
-
 // Parse parses the raw json datafile
 func Parse(jsonDatafile []byte) (*entities.Datafile, error) {
 
diff --git a/pkg/config/datafileprojectconfig/mappers/condition_trees.go b/pkg/config/datafileprojectconfig/mappers/condition_trees.go
index c22df0c3e..6330e8a33 100644
--- a/pkg/config/datafileprojectconfig/mappers/condition_trees.go
+++ b/pkg/config/datafileprojectconfig/mappers/condition_trees.go
@@ -19,15 +19,16 @@ package mappers
 
 import (
 	"errors"
-	"reflect"
 
-	jsoniter "github.com/json-iterator/go"
+	"github.com/goccy/go-reflect"
+
+	"github.com/goccy/go-json"
+
 	"github.com/optimizely/go-sdk/pkg/decision/evaluator/matchers"
 	"github.com/optimizely/go-sdk/pkg/entities"
 )
 
 var errEmptyTree = errors.New("empty tree")
-var json = jsoniter.ConfigCompatibleWithStandardLibrary
 
 // OperatorType defines logical operator for conditions
 type OperatorType string
@@ -47,7 +48,7 @@ func buildConditionTree(conditions interface{}) (conditionTree *entities.TreeNod
 		return
 	}
 	odpSegments = []string{}
-	value := reflect.ValueOf(parsedConditions)
+	value := reflect.ValueNoEscapeOf(parsedConditions)
 	visited := make(map[interface{}]bool)
 
 	conditionTree = &entities.TreeNode{}
@@ -150,7 +151,7 @@ func createLeafCondition(typedV map[string]interface{}, node *entities.TreeNode)
 // Takes the conditions array from the audience in the datafile and turns it into a condition tree
 func buildAudienceConditionTree(conditions interface{}) (conditionTree *entities.TreeNode, err error) {
 
-	value := reflect.ValueOf(conditions)
+	value := reflect.ValueNoEscapeOf(conditions)
 	visited := make(map[interface{}]bool)
 
 	conditionTree = &entities.TreeNode{Operator: "or"}
diff --git a/pkg/config/datafileprojectconfig/mappers/condition_trees_test.go b/pkg/config/datafileprojectconfig/mappers/condition_trees_test.go
index 9bd18ca48..1cef171da 100644
--- a/pkg/config/datafileprojectconfig/mappers/condition_trees_test.go
+++ b/pkg/config/datafileprojectconfig/mappers/condition_trees_test.go
@@ -19,6 +19,8 @@ package mappers
 import (
 	"testing"
 
+	"github.com/goccy/go-json"
+
 	datafileConfig "github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
 	"github.com/optimizely/go-sdk/pkg/entities"
 	"github.com/stretchr/testify/assert"
diff --git a/pkg/config/datafileprojectconfig/mappers/events_test.go b/pkg/config/datafileprojectconfig/mappers/events_test.go
index 62f5788b4..ca62fbcae 100644
--- a/pkg/config/datafileprojectconfig/mappers/events_test.go
+++ b/pkg/config/datafileprojectconfig/mappers/events_test.go
@@ -19,6 +19,7 @@ package mappers
 import (
 	"testing"
 
+	"github.com/goccy/go-json"
 	datafileEntities "github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
 	"github.com/optimizely/go-sdk/pkg/entities"
 	"github.com/stretchr/testify/assert"
diff --git a/pkg/config/datafileprojectconfig/mappers/experiment_test.go b/pkg/config/datafileprojectconfig/mappers/experiment_test.go
index 421c6a96c..da2a67a37 100644
--- a/pkg/config/datafileprojectconfig/mappers/experiment_test.go
+++ b/pkg/config/datafileprojectconfig/mappers/experiment_test.go
@@ -19,7 +19,8 @@ package mappers
 import (
 	"testing"
 
-	jsoniter "github.com/json-iterator/go"
+	"github.com/goccy/go-json"
+
 	datafileEntities "github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
 	"github.com/optimizely/go-sdk/pkg/entities"
 	"github.com/stretchr/testify/assert"
@@ -61,7 +62,6 @@ func TestMapExperiments(t *testing.T) {
 	}`
 
 	var rawExperiment datafileEntities.Experiment
-	var json = jsoniter.ConfigCompatibleWithStandardLibrary
 	json.Unmarshal([]byte(testExperimentString), &rawExperiment)
 
 	rawExperiments := []datafileEntities.Experiment{rawExperiment}
diff --git a/pkg/config/datafileprojectconfig/mappers/feature_test.go b/pkg/config/datafileprojectconfig/mappers/feature_test.go
index d02eb9341..91ccb5459 100644
--- a/pkg/config/datafileprojectconfig/mappers/feature_test.go
+++ b/pkg/config/datafileprojectconfig/mappers/feature_test.go
@@ -19,7 +19,8 @@ package mappers
 import (
 	"testing"
 
-	jsoniter "github.com/json-iterator/go"
+	"github.com/goccy/go-json"
+
 	datafileEntities "github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
 	"github.com/optimizely/go-sdk/pkg/entities"
 	"github.com/stretchr/testify/assert"
@@ -35,7 +36,6 @@ func TestMapFeatures(t *testing.T) {
 	}`
 
 	var rawFeatureFlag datafileEntities.FeatureFlag
-	var json = jsoniter.ConfigCompatibleWithStandardLibrary
 	json.Unmarshal([]byte(testFeatureFlagString), &rawFeatureFlag)
 
 	rawFeatureFlags := []datafileEntities.FeatureFlag{rawFeatureFlag}
diff --git a/pkg/config/datafileprojectconfig/mappers/rollout_test.go b/pkg/config/datafileprojectconfig/mappers/rollout_test.go
index 373dcb274..94f2ad9ed 100644
--- a/pkg/config/datafileprojectconfig/mappers/rollout_test.go
+++ b/pkg/config/datafileprojectconfig/mappers/rollout_test.go
@@ -19,6 +19,8 @@ package mappers
 import (
 	"testing"
 
+	"github.com/goccy/go-json"
+
 	datafileEntities "github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/entities"
 	"github.com/optimizely/go-sdk/pkg/entities"
 	"github.com/stretchr/testify/assert"
diff --git a/pkg/config/optimizely_config.go b/pkg/config/optimizely_config.go
index e27a4a702..a03de2f3b 100644
--- a/pkg/config/optimizely_config.go
+++ b/pkg/config/optimizely_config.go
@@ -18,10 +18,11 @@
 package config
 
 import (
-	"encoding/json"
 	"fmt"
 	"strings"
 
+	"github.com/goccy/go-json"
+
 	"github.com/optimizely/go-sdk/pkg/config/datafileprojectconfig/mappers"
 	"github.com/optimizely/go-sdk/pkg/entities"
 )
diff --git a/pkg/config/optimizely_config_test.go b/pkg/config/optimizely_config_test.go
index b1341c6b4..ddb18c36b 100644
--- a/pkg/config/optimizely_config_test.go
+++ b/pkg/config/optimizely_config_test.go
@@ -17,11 +17,13 @@
 package config
 
 import (
-	"encoding/json"
 	"io/ioutil"
-	"reflect"
 	"testing"
 
+	"github.com/goccy/go-reflect"
+
+	"github.com/goccy/go-json"
+
 	"github.com/stretchr/testify/suite"
 )
 
diff --git a/pkg/decision/evaluator/matchers/utils/to_float.go b/pkg/decision/evaluator/matchers/utils/to_float.go
index f61fbabbe..87c36edac 100644
--- a/pkg/decision/evaluator/matchers/utils/to_float.go
+++ b/pkg/decision/evaluator/matchers/utils/to_float.go
@@ -17,7 +17,7 @@
 // Package utils //
 package utils
 
-import "reflect"
+import "github.com/goccy/go-reflect"
 
 // ToFloat attempts to convert the given value to a float
 func ToFloat(value interface{}) (float64, bool) {
@@ -26,7 +26,7 @@ func ToFloat(value interface{}) (float64, bool) {
 		return 0, false
 	}
 	var floatType = reflect.TypeOf(float64(0))
-	v := reflect.ValueOf(value)
+	v := reflect.ValueNoEscapeOf(value)
 	v = reflect.Indirect(v)
 
 	if v.Type().String() == "float64" || v.Type().ConvertibleTo(floatType) {
diff --git a/pkg/event/events_test.go b/pkg/event/events_test.go
index 1a4eabaa4..c6895ec41 100644
--- a/pkg/event/events_test.go
+++ b/pkg/event/events_test.go
@@ -18,9 +18,10 @@
 package event
 
 import (
-	"encoding/json"
-	"github.com/stretchr/testify/assert"
 	"testing"
+
+	"github.com/goccy/go-json"
+	"github.com/stretchr/testify/assert"
 )
 
 func TestSnapshotHasOptionalDecisions(t *testing.T) {
diff --git a/pkg/odp/event/event_api_manager_test.go b/pkg/odp/event/event_api_manager_test.go
index 6cce12309..cc160e53a 100644
--- a/pkg/odp/event/event_api_manager_test.go
+++ b/pkg/odp/event/event_api_manager_test.go
@@ -18,14 +18,16 @@
 package event
 
 import (
-	"encoding/json"
 	"fmt"
 	"net/http"
 	"net/http/httptest"
-	"reflect"
 	"testing"
 	"time"
 
+	"github.com/goccy/go-reflect"
+
+	"github.com/goccy/go-json"
+
 	"github.com/optimizely/go-sdk/pkg/odp/utils"
 	pkgUtils "github.com/optimizely/go-sdk/pkg/utils"
 	"github.com/stretchr/testify/suite"
diff --git a/pkg/odp/segment/segment_api_manager.go b/pkg/odp/segment/segment_api_manager.go
index 171dc6abd..bff7b7bb6 100644
--- a/pkg/odp/segment/segment_api_manager.go
+++ b/pkg/odp/segment/segment_api_manager.go
@@ -18,12 +18,13 @@
 package segment
 
 import (
-	"encoding/json"
 	"errors"
 	"fmt"
 	"net/url"
 	"strings"
 
+	"github.com/goccy/go-json"
+
 	"github.com/optimizely/go-sdk/pkg/logging"
 	"github.com/optimizely/go-sdk/pkg/odp/utils"
 	pkgUtils "github.com/optimizely/go-sdk/pkg/utils"
diff --git a/pkg/odp/segment/segment_api_manager_test.go b/pkg/odp/segment/segment_api_manager_test.go
index 97b662230..d5be5a845 100644
--- a/pkg/odp/segment/segment_api_manager_test.go
+++ b/pkg/odp/segment/segment_api_manager_test.go
@@ -22,10 +22,11 @@ import (
 	"fmt"
 	"net/http"
 	"net/http/httptest"
-	"reflect"
 	"testing"
 	"time"
 
+	"github.com/goccy/go-reflect"
+
 	"github.com/optimizely/go-sdk/pkg/logging"
 	"github.com/optimizely/go-sdk/pkg/odp/utils"
 	pkgUtils "github.com/optimizely/go-sdk/pkg/utils"
diff --git a/pkg/optimizelyjson/optimizely_json.go b/pkg/optimizelyjson/optimizely_json.go
index 143c21560..9fd05bd5d 100644
--- a/pkg/optimizelyjson/optimizely_json.go
+++ b/pkg/optimizelyjson/optimizely_json.go
@@ -18,10 +18,11 @@
 package optimizelyjson
 
 import (
-	"encoding/json"
 	"errors"
 	"fmt"
 	"strings"
+
+	"github.com/goccy/go-json"
 )
 
 // OptimizelyJSON holds the underlying structure of the object
diff --git a/pkg/utils/requester.go b/pkg/utils/requester.go
index 7762960d9..d31cfde8e 100644
--- a/pkg/utils/requester.go
+++ b/pkg/utils/requester.go
@@ -26,9 +26,9 @@ import (
 	"net/http"
 	"time"
 
-	"github.com/optimizely/go-sdk/pkg/logging"
+	"github.com/goccy/go-json"
 
-	jsoniter "github.com/json-iterator/go"
+	"github.com/optimizely/go-sdk/pkg/logging"
 )
 
 const (
@@ -47,8 +47,6 @@ const (
 	defaultTTL = 5 * time.Second
 )
 
-var json = jsoniter.ConfigCompatibleWithStandardLibrary
-
 // Requester is used to make outbound requests with
 type Requester interface {
 	Get(url string, headers ...Header) (response []byte, responseHeaders http.Header, code int, err error)
diff --git a/pkg/utils/types.go b/pkg/utils/types.go
index 5e08ddc09..68bb28084 100644
--- a/pkg/utils/types.go
+++ b/pkg/utils/types.go
@@ -20,7 +20,8 @@ package utils
 import (
 	"fmt"
 	"math"
-	"reflect"
+
+	"github.com/goccy/go-reflect"
 )
 
 var floatType = reflect.TypeOf(float64(0))
@@ -29,7 +30,7 @@ var intType = reflect.TypeOf(int64(0))
 // GetBoolValue will attempt to convert the given value to a bool
 func GetBoolValue(value interface{}) (bool, error) {
 	if value != nil {
-		v := reflect.ValueOf(value)
+		v := reflect.ValueNoEscapeOf(value)
 		if v.Type().String() == "bool" {
 			return v.Bool(), nil
 		}
@@ -41,7 +42,7 @@ func GetBoolValue(value interface{}) (bool, error) {
 // GetFloatValue will attempt to convert the given value to a float64
 func GetFloatValue(value interface{}) (float64, error) {
 	if value != nil {
-		v := reflect.ValueOf(value)
+		v := reflect.ValueNoEscapeOf(value)
 		v = reflect.Indirect(v)
 		if v.Type().ConvertibleTo(floatType) {
 			fv := v.Convert(floatType)
@@ -55,7 +56,7 @@ func GetFloatValue(value interface{}) (float64, error) {
 // GetIntValue will attempt to convert the given value to an int64
 func GetIntValue(value interface{}) (int64, error) {
 	if value != nil {
-		v := reflect.ValueOf(value)
+		v := reflect.ValueNoEscapeOf(value)
 		if v.Type().String() == "int64" || v.Type().ConvertibleTo(intType) {
 			intValue := v.Convert(intType).Int()
 			return intValue, nil
@@ -68,7 +69,7 @@ func GetIntValue(value interface{}) (int64, error) {
 // GetStringValue will attempt to convert the given value to a string
 func GetStringValue(value interface{}) (string, error) {
 	if value != nil {
-		v := reflect.ValueOf(value)
+		v := reflect.ValueNoEscapeOf(value)
 		if v.Type().String() == "string" {
 			return v.String(), nil
 		}
@@ -107,7 +108,7 @@ func isNumericType(value interface{}) (float64, error) {
 	case float64:
 		return i, nil
 	default:
-		v := reflect.ValueOf(value)
+		v := reflect.ValueNoEscapeOf(value)
 		v = reflect.Indirect(v)
 		return math.NaN(), fmt.Errorf("can't convert %v to float64", v.Type())
 	}