diff --git a/README.md b/README.md
index c5d3303d..12124bac 100644
--- a/README.md
+++ b/README.md
@@ -491,7 +491,7 @@ The following type definitions are used in the `ReactSDKClient` interface:
 - `isFeatureEnabled(featureKey: string, overrideUserId?: string, overrideAttributes?: UserAttributes): boolean` Return the enabled status for the given feature and user
 - `getEnabledFeatures(overrideUserId?: string, overrideAttributes?: UserAttributes): Array<string>`: Return the keys of all features enabled for the given user
 - `track(eventKey: string, overrideUserId?: string | EventTags, overrideAttributes?: UserAttributes, eventTags?: EventTags): void` Track an event to the Optimizely results backend
-- `setForcedVariation(experiment: string, overrideUserIdOrVariationKey: string, variationKey?: string | null): boolean` Set a forced variation for the given experiment, variation, and user
+- `setForcedVariation(experiment: string, overrideUserIdOrVariationKey: string, variationKey?: string | null): boolean` Set a forced variation for the given experiment, variation, and user. **Note**: calling `setForcedVariation` on a given client will trigger a re-render of all `useExperiment` hooks and `OptimizelyExperiment` components that are using that client.
 - `getForcedVariation(experiment: string, overrideUserId?: string): string | null` Get the forced variation for the given experiment, variation, and user
 
 ## Rollout or experiment a feature user-by-user
@@ -586,60 +586,60 @@ First-party code subject to copyrights held by Optimizely, Inc. and its contribu
 
 This repository includes the following third party open source code:
 
-[**hoist-non-react-statics**](https://github.com/mridgway/hoist-non-react-statics)  
+[**hoist-non-react-statics**](https://github.com/mridgway/hoist-non-react-statics)
 Copyright &copy; 2015 Yahoo!, Inc.
 License: [BSD](https://github.com/mridgway/hoist-non-react-statics/blob/master/LICENSE.md)
 
-[**js-tokens**](https://github.com/lydell/js-tokens)  
+[**js-tokens**](https://github.com/lydell/js-tokens)
 Copyright &copy; 2014, 2015, 2016, 2017, 2018, 2019 Simon Lydell
 License: [MIT](https://github.com/lydell/js-tokens/blob/master/LICENSE)
 
-[**json-schema**](https://github.com/kriszyp/json-schema)  
+[**json-schema**](https://github.com/kriszyp/json-schema)
 Copyright &copy; 2005-2015, The Dojo Foundation
 License: [BSD](https://github.com/kriszyp/json-schema/blob/master/LICENSE)
 
-[**lodash**](https://github.com/lodash/lodash/)  
+[**lodash**](https://github.com/lodash/lodash/)
 Copyright &copy; JS Foundation and other contributors
 License: [MIT](https://github.com/lodash/lodash/blob/master/LICENSE)
 
-[**loose-envify**](https://github.com/zertosh/loose-envify)  
+[**loose-envify**](https://github.com/zertosh/loose-envify)
 Copyright &copy; 2015 Andres Suarez <zertosh@gmail.com>
 License: [MIT](https://github.com/zertosh/loose-envify/blob/master/LICENSE)
 
-[**node-murmurhash**](https://github.com/perezd/node-murmurhash)  
+[**node-murmurhash**](https://github.com/perezd/node-murmurhash)
 Copyright &copy; 2012 Gary Court, Derek Perez
 License: [MIT](https://github.com/perezd/node-murmurhash/blob/master/README.md)
 
-[**object-assign**](https://github.com/sindresorhus/object-assign)  
+[**object-assign**](https://github.com/sindresorhus/object-assign)
 Copyright &copy; Sindre Sorhus (sindresorhus.com)
 License: [MIT](https://github.com/sindresorhus/object-assign/blob/master/license)
 
-[**promise-polyfill**](https://github.com/taylorhakes/promise-polyfill)  
+[**promise-polyfill**](https://github.com/taylorhakes/promise-polyfill)
 Copyright &copy; 2014 Taylor Hakes
 Copyright &copy; 2014 Forbes Lindesay
 License: [MIT](https://github.com/taylorhakes/promise-polyfill/blob/master/LICENSE)
 
-[**prop-types**](https://github.com/facebook/prop-types)  
+[**prop-types**](https://github.com/facebook/prop-types)
 Copyright &copy; 2013-present, Facebook, Inc.
 License: [MIT](https://github.com/facebook/prop-types/blob/master/LICENSE)
 
-[**react-is**](https://github.com/facebook/react)  
+[**react-is**](https://github.com/facebook/react)
 Copyright &copy; Facebook, Inc. and its affiliates.
 License: [MIT](https://github.com/facebook/react/blob/master/LICENSE)
 
-[**react**](https://github.com/facebook/react)  
+[**react**](https://github.com/facebook/react)
 Copyright &copy; Facebook, Inc. and its affiliates.
 License: [MIT](https://github.com/facebook/react/blob/master/LICENSE)
 
-[**scheduler**](https://github.com/facebook/react)  
+[**scheduler**](https://github.com/facebook/react)
 Copyright &copy; Facebook, Inc. and its affiliates.
 License: [MIT](https://github.com/facebook/react/blob/master/LICENSE)
 
-[**utility-types**](https://github.com/piotrwitek/utility-types)  
+[**utility-types**](https://github.com/piotrwitek/utility-types)
 Copyright &copy; 2016 Piotr Witek <piotrek.witek@gmail.com>
 License: [MIT](https://github.com/piotrwitek/utility-types/blob/master/LICENSE)
 
-[**node-uuid**](https://github.com/kelektiv/node-uuid)  
+[**node-uuid**](https://github.com/kelektiv/node-uuid)
 Copyright &copy; 2010-2016 Robert Kieffer and other contributors
 License: [MIT](https://github.com/kelektiv/node-uuid/blob/master/LICENSE.md)
 
diff --git a/src/Experiment.spec.tsx b/src/Experiment.spec.tsx
index fee0ce80..ae592202 100644
--- a/src/Experiment.spec.tsx
+++ b/src/Experiment.spec.tsx
@@ -52,6 +52,7 @@ describe('<OptimizelyExperiment>', () => {
         attributes: {},
       },
       isReady: jest.fn().mockReturnValue(false),
+      onForcedVariationsUpdate: jest.fn().mockReturnValue(() => {}),
     } as unknown) as ReactSDKClient;
   });
 
diff --git a/src/client.spec.ts b/src/client.spec.ts
index 7f786573..5917ee02 100644
--- a/src/client.spec.ts
+++ b/src/client.spec.ts
@@ -635,4 +635,32 @@ describe('ReactSDKClient', () => {
       });
     });
   });
+
+  describe('onForcedVariationsUpdate', () => {
+    let instance: ReactSDKClient;
+    beforeEach(() => {
+      instance = createInstance(config);
+      instance.setUser({
+        id: 'xxfueaojfe8&86',
+        attributes: {
+          foo: 'bar',
+        },
+      });
+    });
+
+    it('calls the handler function when setForcedVariation is called', () => {
+      const handler = jest.fn();
+      instance.onForcedVariationsUpdate(handler);
+      instance.setForcedVariation('my_exp', 'xxfueaojfe8&86', 'variation_a');
+      expect(handler).toBeCalledTimes(1);
+    });
+
+    it('removes the handler when the cleanup fn is called', () => {
+      const handler = jest.fn();
+      const cleanup = instance.onForcedVariationsUpdate(handler);
+      cleanup();
+      instance.setForcedVariation('my_exp', 'xxfueaojfe8&86', 'variation_a');
+      expect(handler).not.toBeCalled();
+    });
+  });
 });
diff --git a/src/client.ts b/src/client.ts
index b9fc1b5a..fad2162c 100644
--- a/src/client.ts
+++ b/src/client.ts
@@ -28,6 +28,8 @@ type DisposeFn = () => void;
 
 type OnUserUpdateHandler = (userInfo: UserContext) => void;
 
+type OnForcedVariationsUpdateHandler = () => void;
+
 export type OnReadyResult = {
   success: boolean;
   reason?: string;
@@ -131,6 +133,8 @@ export interface ReactSDKClient extends optimizely.Client {
   setForcedVariation(experiment: string, overrideUserIdOrVariationKey: string, variationKey?: string | null): boolean;
 
   getForcedVariation(experiment: string, overrideUserId?: string): string | null;
+
+  onForcedVariationsUpdate(handler: OnForcedVariationsUpdateHandler): DisposeFn;
 }
 
 type UserContext = {
@@ -150,6 +154,7 @@ class OptimizelyReactSDKClient implements ReactSDKClient {
   private userPromise: Promise<OnReadyResult>;
   private isUserPromiseResolved = false;
   private onUserUpdateHandlers: OnUserUpdateHandler[] = [];
+  private onForcedVariationsUpdateHandlers: OnForcedVariationsUpdateHandler[] = [];
 
   private readonly _client: optimizely.Client;
 
@@ -237,6 +242,23 @@ class OptimizelyReactSDKClient implements ReactSDKClient {
     };
   }
 
+  /**
+   * Register a handler to be called whenever setForcedVariation is called on
+   * this client. Returns a function that un-registers the handler when called.
+   * @param {OnForcedVariationsUpdateHandler} handler
+   * @returns {DisposeFn}
+   */
+  onForcedVariationsUpdate(handler: OnForcedVariationsUpdateHandler): DisposeFn {
+    this.onForcedVariationsUpdateHandlers.push(handler);
+
+    return (): void => {
+      const ind = this.onForcedVariationsUpdateHandlers.indexOf(handler);
+      if (ind > -1) {
+        this.onForcedVariationsUpdateHandlers.splice(ind, 1);
+      }
+    };
+  }
+
   isReady(): boolean {
     return this.dataReadyPromiseFulfilled;
   }
@@ -594,7 +616,9 @@ class OptimizelyReactSDKClient implements ReactSDKClient {
     if (finalUserId === null) {
       return false;
     }
-    return this._client.setForcedVariation(experiment, finalUserId, finalVariationKey);
+    const result = this._client.setForcedVariation(experiment, finalUserId, finalVariationKey);
+    this.onForcedVariationsUpdateHandlers.forEach(handler => handler());
+    return result;
   }
 
   /**
diff --git a/src/hooks.spec.tsx b/src/hooks.spec.tsx
index 3cde2e73..9d45747c 100644
--- a/src/hooks.spec.tsx
+++ b/src/hooks.spec.tsx
@@ -51,6 +51,7 @@ describe('hooks', () => {
   let UseExperimentLoggingComponent: React.FunctionComponent<any>;
   let UseFeatureLoggingComponent: React.FunctionComponent<any>;
   let mockLog: jest.Mock;
+  let forcedVariationUpdateCallbacks: Array<() => void>;
 
   beforeEach(() => {
     getOnReadyPromise = ({ timeout = 0 }: any): Promise<OnReadyResult> =>
@@ -76,6 +77,7 @@ describe('hooks', () => {
     mockDelay = 10;
     readySuccess = true;
     notificationListenerCallbacks = [];
+    forcedVariationUpdateCallbacks = [];
 
     optimizelyMock = ({
       activate: activateMock,
@@ -97,6 +99,11 @@ describe('hooks', () => {
         attributes: {},
       },
       isReady: () => readySuccess,
+      onForcedVariationsUpdate: jest.fn().mockImplementation(handler => {
+        forcedVariationUpdateCallbacks.push(handler);
+        return () => {};
+      }),
+      getForcedVariations: jest.fn().mockReturnValue({}),
     } as unknown) as ReactSDKClient;
 
     mockLog = jest.fn();
@@ -359,6 +366,24 @@ describe('hooks', () => {
       component.update();
       expect(activateMock).not.toHaveBeenCalled();
     });
+
+    it('should re-render after setForcedVariation is called on the client', async () => {
+      activateMock.mockReturnValue(null);
+      const component = Enzyme.mount(
+        <OptimizelyProvider optimizely={optimizelyMock}>
+          <MyExperimentComponent options={{ autoUpdate: true }} />
+        </OptimizelyProvider>
+      );
+
+      component.update();
+      expect(component.text()).toBe('null|true|false');
+
+      activateMock.mockReturnValue('12345');
+      forcedVariationUpdateCallbacks[0]();
+
+      component.update();
+      expect(component.text()).toBe('12345|true|false');
+    });
   });
 
   describe('useFeature', () => {
diff --git a/src/hooks.ts b/src/hooks.ts
index 29665ff1..b8b4ff6e 100644
--- a/src/hooks.ts
+++ b/src/hooks.ts
@@ -222,6 +222,17 @@ export const useExperiment: UseExperiment = (experimentKey, options = {}, overri
     return (): void => {};
   }, [isClientReady, options.autoUpdate, optimizely, experimentKey, getCurrentDecision]);
 
+  useEffect(
+    () =>
+      optimizely.onForcedVariationsUpdate(() => {
+        setState(prevState => ({
+          ...prevState,
+          ...getCurrentDecision(),
+        }));
+      }),
+    [getCurrentDecision, optimizely]
+  );
+
   return [state.variation, state.clientReady, state.didTimeout];
 };