diff --git a/cmd/identities/delete.go b/cmd/identities/delete.go
index bf7a91ae197..d4a005740f8 100644
--- a/cmd/identities/delete.go
+++ b/cmd/identities/delete.go
@@ -16,12 +16,12 @@ var deleteCmd = &cobra.Command{
 	Use:   "delete <id-0 [id-1 ...]>",
 	Short: "Delete identities by ID",
 	Long: fmt.Sprintf(`This command deletes one or more identities by ID. To delete an identity by some selector, e.g. the recovery email address, use the list command in combination with jq.
-Example: delete the identity with the recovery email address "foo@bar.com":
-
-kratos identities delete $(kratos identities list --format json | jq -r 'map(select(.recovery_addresses[].value == "foo@bar.com")) | .[].id')
 
 %s
 `, clihelpers.WarningJQIsComplicated),
+	Example: `To delete the identity with the recovery email address "foo@bar.com", run:
+
+	$ kratos identities delete $(kratos identities list --format json | jq -r 'map(select(.recovery_addresses[].value == "foo@bar.com")) | .[].id')`,
 	Args: cobra.MinimumNArgs(1),
 	RunE: func(cmd *cobra.Command, args []string) error {
 		c := cliclient.NewClient(cmd)
diff --git a/cmd/identities/get.go b/cmd/identities/get.go
index 1dac2d5fb36..3ef08c99b4a 100644
--- a/cmd/identities/get.go
+++ b/cmd/identities/get.go
@@ -17,12 +17,12 @@ var getCmd = &cobra.Command{
 	Use:   "get <id-0 [id-1 ...]>",
 	Short: "Get one or more identities by ID",
 	Long: fmt.Sprintf(`This command gets all the details about an identity. To get an identity by some selector, e.g. the recovery email address, use the list command in combination with jq.
-Example: get the identities with the recovery email address at the domain "ory.sh":
-
-kratos identities get $(kratos identities list --format json | jq -r 'map(select(.recovery_addresses[].value | endswith("@ory.sh"))) | .[].id')
 
 %s
 `, clihelpers.WarningJQIsComplicated),
+	Example: `To get the identities with the recovery email address at the domain "ory.sh", run:
+
+	$ kratos identities get $(kratos identities list --format json | jq -r 'map(select(.recovery_addresses[].value | endswith("@ory.sh"))) | .[].id')`,
 	Args: cobra.MinimumNArgs(1),
 	RunE: func(cmd *cobra.Command, args []string) error {
 		c := cliclient.NewClient(cmd)
diff --git a/cmd/identities/import.go b/cmd/identities/import.go
index f3f95e02508..a2e349c83f0 100644
--- a/cmd/identities/import.go
+++ b/cmd/identities/import.go
@@ -18,11 +18,9 @@ import (
 var importCmd = &cobra.Command{
 	Use:   "import <file.json [file-2.json [file-3.json] ...]>",
 	Short: "Import identities from files or STD_IN",
-	Long: `Import identities from files or STD_IN:
-
-	kratos identities import file.json
-
-	cat file.json | kratos identities import
+	Example: `$ kratos identities import file.json
+$ cat file.json | kratos identities import`,
+	Long: `Import identities from files or STD_IN.
 
 Files can contain only a single or an array of identities. The validity of files can be tested beforehand using "... identities validate".