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+#Stand Out on OUYA
+
+On OUYA, gamers have *a lot* of choices. 
+
+Read below for tips to make your game stand out. 
+
+We designed this guide to help you optimize your GAME DETAILS PAGE. Click on [GAMES](https://gamers.ouya.tv/developers/games) in the DEV PORTAL and click "EDIT" to get started.
+
+Game details show both on OUYA and on [OUYA.tv](https://www.ouya.tv/games/), so make your work shine!
+
+
+###YOUR GAME ICON: A FIRST IMPRESSION
+Your GAME ICON is the first thing a GAMER sees about your game.
+
+The GAME ICON shown in the launcher is embedded inside of your build APK. The expected file is in
+```
+ res/drawable-xhdpi/ouya_icon.png
+```
+ and the image size must be **732x412**.
+
+The alternative smaller icon is shown in some settings pages located in
+``res/drawable/app_icon.png``` and the image size must be **96x96**.
+
+While the smaller icon is less visible to GAMERS, the two icons are required for submission.
+
+A few key pointers to follow when choosing a GAME ICON:
+
+1. Choose imagery that you can see from far away 
+2. Don't be afraid to keep it simple
+3. Add overlaying title text
+4. Make it fun! (this is difficult but worth racking your brain over it!)
+
+Some good examples:
+
+* [BombSquad](https://www.ouya.tv/game/BombSquad/) 
+* [Meltdown](https://www.ouya.tv/game/Meltdown/)
+* [You Don't Know Jack](https://www.ouya.tv/game/YOU-DONT-KNOW-JACK/)
+
+###TRAILERS = EYEBALLS
+
+A while back, we hooked up with [VIMEO](www.vimeo.com) in order to help DEVS show off their content. You can create a free VIMEO account, upload a cool trailer, and slap it onto your GAME DETAILS PAGE in a snap.
+
+Go to [GAMES](https://gamers.ouya.tv/developers/games) in the DEV PORTAL, click "EDIT" and just copy/paste your video URL into the appropriate field.
+
+We have a detailed guide for making a killer trailer available [here](https://gamers.ouya.tv/developers/video-guidelines).
+
+Check out the [CONTENT REVIEW GUIDELINES](https://devs.ouya.tv/developers/docs/content-review-guidelines) for more info.
+
+Some good examples
+
+* [Amazing Frog](https://www.ouya.tv/game/Amazing-Frog-TV-Time/)
+* [Fist Puncher](https://www.ouya.tv/game/Fist-Puncher/)
+* [Gravity Gods](https://www.ouya.tv/game/Gravity-Gods/)
+
+###PICS OR IT DOESN'T HAPPEN
+
+Select a MINIMUM of FIVE (5) images to communicate the awesomeness of your game. These images run alongside the same row as your gameplay trailer, and they're priceless. 
+
+Take advantage of every image and use these pics to communicate cool game features.  
+
+Overlay a small amount of text for each image to punch across details about the game -- just keep it short and sweet.  You can also use accolades and review quotes.
+
+Some good examples:
+
+* [Neon Shadow](https://www.ouya.tv/game/Neon-Shadow/)
+* [Bombball](https://www.ouya.tv/game/Bombball/)
+* [FOTONICA](https://www.ouya.tv/game/FOTONICA/)
+
+###A GOOD DESCRIPTION GOES A LONG WAY
+
+Space is a premium. You have only a few lines to grab a gamer's attention. Best to make them count. We suggest you order your description along these lines: 
+
1.	Reviews
2.	Synopsis
3.	Feature List
4.	What’s available in the full version
+
+Start with any rave **reviews** your game has received, whether they be by the press, or even your great aunt, people appreciate a good review that communicates the quality or fun factor of your game.
+
+Next, **summarize your game.** Cover the basics and then **highlight the features.** You can organize this in a list format to make it easy for the gamer to read.
+
+Lastly, communicate **what's available in the full version** to encourage gamers to help you fund your game.
+
+Some good examples:
+
+* [Knightmare Tower](https://www.ouya.tv/game/Knightmare-Tower/)
+* [Saturday Morning RPG](https://www.ouya.tv/game/Saturday-Morning-RPG/)
+* [Hero Of Many](https://www.ouya.tv/game/Hero-of-Many/)
diff --git a/toc.md b/toc.md
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 **Guidelines**
 * [User Interface](interface-guidelines.md)
 * [Content & Review](content-review-guidelines.md)
+* [Stand Out on OUYA](stand_out_on_ouya.md)
 
 **Game Engines**
 * [Adobe Air](adobe-air.md)