diff --git a/src/rules/jsxCurlyBracePresenceRule.ts b/src/rules/jsxCurlyBracePresenceRule.ts
new file mode 100644
index 0000000..33a799b
--- /dev/null
+++ b/src/rules/jsxCurlyBracePresenceRule.ts
@@ -0,0 +1,109 @@
+/**
+ * @license
+ * Copyright 2019 Palantir Technologies, Inc.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import * as Lint from "tslint";
+import { isJsxAttribute, isJsxExpression, isStringLiteral, isTextualLiteral } from "tsutils";
+import * as ts from "typescript";
+
+const OPTION_ALWAYS = "always";
+const OPTION_NEVER = "never";
+const CURLY_PRESENCE_VALUES = [OPTION_ALWAYS, OPTION_NEVER];
+const CURLY_PRESENCE_OBJECT = {
+    enum: CURLY_PRESENCE_VALUES,
+    type: "string",
+};
+
+export class Rule extends Lint.Rules.AbstractRule {
+    /* tslint:disable:object-literal-sort-keys */
+    public static metadata: Lint.IRuleMetadata = {
+        ruleName: "jsx-curly-brace-presence",
+        description: "Enforce curly braces or disallow unnecessary curly braces in JSX props",
+        hasFix: true,
+        optionsDescription: Lint.Utils.dedent`
+One of the following options may be provided under the "props" key:
+
+* \`"${OPTION_ALWAYS}"\` requires JSX attributes to have curly braces around string literal values
+* \`"${OPTION_NEVER}"\` requires JSX attributes to NOT have curly braces around string literal values
+
+If no option is provided, "${OPTION_NEVER}" is chosen as default.`,
+        options: {
+            type: "object",
+            properties: {
+                props: CURLY_PRESENCE_OBJECT,
+            },
+        },
+        optionExamples: [
+            `{ props: "${OPTION_ALWAYS}" }`,
+            `{ props: "${OPTION_NEVER}" }`,
+        ],
+        type: "style",
+        typescriptOnly: false,
+    };
+    /* tslint:enable:object-literal-sort-keys */
+
+    public static FAILURE_CURLY_BRACE_SUPERFLUOUS = "JSX attribute must NOT have curly braces around string literal";
+    public static FAILURE_CURLY_BRACE_MISSING = "JSX attribute must have curly braces around string literal";
+
+    public apply(sourceFile: ts.SourceFile): Lint.RuleFailure[] {
+        const option = Array.isArray(this.ruleArguments) ? this.ruleArguments[0] : undefined;
+
+        return this.applyWithFunction(sourceFile, walk, option);
+    }
+}
+
+function walk(ctx: Lint.WalkContext<{ props: string } | undefined>): void {
+    return ts.forEachChild(ctx.sourceFile, validateCurlyBraces);
+
+    function validateCurlyBraces(node: ts.Node): void {
+        if (isJsxAttribute(node)) {
+            if (typeof ctx.options === "object" && ctx.options.props === OPTION_ALWAYS) {
+                validateCurlyBracesArePresent(node);
+            } else {
+                validateCurlyBracesAreNotPresent(node);
+            }
+        }
+        return ts.forEachChild(node, validateCurlyBraces);
+    }
+
+    function validateCurlyBracesArePresent(node: ts.JsxAttribute) {
+        const { initializer } = node;
+        if (initializer !== undefined) {
+            const hasStringInitializer = initializer.kind === ts.SyntaxKind.StringLiteral;
+            if (hasStringInitializer) {
+                const fix = Lint.Replacement.replaceNode(initializer, `{${initializer.getText()}}`);
+                ctx.addFailureAtNode(initializer, Rule.FAILURE_CURLY_BRACE_MISSING, fix);
+            }
+        }
+    }
+
+    function validateCurlyBracesAreNotPresent(node: ts.JsxAttribute) {
+        const { initializer } = node;
+        if (initializer !== undefined
+            && isJsxExpression(initializer)
+            && initializer.expression !== undefined) {
+            if (isStringLiteral(initializer.expression)) {
+                const stringLiteralWithoutCurlies: string = initializer.expression.getText();
+                const fix = Lint.Replacement.replaceNode(initializer, stringLiteralWithoutCurlies);
+                ctx.addFailureAtNode(initializer, Rule.FAILURE_CURLY_BRACE_SUPERFLUOUS, fix);
+            } else if (isTextualLiteral(initializer.expression)) {
+                const textualLiteralContent = initializer.expression.text;
+                const fix = Lint.Replacement.replaceNode(initializer, `"${textualLiteralContent}"`);
+                ctx.addFailureAtNode(initializer, Rule.FAILURE_CURLY_BRACE_SUPERFLUOUS, fix);
+            }
+        }
+    }
+}
diff --git a/test/rules/jsx-curly-brace-presence/always/test.tsx.fix b/test/rules/jsx-curly-brace-presence/always/test.tsx.fix
new file mode 100644
index 0000000..d8cbc68
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/always/test.tsx.fix
@@ -0,0 +1,3 @@
+const e1 = (<p className={"good"}>some text</p>);
+
+const e2 = (<p className={"bad"}>some text</p>);
diff --git a/test/rules/jsx-curly-brace-presence/always/test.tsx.lint b/test/rules/jsx-curly-brace-presence/always/test.tsx.lint
new file mode 100644
index 0000000..58a18a4
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/always/test.tsx.lint
@@ -0,0 +1,6 @@
+const e1 = (<p className={"good"}>some text</p>);
+
+const e2 = (<p className="bad">some text</p>);
+                         ~~~~~ [0]
+
+[0]: JSX attribute must have curly braces around string literal
\ No newline at end of file
diff --git a/test/rules/jsx-curly-brace-presence/always/tslint.json b/test/rules/jsx-curly-brace-presence/always/tslint.json
new file mode 100644
index 0000000..e32bf4d
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/always/tslint.json
@@ -0,0 +1,5 @@
+{
+    "rules": {
+        "jsx-curly-brace-presence": { "options": { "props": "always" } }
+    }
+}
diff --git a/test/rules/jsx-curly-brace-presence/default/test.tsx.fix b/test/rules/jsx-curly-brace-presence/default/test.tsx.fix
new file mode 100644
index 0000000..f4b4831
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/default/test.tsx.fix
@@ -0,0 +1 @@
+const e1 = (<p className="bad">some text</p>);
diff --git a/test/rules/jsx-curly-brace-presence/default/test.tsx.lint b/test/rules/jsx-curly-brace-presence/default/test.tsx.lint
new file mode 100644
index 0000000..ec56d91
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/default/test.tsx.lint
@@ -0,0 +1,4 @@
+const e1 = (<p className={"bad"}>some text</p>);
+                         ~~~~~~~ [0]
+
+[0]: JSX attribute must NOT have curly braces around string literal
\ No newline at end of file
diff --git a/test/rules/jsx-curly-brace-presence/default/tslint.json b/test/rules/jsx-curly-brace-presence/default/tslint.json
new file mode 100644
index 0000000..9874e42
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/default/tslint.json
@@ -0,0 +1,5 @@
+{
+    "rules": {
+        "jsx-curly-brace-presence": true
+    }
+}
diff --git a/test/rules/jsx-curly-brace-presence/never/test.tsx.fix b/test/rules/jsx-curly-brace-presence/never/test.tsx.fix
new file mode 100644
index 0000000..5aba86b
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/never/test.tsx.fix
@@ -0,0 +1,7 @@
+const e1 = (<p className="bad">some text</p>);
+
+const e2 = (<p className="good">some text</p>);
+
+const e3 = (<p className={`good ${"a"}`}>some text</p>);
+
+const e4 = (<p className="bad">some text</p>);
diff --git a/test/rules/jsx-curly-brace-presence/never/test.tsx.lint b/test/rules/jsx-curly-brace-presence/never/test.tsx.lint
new file mode 100644
index 0000000..e8acf19
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/never/test.tsx.lint
@@ -0,0 +1,11 @@
+const e1 = (<p className={"bad"}>some text</p>);
+                         ~~~~~~~ [0]
+
+const e2 = (<p className="good">some text</p>);
+
+const e3 = (<p className={`good ${"a"}`}>some text</p>);
+
+const e4 = (<p className={`bad`}>some text</p>);
+                         ~~~~~~~ [0]
+
+[0]: JSX attribute must NOT have curly braces around string literal
\ No newline at end of file
diff --git a/test/rules/jsx-curly-brace-presence/never/tslint.json b/test/rules/jsx-curly-brace-presence/never/tslint.json
new file mode 100644
index 0000000..75dfdcd
--- /dev/null
+++ b/test/rules/jsx-curly-brace-presence/never/tslint.json
@@ -0,0 +1,5 @@
+{
+    "rules": {
+        "jsx-curly-brace-presence": { "options": { "props": "never" } }
+    }
+}