diff --git a/.bumpversion.cfg b/.bumpversion.cfg
new file mode 100644
index 0000000..3e4a877
--- /dev/null
+++ b/.bumpversion.cfg
@@ -0,0 +1,8 @@
+[bumpversion]
+current_version = 0.0.0
+files = setup.py imagecast/__init__.py
+commit = True
+tag = True
+tag_name = {new_version}
+allow_dirty = True
+
diff --git a/.gitignore b/.gitignore
new file mode 100644
index 0000000..104ac0c
--- /dev/null
+++ b/.gitignore
@@ -0,0 +1,11 @@
+.DS_Store
+/.idea
+/.venv*
+/dist*
+/build
+*.pyc
+*.egg-info
+.pytest_cache
+.pytest_results
+.coverage
+.tox
diff --git a/Makefile b/Makefile
new file mode 100644
index 0000000..e4fff1e
--- /dev/null
+++ b/Makefile
@@ -0,0 +1,3 @@
+include util.mk
+
+# make release bump=minor  (major,minor,patch)
diff --git a/requirements-release.txt b/requirements-release.txt
new file mode 100644
index 0000000..757b6a5
--- /dev/null
+++ b/requirements-release.txt
@@ -0,0 +1,3 @@
+bump2version==0.5.10
+twine==1.13.0
+keyring==19.0.2
diff --git a/setup.py b/setup.py
new file mode 100644
index 0000000..6d6bd9a
--- /dev/null
+++ b/setup.py
@@ -0,0 +1,67 @@
+# -*- coding: utf-8 -*-
+import os
+from setuptools import setup, find_packages
+
+here = os.path.abspath(os.path.dirname(__file__))
+README = open(os.path.join(here, 'README.rst')).read()
+
+setup(name='imagecast',
+      version='0.0.0',
+      description='Imagecast modifies images, optionally serving them via HTTP API',
+      long_description=README,
+      license="AGPL 3, EUPL 1.2",
+      classifiers=[
+        "Programming Language :: Python",
+        "License :: OSI Approved :: GNU Affero General Public License v3",
+        "License :: OSI Approved :: European Union Public Licence 1.2 (EUPL 1.2)",
+        "Development Status :: 3 - Alpha",
+        "Environment :: Console",
+        "Environment :: Web Environment",
+        "Intended Audience :: Developers",
+        "Intended Audience :: Education",
+        "Intended Audience :: Information Technology",
+        "Intended Audience :: Manufacturing",
+        "Intended Audience :: Science/Research",
+        "Intended Audience :: System Administrators",
+        "Intended Audience :: Telecommunications Industry",
+        "Topic :: Communications",
+        "Topic :: Internet",
+        "Topic :: Internet :: WWW/HTTP",
+        "Topic :: Scientific/Engineering :: Human Machine Interfaces",
+        "Topic :: Scientific/Engineering :: Information Analysis",
+        "Topic :: Scientific/Engineering :: Interface Engine/Protocol Translator",
+        "Topic :: Software Development :: Embedded Systems",
+        "Topic :: Software Development :: Libraries",
+        "Topic :: System :: Archiving",
+        "Topic :: Utilities",
+        "Operating System :: POSIX",
+        "Operating System :: Unix",
+        "Operating System :: MacOS"
+        ],
+      author='Andreas Motl',
+      author_email='andreas.motl@panodata.org',
+      url='https://github.com/panodata/imagecast',
+      keywords='image conversion http api proxy',
+      packages=find_packages(),
+      include_package_data=True,
+      package_data={
+      },
+      zip_safe=False,
+      install_requires=[
+          'docopt==0.6.2',
+          'munch==2.3.2',
+          'Pillow==7.1.2',
+          'requests==2.23.0',
+      ],
+      extras_require={
+          'service': [
+              'fastapi==0.55.1',
+              'uvicorn==0.11.5',
+          ],
+      },
+      entry_points={
+          'console_scripts': [
+              'imagecast = imagecast.cli:run',
+          ],
+      },
+)
diff --git a/util.mk b/util.mk
new file mode 100644
index 0000000..772eb67
--- /dev/null
+++ b/util.mk
@@ -0,0 +1,47 @@
+# ============
+# Main targets
+# ============
+
+
+# -------------
+# Configuration
+# -------------
+
+$(eval venvpath     := .venv_util)
+$(eval pip          := $(venvpath)/bin/pip)
+$(eval python       := $(venvpath)/bin/python)
+$(eval bumpversion  := $(venvpath)/bin/bumpversion)
+$(eval twine        := $(venvpath)/bin/twine)
+
+# Setup Python virtualenv
+setup-virtualenv:
+	@test -e $(python) || `command -v virtualenv` --python=python3 --no-site-packages $(venvpath)
+
+
+# -------
+# Release
+# -------
+
+# Release this piece of software
+# Synopsis:
+#   make release bump=minor  (major,minor,patch)
+release: bumpversion push sdist pypi-upload
+
+
+# ===============
+# Utility targets
+# ===============
+bumpversion: install-releasetools
+	@$(bumpversion) $(bump)
+
+push:
+	git push && git push --tags
+
+sdist:
+	@$(python) setup.py sdist
+
+pypi-upload: install-releasetools
+	twine upload --skip-existing --verbose dist/*.tar.gz
+
+install-releasetools: setup-virtualenv
+	@$(pip) install --quiet --requirement requirements-release.txt --upgrade