diff --git a/charter.html b/charter.html
index cac60db..d919f2a 100644
--- a/charter.html
+++ b/charter.html
@@ -215,15 +215,15 @@ <h3>
           </p>
           <ul>
             <li>Pre-campaign planning</li>
-            <li>Intra-campaign decisioning and optimization</li>
+            <li>Intra-campaign decisioning and optimization, such as:</li>
             <ul>
-              <li>Interest-based ad or content decisioning</li>
-              <li>User List Marketing/Remarketing</li>
-              <li>Fraud detection and prevention</li>
-              <li>Abuse detection and prevention</li>
-              <li>Frequency and recency controls</li>
-              <li>Error reporting and mitigation </li>
-              <li>Device resource management</li>
+              <li>Interest-based ad or content decisioning;</li>
+              <li>User List Marketing/Remarketing;</li>
+              <li>Fraud detection and prevention;</li>
+              <li>Abuse detection and prevention;</li>
+              <li>Frequency and recency controls;</li>
+              <li>Error reporting and mitigation; and </li>
+              <li>Device resource management.</li>
               </ul>
             <li>Post-campaign reporting and attribution
           </ul>