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Background

I applied for a marketing writer position at a marketing company. The assignment I received was in two parts:

  1. Create a slogan using a series of hashtags
  2. Use four words in a coherent sentence

Text

1. Write slogan/post using these hashtags (one per hashtag):

  1. #FOMO isn't a substitute for the real thing. Join Birthright Israel.
  2. Why #dreamhome when you can live it? Visit Israel with Taglit.
  3. What's #betterthanbirthright? Make Aliyah and return home to Israel.

2. Put the following words into a paragraph (all of them in the same paragraph):

When you use our platform for more effective audience targeting, you're showcasing your best work to the people you most want to reach.