diff --git a/cspell.json b/cspell.json
index 5581f8c..3cdfcce 100644
--- a/cspell.json
+++ b/cspell.json
@@ -7,6 +7,7 @@
     "intellij",
     "mkdocs",
     "nbundle",
+    "nolookalikes",
     "npmignore",
     "pnpm"
   ]
diff --git a/package.json b/package.json
index 64bb6d4..1aa115a 100644
--- a/package.json
+++ b/package.json
@@ -49,6 +49,7 @@
     "@types/async-retry": "^1.4.4",
     "@types/got": "^9.6.12",
     "@types/ms": "^0.7.31",
+    "@types/nanoid-dictionary": "^4.2.0",
     "@types/node": "^14.18.12",
     "@types/tar": "^6.1.1",
     "async-retry": "^1.3.3",
@@ -56,6 +57,10 @@
     "got": "^12.1.0",
     "husky": "^8.0.1",
     "lint-staged": "^13.0.1",
+    "ms": "^2.1.3",
+    "nanoid": "^4.0.0",
+    "nanoid-dictionary": "^4.3.0",
+    "node-fetch": "^3.2.6",
     "prettier": "^2.6.2",
     "semantic-release": "^19.0.3",
     "tar": "^6.1.11",
@@ -65,8 +70,5 @@
     "update-check": "^1.5.4",
     "webpack": "^5.73.0",
     "webpack-cli": "^4.9.2"
-  },
-  "dependencies": {
-    "ms": "^2.1.3"
   }
 }
diff --git a/src/utils/format-project.ts b/src/utils/format-project.ts
index fa6db97..de736d3 100644
--- a/src/utils/format-project.ts
+++ b/src/utils/format-project.ts
@@ -1,5 +1,20 @@
 import fs from "fs/promises";
 import path from "path";
+import fetch from "node-fetch";
+import { customAlphabet } from "nanoid/async";
+import { lowercase, numbers } from "nanoid-dictionary";
+
+import { toJson } from "./to-json";
+
+const nanoid = customAlphabet(lowercase + numbers, 5);
+
+async function createAppName(): Promise<string> {
+  const name = `nbundle-app-${await nanoid()}`;
+  const res = await fetch(`https://developers.nbundle.com/api/v1/apps/${name}`);
+  if (res.status === 404) return name;
+  if (res.ok) return createAppName();
+  throw new Error("Couldn't generate app name.");
+}
 
 export async function formatProject(projectDirectory: string): Promise<void> {
   await Promise.all(
@@ -20,7 +35,7 @@ export async function formatProject(projectDirectory: string): Promise<void> {
   const name = path.basename(projectDirectory);
   const pkgJsonPath = path.join(projectDirectory, "package.json");
   const pkg = JSON.parse(await fs.readFile(pkgJsonPath, "utf8"));
-  pkg.name = name;
+  pkg.name = await createAppName();
   pkg.productName = name;
   pkg.devDependencies = Object.fromEntries(
     Object.entries(pkg.devDependencies).filter(([key]) =>
@@ -28,5 +43,15 @@ export async function formatProject(projectDirectory: string): Promise<void> {
     )
   );
   if (pkg.scripts.prepare) delete pkg.scripts.prepare;
-  await fs.writeFile(pkgJsonPath, JSON.stringify(pkg, null, 2), "utf8");
+  await fs.writeFile(
+    pkgJsonPath,
+    toJson({
+      name: pkg.name,
+      version: pkg.version,
+      productName: pkg.productName,
+      description: pkg.description,
+      ...pkg,
+    }),
+    "utf8"
+  );
 }
diff --git a/src/utils/index.ts b/src/utils/index.ts
index 2efbd60..09ddf60 100644
--- a/src/utils/index.ts
+++ b/src/utils/index.ts
@@ -1,3 +1,4 @@
+export * from "./to-json";
 export * from "./is-error-like";
 export * from "./async-pipeline";
 export * from "./async-exec";
diff --git a/src/utils/to-json.ts b/src/utils/to-json.ts
new file mode 100644
index 0000000..17a109b
--- /dev/null
+++ b/src/utils/to-json.ts
@@ -0,0 +1,3 @@
+export function toJson(obj: unknown): string {
+  return JSON.stringify(obj, null, 2);
+}
diff --git a/yarn.lock b/yarn.lock
index ebdafe6..e75fba1 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -1049,6 +1049,11 @@
   resolved "https://registry.yarnpkg.com/@types/ms/-/ms-0.7.31.tgz#31b7ca6407128a3d2bbc27fe2d21b345397f6197"
   integrity sha512-iiUgKzV9AuaEkZqkOLDIvlQiL6ltuZd9tGcW3gwpnX8JbuiuhFlEGmmFXEXkN50Cvq7Os88IY2v0dkDqXYWVgA==
 
+"@types/nanoid-dictionary@^4.2.0":
+  version "4.2.0"
+  resolved "https://registry.yarnpkg.com/@types/nanoid-dictionary/-/nanoid-dictionary-4.2.0.tgz#5a3ae86d7c0db2d3ecf5b1233fc27f5874903f77"
+  integrity sha512-DyQddKC2AYsInXBMqKSwhom4gpouV8SF1smsCPSzR8hp20vZJ5o5Yxg7qXThCHwr/H6VMq01UArEGbF0q2FXig==
+
 "@types/node-fetch@^2.6.2":
   version "2.6.2"
   resolved "https://registry.yarnpkg.com/@types/node-fetch/-/node-fetch-2.6.2.tgz#d1a9c5fd049d9415dce61571557104dec3ec81da"
@@ -2082,6 +2087,11 @@ dargs@^7.0.0:
   resolved "https://registry.yarnpkg.com/dargs/-/dargs-7.0.0.tgz#04015c41de0bcb69ec84050f3d9be0caf8d6d5cc"
   integrity sha512-2iy1EkLdlBzQGvbweYRFxmFath8+K7+AKB0TlhHWkNuH+TmovaMH/Wp7V7R4u7f4SnX3OgLsU9t1NI9ioDnUpg==
 
+data-uri-to-buffer@^4.0.0:
+  version "4.0.0"
+  resolved "https://registry.yarnpkg.com/data-uri-to-buffer/-/data-uri-to-buffer-4.0.0.tgz#b5db46aea50f6176428ac05b73be39a57701a64b"
+  integrity sha512-Vr3mLBA8qWmcuschSLAOogKgQ/Jwxulv3RNE4FXnYWRGujzrRWQI4m12fQqRkwX06C0KanhLr4hK+GydchZsaA==
+
 dateformat@^3.0.0:
   version "3.0.3"
   resolved "https://registry.yarnpkg.com/dateformat/-/dateformat-3.0.3.tgz#a6e37499a4d9a9cf85ef5872044d62901c9889ae"
@@ -2409,6 +2419,14 @@ fastq@^1.6.0:
   dependencies:
     reusify "^1.0.4"
 
+fetch-blob@^3.1.2, fetch-blob@^3.1.4:
+  version "3.1.5"
+  resolved "https://registry.yarnpkg.com/fetch-blob/-/fetch-blob-3.1.5.tgz#0077bf5f3fcdbd9d75a0b5362f77dbb743489863"
+  integrity sha512-N64ZpKqoLejlrwkIAnb9iLSA3Vx/kjgzpcDhygcqJ2KKjky8nCgUQ+dzXtbrLaWZGZNmNfQTsiQ0weZ1svglHg==
+  dependencies:
+    node-domexception "^1.0.0"
+    web-streams-polyfill "^3.0.3"
+
 figures@^2.0.0:
   version "2.0.0"
   resolved "https://registry.yarnpkg.com/figures/-/figures-2.0.0.tgz#3ab1a2d2a62c8bfb431a0c94cb797a2fce27c962"
@@ -2503,6 +2521,13 @@ form-data@^3.0.0:
     combined-stream "^1.0.8"
     mime-types "^2.1.12"
 
+formdata-polyfill@^4.0.10:
+  version "4.0.10"
+  resolved "https://registry.yarnpkg.com/formdata-polyfill/-/formdata-polyfill-4.0.10.tgz#24807c31c9d402e002ab3d8c720144ceb8848423"
+  integrity sha512-buewHzMvYL29jdeQTVILecSaZKnt/RJWjoZCF5OW60Z67/GmSLBkOFM7qh1PI3zFNtJbaZL5eQu1vLfazOwj4g==
+  dependencies:
+    fetch-blob "^3.1.2"
+
 from2@^2.3.0:
   version "2.3.0"
   resolved "https://registry.yarnpkg.com/from2/-/from2-2.3.0.tgz#8bfb5502bde4a4d36cfdeea007fcca21d7e382af"
@@ -3750,6 +3775,16 @@ mute-stream@~0.0.4:
   resolved "https://registry.yarnpkg.com/mute-stream/-/mute-stream-0.0.8.tgz#1630c42b2251ff81e2a283de96a5497ea92e5e0d"
   integrity sha512-nnbWWOkoWyUsTjKrhgD0dcz22mdkSnpYqbEjIm2nhwhuxlSkpywJmBo8h0ZqJdkp73mb90SssHkN4rsRaBAfAA==
 
+nanoid-dictionary@^4.3.0:
+  version "4.3.0"
+  resolved "https://registry.yarnpkg.com/nanoid-dictionary/-/nanoid-dictionary-4.3.0.tgz#d4cefa1e4c06b1f576789eeb2646101f8c5419e8"
+  integrity sha512-Xw1+/QnRGWO1KJ0rLfU1xR85qXmAHyLbE3TUkklu9gOIDburP6CsUnLmTaNECGpBh5SHb2uPFmx0VT8UPyoeyw==
+
+nanoid@^4.0.0:
+  version "4.0.0"
+  resolved "https://registry.yarnpkg.com/nanoid/-/nanoid-4.0.0.tgz#6e144dee117609232c3f415c34b0e550e64999a5"
+  integrity sha512-IgBP8piMxe/gf73RTQx7hmnhwz0aaEXYakvqZyE302IXW3HyVNhdNGC+O2MwMAVhLEnvXlvKtGbtJf6wvHihCg==
+
 negotiator@^0.6.2, negotiator@^0.6.3:
   version "0.6.3"
   resolved "https://registry.yarnpkg.com/negotiator/-/negotiator-0.6.3.tgz#58e323a72fedc0d6f9cd4d31fe49f51479590ccd"
@@ -3765,6 +3800,11 @@ nerf-dart@^1.0.0:
   resolved "https://registry.yarnpkg.com/nerf-dart/-/nerf-dart-1.0.0.tgz#e6dab7febf5ad816ea81cf5c629c5a0ebde72c1a"
   integrity sha512-EZSPZB70jiVsivaBLYDCyntd5eH8NTSMOn3rB+HxwdmKThGELLdYv8qVIMWvZEFy9w8ZZpW9h9OB32l1rGtj7g==
 
+node-domexception@^1.0.0:
+  version "1.0.0"
+  resolved "https://registry.yarnpkg.com/node-domexception/-/node-domexception-1.0.0.tgz#6888db46a1f71c0b76b3f7555016b63fe64766e5"
+  integrity sha512-/jKZoMpw0F8GRwl4/eLROPA3cfcXtLApP0QzLmUT/HuPCZWyB7IY9ZrMeKw2O/nFIqPQB3PVM9aYm0F312AXDQ==
+
 node-emoji@^1.11.0:
   version "1.11.0"
   resolved "https://registry.yarnpkg.com/node-emoji/-/node-emoji-1.11.0.tgz#69a0150e6946e2f115e9d7ea4df7971e2628301c"
@@ -3779,6 +3819,15 @@ node-fetch@^2.6.7:
   dependencies:
     whatwg-url "^5.0.0"
 
+node-fetch@^3.2.6:
+  version "3.2.6"
+  resolved "https://registry.yarnpkg.com/node-fetch/-/node-fetch-3.2.6.tgz#6d4627181697a9d9674aae0d61548e0d629b31b9"
+  integrity sha512-LAy/HZnLADOVkVPubaxHDft29booGglPFDr2Hw0J1AercRh01UiVFm++KMDnJeH9sHgNB4hsXPii7Sgym/sTbw==
+  dependencies:
+    data-uri-to-buffer "^4.0.0"
+    fetch-blob "^3.1.4"
+    formdata-polyfill "^4.0.10"
+
 node-gyp@^8.4.1:
   version "8.4.1"
   resolved "https://registry.yarnpkg.com/node-gyp/-/node-gyp-8.4.1.tgz#3d49308fc31f768180957d6b5746845fbd429937"
@@ -5427,6 +5476,11 @@ wcwidth@^1.0.0:
   dependencies:
     defaults "^1.0.3"
 
+web-streams-polyfill@^3.0.3:
+  version "3.2.1"
+  resolved "https://registry.yarnpkg.com/web-streams-polyfill/-/web-streams-polyfill-3.2.1.tgz#71c2718c52b45fd49dbeee88634b3a60ceab42a6"
+  integrity sha512-e0MO3wdXWKrLbL0DgGnUV7WHVuw9OUvL4hjgnPkIeEvESk74gAITi5G606JtZPp39cd8HA9VQzCIvA49LpPN5Q==
+
 webidl-conversions@^3.0.0:
   version "3.0.1"
   resolved "https://registry.yarnpkg.com/webidl-conversions/-/webidl-conversions-3.0.1.tgz#24534275e2a7bc6be7bc86611cc16ae0a5654871"