analytics and metrics integration for Django
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Pinax Web Analytics


Pinax is an open-source platform built on the Django Web Framework. It is an ecosystem of reusable Django apps, themes, and starter project templates. This collection can be found at

This app was developed as part of the Pinax ecosystem but is just a Django app and can be used independently of other Pinax apps.


pinax-webanalytics provides analytics and metrics integration for Django.

Current analytics services supported:

  • Google Analytics
  • Mixpanel
  • Google AdWords Conversion Tracking


The pinax-webanalytics documentation can be found in the docs/ directory. The Pinax documentation is available at If you would like to help us improve our documentation or write more documentation, please join our Pinax Project Slack team and let us know!


See this blog post including a video, or our How to Contribute ( section for an overview on how contributing to Pinax works. For concrete contribution ideas, please see our Ways to Contribute/What We Need Help With ( section.

In case of any questions we recommend you join our Pinax Slack team ( and ping us there instead of creating an issue on GitHub. Creating issues on GitHub is of course also valid but we are usually able to help you faster if you ping us in Slack.

We also highly recommend reading our Open Source and Self-Care blog post (

Code of Conduct

In order to foster a kind, inclusive, and harassment-free community, the Pinax Project has a code of conduct, which can be found here We ask you to treat everyone as a smart human programmer that shares an interest in Python, Django, and Pinax with you.

Pinax Project Blog and Twitter

For updates and news regarding the Pinax Project, please follow us on Twitter at @pinaxproject and check out our blog