diff --git a/README.md b/README.md
index cad1f6fa..f0f04932 100644
--- a/README.md
+++ b/README.md
@@ -4,11 +4,17 @@ A conference management solution from Eldarion.
 
 Built with the generous support of the Python Software Foundation.
 
-See http://eldarion.com/symposion/ for commercial support, customization and hosting
+See http://eldarion.com/symposion/ for commercial support, customization and
+hosting.
 
 ## Quickstart
 
-If you're interested in running symposion locally, we have built a [basic
+To install Symposion, run:
+
+    pip install symposion
+
+Symposion is a Django app. You will need to create a Django project to
+customize and manage your Symposion installation. We have built a [basic
 Django startproject template that includes Symposion][1].
 
 [1]: https://github.com/pinax/pinax-project-symposion