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Goal Tracking: New Report "Days to conversion/purchase" #2031

Closed
mattab opened this Issue · 7 comments

2 participants

Matthieu Aubry Benaka
Matthieu Aubry
Owner

It would be interesting to know, when a conversion occurs, how many days ago the visitor landed on the website for the first time.

For example:

  • 1000 visitors converted to 'Checkout'
  • 500 visitors, 0 days to purchase (bought on the first day!)
  • 100 visitors, 1 day to purchase (10% took one day to decide)
  • 400 visitors, 7 days to purchase (all others took their time, maybe this is something worth money, requires research, etc.)

See comment

Matthieu Aubry
Owner

see also #583

Matthieu Aubry
Owner

This is not trivial as "Days since last visit", because we don't know when a conversion last occured on the client side, and this would require a new lookup on the server side, to select the time of last conversion for this visitor.

This would maybe require to implement the 'persistent visitor table' discussed in #1434

Matthieu Aubry
Owner

Proposed day breakdown similar to GA (which I think is relevant here):

Number of days until conversion
0
1
2
3
4
5
6
7
8-14
15-30
31-60
60-120
121-365
365+
Matthieu Aubry
Owner

(In [5378]) Fixes #584, #536, #2031 - Kuddos to Benaka akka capedfuzz for this great patch!!! I did a few minor modifications in wording and metadata output

  • Add Report "Visits by visit number" under Visitors > Engagement
  • Add Report for all Goals (including ecommerce): "Visit until Conversion": number of visits until the conversion occured
  • Add Report for all Goals (including ecommerce): "Days until Conversion": days since the first visit

Notes

  • These new reports are also in the Metadata API so should be displayed in Piwik Mobile, and can be exported in the Scheduled reports.
  • filter_only_idgoal now renamed as idGoal for consistency
  • refactored the "Beautify labels" for ranges in generic filters
  • refactored archiving code to process multiple reports in one generic SQL query
Benaka
Collaborator

(In [5428]) Refs #583, #584, #2031

Fixed bug with ranges that, for some new range reports, caused certain visits to not be counted. This fix will cause a cosmetic change in the two older reports in the VisitorInterest plugin (the 'visits per duration' & 'visits per actions' reports).

Benaka
Collaborator

(In [5509]) Refs #584, #2031. Fixed small bug that caused the 'days to conversion' and 'visits to conversion' reports not to show for the Goals Overview.

Matthieu Aubry
Owner

Milestone 1.8.x Piwik 1.8.x deleted

Matthieu Aubry mattab added this to the 1.12.x - Piwik 1.12.x milestone
This issue was closed.
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