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Add Loyalty report "Visitors who visited the website 1 time, 2 times, etc." #536

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mattab opened this Issue · 8 comments

3 participants

Matthieu Aubry Benaka Julien Moumné
Matthieu Aubry
Owner
  • Loyalty: M people visited N times

See

  • [Recency Frequency Monetary](http://en.wikipedia.org/wiki/RFM)
  • [I Got No Ecommerce. How Do I Measure Success?](http://www.kaushik.net/avinash/2007/07/i-got-no-ecommerce-how-do-i-measure-success.html)

We probably need to keep track of the count of visits for each visitor in a new table, to be able to tell this stat on more than 1 day range.

Matthieu Aubry
Owner

Moved Recency report requirement in #583

Matthieu Aubry
Owner

This is also easy to implement now, because log_visit contains the field piwik_log_visit.visitor_count_visits which is the count of visits. This is set using the first party cookies counter. We can therefore query GROUP by this field and get the report.

The GA breakdown is as follows:

Count of visits from this visitor including current Visits that were the visitor's nth visit Percentage of all visits

Count of visits from this visitor including current     Visits that were the visitor's nth visit
1 times     179,528.00  
2 times     16,412.00   
3 times     6,006.00    
4 times     3,389.00    
5 times     2,371.00    
6 times     1,819.00    
7 times     1,469.00    
8 times     1,236.00    
9-14 times  4,590.00    
15-25 times     3,997.00    
26-50 times     3,880.00    
51-100 times    2,665.00    
101-200 times   958.00  
201+ times  1,481.00    

We can reuse the same breakdown as it is relevant and consistent. See also similar #584, #2031

Benaka
Collaborator

Got a question about this issue: where would this specific report be placed? Thanks in advance.

Matthieu Aubry
Owner

where would this specific report be placed?
I would say Visitor > Engagement report page (already built using 2 plugins outputs).

Matthieu Aubry
Owner

(In [5378]) Fixes #584, #536, #2031 - Kuddos to Benaka akka capedfuzz for this great patch!!! I did a few minor modifications in wording and metadata output

  • Add Report "Visits by visit number" under Visitors > Engagement
  • Add Report for all Goals (including ecommerce): "Visit until Conversion": number of visits until the conversion occured
  • Add Report for all Goals (including ecommerce): "Days until Conversion": days since the first visit

Notes

  • These new reports are also in the Metadata API so should be displayed in Piwik Mobile, and can be exported in the Scheduled reports.
  • filter_only_idgoal now renamed as idGoal for consistency
  • refactored the "Beautify labels" for ranges in generic filters
  • refactored archiving code to process multiple reports in one generic SQL query
Julien Moumné
Collaborator

It seems Visitors > Engagement > "Visits by visit number" column titles are not clickable/sortable, is it by design ?

The other two reports are ok.

Benaka
Collaborator

I disabled sorting for that report since the other two VisitorInterest reports also disable it. I don't know if this is the desired behavior, but I could make some changes when I submit a patch for #583 (shouldn't be too long now...).

Matthieu Aubry
Owner

Milestone 1.8.x Piwik 1.8.x deleted

Matthieu Aubry mattab added this to the 1.12.x - Piwik 1.12.x milestone
This issue was closed.
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