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Font Credibility

This is my analysis of the claim that some fonts are more credible than others (Hacker News discussion here). That article claims that Baskerville has a small but statistically significant advantage in credibility over Comic Sans. It says, "The p-value for Baskerville is 0.0068." I'm not sure what that means, but this is my effort to analyze and understand the data myself. I'm not a statistician, but I'm trying to learn statistics, and doing my own analysis seems like a good "homework assignment."

The data set is provided in the file raw. I use a Ruby script, build-ad, to put the data into a useful format for R, stored in ad. (You can run build-ad by typing make in the repo's top directory.) Some of my R commands are recorded in explore, so you can see what I'm up to.

I'm just an amateur, so comments are welcome! I'd love to learn something.

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