diff --git a/config/runtime.exs b/config/runtime.exs
index 37baec0937be..327c1185f55c 100644
--- a/config/runtime.exs
+++ b/config/runtime.exs
@@ -234,10 +234,8 @@ help_scout_app_secret = get_var_from_path_or_env(config_dir, "HELP_SCOUT_APP_SEC
 help_scout_signature_key = get_var_from_path_or_env(config_dir, "HELP_SCOUT_SIGNATURE_KEY")
 help_scout_vault_key = get_var_from_path_or_env(config_dir, "HELP_SCOUT_VAULT_KEY")
 
-{otel_sampler_ratio, ""} =
-  config_dir
-  |> get_var_from_path_or_env("OTEL_SAMPLER_RATIO", "0.5")
-  |> Float.parse()
+otlp_endpoint =
+  get_var_from_path_or_env(config_dir, "OTLP_ENDPOINT", "https://api.honeycomb.io:443")
 
 geolite2_country_db =
   get_var_from_path_or_env(
@@ -935,13 +933,12 @@ end
 if honeycomb_api_key && honeycomb_dataset do
   config :opentelemetry,
     resource: Plausible.OpenTelemetry.resource_attributes(runtime_metadata),
-    sampler: {Plausible.OpenTelemetry.Sampler, %{ratio: otel_sampler_ratio}},
     span_processor: :batch,
     traces_exporter: :otlp
 
   config :opentelemetry_exporter,
     otlp_protocol: :grpc,
-    otlp_endpoint: "https://api.honeycomb.io:443",
+    otlp_endpoint: otlp_endpoint,
     otlp_headers: [
       {"x-honeycomb-team", honeycomb_api_key},
       {"x-honeycomb-dataset", honeycomb_dataset}
diff --git a/lib/plausible/open_telemetry/sampler.ex b/lib/plausible/open_telemetry/sampler.ex
deleted file mode 100644
index 39ba762f4a9e..000000000000
--- a/lib/plausible/open_telemetry/sampler.ex
+++ /dev/null
@@ -1,60 +0,0 @@
-defmodule Plausible.OpenTelemetry.Sampler do
-  @moduledoc """
-  [Custom OpenTelemetry sampler](https://hexdocs.pm/opentelemetry/readme.html#samplers)
-  implementation that ignores particular traces to reduce noise. Ingestion
-  HTTP requests and queries to Oban tables are ignored, for example.
-
-  For non-ignored traces, implements trace ID ratio-based sampling following the method
-  from [built-in sampler](https://github.com/open-telemetry/opentelemetry-erlang/blob/main/apps/opentelemetry/src/otel_sampler_trace_id_ratio_based.erl).
-  """
-
-  import Bitwise, only: [&&&: 2]
-
-  # mask for extracting first 64 bits of trace ID
-  # 2^63 - 1
-  @max_value 9_223_372_036_854_775_807
-
-  @behaviour :otel_sampler
-  require OpenTelemetry.Tracer, as: Tracer
-
-  @routes_to_ignore ["/api/event", "/api/event/", "/api//event", "//api/event"]
-  @tables_to_ignore ["oban_jobs", "site_imports"]
-
-  @impl true
-  def setup(%{ratio: ratio}) when is_number(ratio) do
-    %{ratio: ratio, id_upper_bound: ratio * @max_value}
-  end
-
-  @impl true
-  def description(%{ratio: ratio}) do
-    "#{inspect(__MODULE__)}{ratio=#{ratio}}"
-  end
-
-  @impl true
-  def should_sample(context, trace_id, _links, _name, _kind, attributes, config) do
-    tracestate = context |> Tracer.current_span_ctx() |> OpenTelemetry.Span.tracestate()
-
-    case attributes do
-      %{"db.instance": _db, source: source} when source in @tables_to_ignore ->
-        {:drop, [], tracestate}
-
-      %{"http.target": http_target} when http_target in @routes_to_ignore ->
-        {:drop, [], tracestate}
-
-      _any ->
-        {decide(trace_id, config.id_upper_bound), [], tracestate}
-    end
-  end
-
-  defp decide(trace_id, id_upper_bound) when is_integer(trace_id) and trace_id > 0 do
-    lower_64_bits = trace_id &&& @max_value
-
-    if abs(lower_64_bits) < id_upper_bound do
-      :record_and_sample
-    else
-      :drop
-    end
-  end
-
-  defp decide(_, _), do: :drop
-end