diff --git a/src/ploomber/telemetry/telemetry.py b/src/ploomber/telemetry/telemetry.py
index 15344c669..cd080c0b2 100644
--- a/src/ploomber/telemetry/telemetry.py
+++ b/src/ploomber/telemetry/telemetry.py
@@ -349,6 +349,10 @@ def log_api(action,
         client_time = datetime.datetime.now()
 
     (telemetry_enabled, uid, is_install) = _get_telemetry_info()
+    if 'NO_UID' in uid:
+        metadata['uid_issue'] = uid
+        uid = None
+
     py_version = python_version()
     docker_container = is_docker()
     colab = is_colab()