diff --git a/_includes/layouts/_footer-main.html b/_includes/layouts/_footer-main.html
index d99569f8b..4b6f54320 100644
--- a/_includes/layouts/_footer-main.html
+++ b/_includes/layouts/_footer-main.html
@@ -9,7 +9,7 @@ <h6 style="color:#119dff" class="--footer-heading">JOIN OUR MAILING LIST</h6>&#x
             <li>
               <p class="subscribe-text"> Sign up to stay in the loop with all things Plotly — from Dash Club to product
                 updates, webinars, and more!</p>
-              <a href="https://go.plot.ly/subscription" class="subscribe-button" target="_blank">
+              <a href="https://go.plot.ly/subscription?utm_medium=graphing_libraries&utm_content=footer" class="subscribe-button" target="_blank">
                 Subscribe
               </a>
             </li>
@@ -19,22 +19,22 @@ <h6 style="color:#119dff" class="--footer-heading">JOIN OUR MAILING LIST</h6>&#x
         <li class="--footer-column">
           <h6 style="color:#e763fa" class="--footer-heading">Products</h6>&#x9;&#x9;&#x9;
           <ul>
-            <li><a href="https://plotly.com/studio" target="_self">Plotly Studio</a></li>
+            <li><a href="https://plotly.com/studio?utm_medium=graphing_libraries&utm_content=footer" target="_self">Plotly Studio</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://cloud.plotly.com" target="_self">Plotly Cloud</a></li>
+            <li><a href="https://plotly.com/cloud?utm_medium=graphing_libraries&utm_content=footer" target="_self">Plotly Cloud</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://plotly.com/dash/" target="_self">Dash Enterprise</a></li>
+            <li><a href="https://plotly.com/dash/?utm_medium=graphing_libraries&utm_content=footer" target="_self">Dash Enterprise</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://plotly.com/whats-new/" target="_self">New Releases →</a></li>
+            <li><a href="https://plotly.com/whats-new/?utm_medium=graphing_libraries&utm_content=footer" target="_self">New Releases →</a></li>
           </ul>
         </li>
         &#x9;&#x9;
         <li class="--footer-column">
           <h6 style="color:#636efa" class="--footer-heading">Pricing</h6>&#x9;&#x9;&#x9;
           <ul>
-            <li><a href="https://plotly.com/pricing" target="_self">Studio and Cloud Pricing</a></li>
+            <li><a href="https://plotly.com/pricing?utm_medium=graphing_libraries&utm_content=footer" target="_self">Studio and Cloud Pricing</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://plotly.com/get-pricing" target="_self">Dash Enterprise Pricing</a></li>
+            <li><a href="https://plotly.com/get-pricing?utm_medium=graphing_libraries&utm_content=footer" target="_self">Dash Enterprise Pricing</a></li>
             &#x9;&#x9;&#x9;&#x9;
           </ul>
         </li>
@@ -42,11 +42,11 @@ <h6 style="color:#636efa" class="--footer-heading">Pricing</h6>&#x9;&#x9;&#x9;
         <li class="--footer-column">
           <h6 style="color:#00cc96" class="--footer-heading">About Us</h6>&#x9;&#x9;&#x9;
           <ul>
-            <li><a href="https://plotly.com/careers" target="_self">Careers</a></li>
+            <li><a href="https://plotly.com/careers?utm_medium=graphing_libraries&utm_content=footer" target="_self">Careers</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://plotly.com/resources/" target="_self">Resources</a></li>
+            <li><a href="https://plotly.com/resources/?utm_medium=graphing_libraries&utm_content=footer" target="_self">Resources</a></li>
             &#x9;&#x9;&#x9;&#x9;
-            <li><a href="https://plotly.com/blog/" target="_self">Blog</a></li>
+            <li><a href="https://plotly.com/blog/?utm_medium=graphing_libraries&utm_content=footer" target="_self">Blog</a></li>
             &#x9;&#x9;&#x9;&#x9;
           </ul>
         </li>
diff --git a/_includes/layouts/_header-main.html b/_includes/layouts/_header-main.html
index 3219f05ae..7a373bec5 100644
--- a/_includes/layouts/_header-main.html
+++ b/_includes/layouts/_header-main.html
@@ -6,9 +6,9 @@
     </div>
     <div class="close-menu"></div>
     <ul>
-        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_medium=graphing_libraries">Download Studio</a></li>
-        <li><a style="font-weight: bold;" href="https://plotly.com/pricing">Studio and Cloud Pricing</a></li>
-        <li><a style="font-weight: bold;" href="https://plotly.com/get-pricing">Dash Enterprise Pricing</a></li>
+        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_medium=graphing_libraries&utm_content=header">Download Studio</a></li>
+        <li><a style="font-weight: bold;" href="https://plotly.com/pricing?utm_medium=graphing_libraries&utm_content=header">Studio and Cloud Pricing</a></li>
+        <li><a style="font-weight: bold;" href="https://plotly.com/get-pricing?utm_medium=graphing_libraries&utm_content=header">Dash Enterprise Pricing</a></li>
         <!--<li><a style="font-weight: bold;" href="http://plotly.cloud">Dash Cloud</a></li>-->
 
     </ul>
@@ -125,9 +125,9 @@
                             </ul>
 
                         </li>
-                        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_medium=graphing_libraries">Download Studio</a></li>
-                        <li><a style="font-weight: bold;" href="https://plotly.com/pricing">Studio and Cloud Pricing</a></li>
-                        <li><a style="font-weight: bold;" href="https://plotly.com/get-pricing">Dash Enterprise Pricing</a></li>
+                        <li><a class="download-studio-btn" style="display: inline-block; font-weight: bold; background: #7A76FF; color: white !important; padding: 8px 16px; border-radius: 8px; text-decoration: none; transition: background 0.3s ease;" href="https://plotly.com/studio?utm_medium=graphing_libraries&utm_content=header">Download Studio</a></li>
+                        <li><a style="font-weight: bold;" href="https://plotly.com/pricing?utm_medium=graphing_libraries&utm_content=header">Studio and Cloud Pricing</a></li>
+                        <li><a style="font-weight: bold;" href="https://plotly.com/get-pricing?utm_medium=graphing_libraries&utm_content=header">Dash Enterprise Pricing</a></li>
                         <!--<li><a style="font-weight: bold;" href="http://plotly.cloud">Dash Cloud</a></li>-->
 
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