diff --git a/plotly/version.py b/plotly/version.py
index ee40dbc52c..0489e95aed 100644
--- a/plotly/version.py
+++ b/plotly/version.py
@@ -1,4 +1,4 @@
-__version__ = '3.0.0rc11'
+__version__ = '3.0.0'
 __frontend_version__ = '^0.1.1'