diff --git a/superset-frontend/packages/superset-ui-core/src/chart/models/ChartMetadata.ts b/superset-frontend/packages/superset-ui-core/src/chart/models/ChartMetadata.ts
index 8b1c4590a3e9..1013eeee2d3b 100644
--- a/superset-frontend/packages/superset-ui-core/src/chart/models/ChartMetadata.ts
+++ b/superset-frontend/packages/superset-ui-core/src/chart/models/ChartMetadata.ts
@@ -17,7 +17,7 @@
  * under the License.
  */
 
-import { Behavior } from '../types/Base';
+import { Behavior, ChartLabel } from '../types/Base';
 
 interface LookupTable {
   [key: string]: boolean;
@@ -40,10 +40,13 @@ export interface ChartMetadataConfig {
   thumbnail: string;
   useLegacyApi?: boolean;
   behaviors?: Behavior[];
-  deprecated?: boolean;
   exampleGallery?: ExampleImage[];
   tags?: string[];
   category?: string | null;
+  label?: {
+    name?: ChartLabel;
+    description?: string;
+  } | null;
 }
 
 export default class ChartMetadata {
@@ -71,14 +74,17 @@ export default class ChartMetadata {
 
   enableNoResults: boolean;
 
-  deprecated: boolean;
-
   exampleGallery: ExampleImage[];
 
   tags: string[];
 
   category: string | null;
 
+  label?: {
+    name?: ChartLabel;
+    description?: string;
+  } | null;
+
   constructor(config: ChartMetadataConfig) {
     const {
       name,
@@ -92,10 +98,10 @@ export default class ChartMetadata {
       behaviors = [],
       datasourceCount = 1,
       enableNoResults = true,
-      deprecated = false,
       exampleGallery = [],
       tags = [],
       category = null,
+      label = null,
     } = config;
 
     this.name = name;
@@ -118,10 +124,10 @@ export default class ChartMetadata {
     this.behaviors = behaviors;
     this.datasourceCount = datasourceCount;
     this.enableNoResults = enableNoResults;
-    this.deprecated = deprecated;
     this.exampleGallery = exampleGallery;
     this.tags = tags;
     this.category = category;
+    this.label = label;
   }
 
   canBeAnnotationType(type: string): boolean {
diff --git a/superset-frontend/packages/superset-ui-core/src/chart/types/Base.ts b/superset-frontend/packages/superset-ui-core/src/chart/types/Base.ts
index a3fe0f70a3fa..aad547ca2aa5 100644
--- a/superset-frontend/packages/superset-ui-core/src/chart/types/Base.ts
+++ b/superset-frontend/packages/superset-ui-core/src/chart/types/Base.ts
@@ -52,4 +52,22 @@ export interface PlainObject {
   [key: string]: any;
 }
 
+export enum ChartLabel {
+  VERIFIED = 'VERIFIED',
+  DEPRECATED = 'DEPRECATED',
+  FEATURED = 'FEATURED',
+}
+
+export const ChartLabelWeight = {
+  [ChartLabel.DEPRECATED]: {
+    weight: -0.1,
+  },
+  [ChartLabel.VERIFIED]: {
+    weight: 0.2,
+  },
+  [ChartLabel.FEATURED]: {
+    weight: 0.1,
+  },
+};
+
 export default {};
diff --git a/superset-frontend/src/explore/components/controls/VizTypeControl/VizTypeGallery.tsx b/superset-frontend/src/explore/components/controls/VizTypeControl/VizTypeGallery.tsx
index 7b9ada5d9d8c..dc7afacb6c08 100644
--- a/superset-frontend/src/explore/components/controls/VizTypeControl/VizTypeGallery.tsx
+++ b/superset-frontend/src/explore/components/controls/VizTypeControl/VizTypeGallery.tsx
@@ -33,8 +33,11 @@ import {
   ChartMetadata,
   SupersetTheme,
   useTheme,
+  ChartLabel,
+  ChartLabelWeight,
 } from '@superset-ui/core';
 import { AntdCollapse } from 'src/components';
+import { Tooltip } from 'src/components/Tooltip';
 import { Input } from 'src/components/Input';
 import Label from 'src/components/Label';
 import { usePluginContext } from 'src/components/DynamicPlugins';
@@ -310,6 +313,7 @@ const Examples = styled.div`
 const thumbnailContainerCss = (theme: SupersetTheme) => css`
   cursor: pointer;
   width: ${theme.gridUnit * THUMBNAIL_GRID_UNITS}px;
+  position: relative;
 
   img {
     min-width: ${theme.gridUnit * THUMBNAIL_GRID_UNITS}px;
@@ -333,6 +337,38 @@ const thumbnailContainerCss = (theme: SupersetTheme) => css`
   }
 `;
 
+const HighlightLabel = styled.div`
+  ${({ theme }) => `
+    border: 1px solid ${theme.colors.primary.dark1};
+    box-sizing: border-box;
+    border-radius: ${theme.gridUnit}px;
+    background: ${theme.colors.grayscale.light5};
+    line-height: ${theme.gridUnit * 2.5}px;
+    color: ${theme.colors.primary.dark1};
+    font-size: ${theme.typography.sizes.s}px;
+    font-weight: ${theme.typography.weights.bold};
+    text-align: center;
+    padding: ${theme.gridUnit * 0.5}px ${theme.gridUnit}px;
+    text-transform: uppercase;
+    cursor: pointer;
+
+    div {
+      transform: scale(0.83,0.83);
+    }
+  `}
+`;
+
+const ThumbnailLabelWrapper = styled.div`
+  position: absolute;
+  right: ${({ theme }) => theme.gridUnit}px;
+  top: ${({ theme }) => theme.gridUnit * 19}px;
+`;
+
+const TitleLabelWrapper = styled.div`
+  display: inline-block !important;
+  margin-left: ${({ theme }) => theme.gridUnit * 2}px;
+`;
+
 function vizSortFactor(entry: VizEntry) {
   if (typesWithDefaultOrder.has(entry.key)) {
     return DEFAULT_ORDER.indexOf(entry.key);
@@ -378,6 +414,13 @@ const Thumbnail: React.FC<ThumbnailProps> = ({
       >
         {type.name}
       </div>
+      {type.label?.name && (
+        <ThumbnailLabelWrapper>
+          <HighlightLabel>
+            <div>{t(type.label?.name)}</div>
+          </HighlightLabel>
+        </ThumbnailLabelWrapper>
+      )}
     </div>
   );
 };
@@ -460,7 +503,8 @@ export default function VizTypeGallery(props: VizTypeGalleryProps) {
       .map(([key, value]) => ({ key, value }))
       .filter(
         ({ value }) =>
-          nativeFilterGate(value.behaviors || []) && !value.deprecated,
+          nativeFilterGate(value.behaviors || []) &&
+          value.label?.name !== ChartLabel.DEPRECATED,
       );
     result.sort((a, b) => vizSortFactor(a) - vizSortFactor(b));
     return result;
@@ -545,7 +589,18 @@ export default function VizTypeGallery(props: VizTypeGalleryProps) {
     if (searchInputValue.trim() === '') {
       return [];
     }
-    return fuse.search(searchInputValue).map(result => result.item);
+    return fuse
+      .search(searchInputValue)
+      .map(result => result.item)
+      .sort((a, b) => {
+        const aName = a.value?.label?.name;
+        const bName = b.value?.label?.name;
+        const aOrder =
+          aName && ChartLabelWeight[aName] ? ChartLabelWeight[aName].weight : 0;
+        const bOrder =
+          bName && ChartLabelWeight[bName] ? ChartLabelWeight[bName].weight : 0;
+        return bOrder - aOrder;
+      });
   }, [searchInputValue, fuse]);
 
   const focusSearch = useCallback(() => {
@@ -739,9 +794,23 @@ export default function VizTypeGallery(props: VizTypeGalleryProps) {
             <SectionTitle
               css={css`
                 grid-area: viz-name;
+                position: relative;
               `}
             >
               {selectedVizMetadata?.name}
+              {selectedVizMetadata?.label?.name && (
+                <Tooltip
+                  id="viz-badge-tooltip"
+                  placement="top"
+                  title={selectedVizMetadata.label?.description}
+                >
+                  <TitleLabelWrapper>
+                    <HighlightLabel>
+                      <div>{t(selectedVizMetadata.label?.name)}</div>
+                    </HighlightLabel>
+                  </TitleLabelWrapper>
+                </Tooltip>
+              )}
             </SectionTitle>
             <TagsWrapper>
               {selectedVizMetadata?.tags.map(tag => (