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Private Click Measurement

A Work Item of the Privacy Community Group.

Table of Contents

Introduction

A popular business model for the web is to get attribution and payment for clicks, for instance ad clicks that result in purchases or sign-ups. Traditionally, such attribution has been facilitated by user or device identifying cookies sent in cross-site HTTP requests. However, the same technology can be and has been used for privacy invasive cross-site tracking of users.

The technology described in this draft specification is intended to allow for click attribution, such as ad click attribution, while disallowing arbitrary cross-site tracking.

Goals

  • Support click attribution across websites.

  • Preserve user privacy, specifically prevent cross-site tracking of users.

Links

Repository: https://github.com/privacycg/private-click-measurement

Link to spec: https://privacycg.github.io/private-click-measurement/

Blog post with more background info: https://webkit.org/blog/11529/introducing-private-click-measurement-pcm/

Original blog post with further info: https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/

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