diff --git a/pkg/thanos/statefulset.go b/pkg/thanos/statefulset.go
index d44120280d..9103e20bf4 100644
--- a/pkg/thanos/statefulset.go
+++ b/pkg/thanos/statefulset.go
@@ -38,7 +38,6 @@ const (
 	rulesDir                  = "/etc/thanos/rules"
 	configDir                 = "/etc/thanos/config"
 	storageDir                = "/thanos/data"
-	governingServiceName      = "thanos-ruler-operated"
 	defaultPortName           = "web"
 	defaultRetention          = "24h"
 	defaultEvaluationInterval = "15s"
@@ -410,7 +409,7 @@ func makeStatefulSetSpec(tr *monitoringv1.ThanosRuler, config Config, ruleConfig
 	// PodManagementPolicy is set to Parallel to mitigate issues in kubernetes: https://github.com/kubernetes/kubernetes/issues/60164
 	// This is also mentioned as one of limitations of StatefulSets: https://kubernetes.io/docs/concepts/workloads/controllers/statefulset/#limitations
 	return &appsv1.StatefulSetSpec{
-		ServiceName:         governingServiceName,
+		ServiceName:         serviceName(tr.Name),
 		Replicas:            tr.Spec.Replicas,
 		MinReadySeconds:     minReadySeconds,
 		PodManagementPolicy: appsv1.ParallelPodManagement,
@@ -473,7 +472,7 @@ func makeStatefulSetService(tr *monitoringv1.ThanosRuler, config Config) *v1.Ser
 
 	operator.UpdateObject(
 		svc,
-		operator.WithName(governingServiceName),
+		operator.WithName(serviceName(tr.Name)),
 		operator.WithAnnotations(config.Annotations),
 		operator.WithLabels(map[string]string{"operated-thanos-ruler": "true"}),
 		operator.WithLabels(config.Labels),
@@ -487,6 +486,10 @@ func prefixedName(name string) string {
 	return fmt.Sprintf("thanos-ruler-%s", name)
 }
 
+func serviceName(name string) string {
+	return fmt.Sprintf("%s-operated", prefixedName(name))
+}
+
 func volumeName(name string) string {
 	return fmt.Sprintf("%s-data", prefixedName(name))
 }
diff --git a/pkg/thanos/statefulset_test.go b/pkg/thanos/statefulset_test.go
index 213ff0bf3a..d5053a3809 100644
--- a/pkg/thanos/statefulset_test.go
+++ b/pkg/thanos/statefulset_test.go
@@ -932,9 +932,10 @@ func TestStatefulSetServiceName(t *testing.T) {
 			QueryEndpoints: emptyQueryEndpoints,
 		},
 	}
+	tr.Name = "test"
 
 	// assert set correctly
-	expect := governingServiceName
+	expect := serviceName(tr.Name)
 	spec, err := makeStatefulSetSpec(&tr, defaultTestConfig, nil)
 	if err != nil {
 		t.Fatal(err)
diff --git a/test/e2e/thanosruler_test.go b/test/e2e/thanosruler_test.go
index c07819c3a6..9a047aa754 100644
--- a/test/e2e/thanosruler_test.go
+++ b/test/e2e/thanosruler_test.go
@@ -199,9 +199,9 @@ func testTRPreserveUserAddedMetadata(t *testing.T) {
 		update func(object metav1.Object) (metav1.Object, error)
 	}{
 		{
-			name: "thanos-ruler-operated service",
+			name: "thanos-ruler operated service",
 			get: func() (metav1.Object, error) {
-				return svcClient.Get(context.Background(), "thanos-ruler-operated", metav1.GetOptions{})
+				return svcClient.Get(context.Background(), "thanos-ruler-test-operated", metav1.GetOptions{})
 			},
 			update: func(object metav1.Object) (metav1.Object, error) {
 				return svcClient.Update(context.Background(), asService(t, object), metav1.UpdateOptions{})