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Posters and other doodled artwork for the Government Digital Service Design Principles.

The content is Crown Copyright and published under the Open Government Licence v3.0.

Building the posters is a little bit of a bother, so they're here:

  • posters — each principle on an A4 page
  • postcards — each principle as a postcard
  • slides — each principle as a 4:3 slide
  • booklet — a folding booklet of the principles


01 02 03 04 05 06 07 08 09 10


  • drawings — the original drawings as SVG
  • principles — markdown and metadata for each principle.
  • templates — HTML templates for the posters
  • static — CSS and other things used to build the posters


$ make init
$ make clean
$ make


Depends upon the nodejs module, wkhtmltopdf, and ghostscript.

You may need an older version of wkhtmltopdf on Mac OS X.