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<!doctype html>
<title>Iterate, then iterate again</title>
<link rel="stylesheet" type="text/css" href="../static/poster.css">
h2 {
.icon-iterate {
top: 10mm;
.principles ol > li:nth-child(5) {
color: red;
<div class="page">
<h2>Iterate, then iterate again</h2>
<img class="icon icon-iterate" src="../drawings/iterate.svg">
<div class="principles">
<h3>Government Digital Service <strong>Design Principles</strong></h3>
<li>User needs, not government needs</li>
<li>Do less</li>
<li>Design with data</li>
<li>Do the hard work to make it simple</li>
<li>Iterate. Then iterate again.</li>
<li>This is for everyone</li>
<li>The unit of delivery is the team</li>
<li>Build things people can build on</li>
<li>Be consistent not uniform</li>
<li>Make things open, it makes them better</li>