What is a Scenario?
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The Ptero Scenario is the basic building block of Ptero analyis, so it is important to understand how to create Scenarios and what they encapsulate.
The Scenario answers the question "What leads from A to B?"
Frequently, the "from A" part of the question is implied to be "from registration", but Ptero Scenarios allow you to be more explicit.
We call A the start event because it specifies when we should start to care about users we're trying to nudge along to that target event. The start event may be something simple like a
registration event, but it can be very powerful to use other events as start events.
Finally, B can be any event which occurs in your app, game or product and is referred to as the target event for the Scenario. For instance, a
trial-converted event would make sense as your target event.
With these example events, you'd have a Scenario to explore "What leads from registration to trial-converted?".
To build any Scenario, you must simply choose a start event and target event. Ptero takes over from there.
Some Scenarios may be about the user acquisition and conversion process:
- For a web app with a trial, a scenario from trial start to trial conversion.
- For a fremium app, look at users who register and then later upgraded to a paid plan.
- For a mobile game, look at users who installed the app and then made an in-app purchase.
Or, Scenarios may be about adoption of particular features:
- For a chat app, look at users who added friends and then initiated a group chat.
- For a recipe sharing site, look at users who viewed a recipe and then submitted a recipe.
- For a fantasy sports app, look at users who joined a league and then voted on a trade.
Furthermore, you can create Scenarios with "bad" events as target events. This would allow you to understand the behaviors which lead to churn or cancellations.