diff --git a/deploy/crds/pulpproject_v1beta1_pulp_crd.yaml b/deploy/crds/pulpproject_v1beta1_pulp_crd.yaml
index 4e38c081a..dcffc551c 100644
--- a/deploy/crds/pulpproject_v1beta1_pulp_crd.yaml
+++ b/deploy/crds/pulpproject_v1beta1_pulp_crd.yaml
@@ -203,6 +203,9 @@ spec:
                   - IfNotPresent
                   - Always
                   - Never
+              image_pull_secret:
+                description: The image pull secret
+                type: string
               affinity:
                 description: Defines various deployment affinities
                 properties:
diff --git a/deploy/olm-catalog/pulp-operator/manifests/pulp-operator.clusterserviceversion.yaml b/deploy/olm-catalog/pulp-operator/manifests/pulp-operator.clusterserviceversion.yaml
index f18e0d38e..3acb7111c 100644
--- a/deploy/olm-catalog/pulp-operator/manifests/pulp-operator.clusterserviceversion.yaml
+++ b/deploy/olm-catalog/pulp-operator/manifests/pulp-operator.clusterserviceversion.yaml
@@ -207,6 +207,12 @@ spec:
         x-descriptors:
         - urn:alm:descriptor:com.tectonic.ui:advanced
         - urn:alm:descriptor:com.tectonic.ui:hidden
+      - displayName: Image pull secret
+        description: Image pull secret for container images
+        path: image_pull_secret
+        x-descriptors:
+        - urn:alm:descriptor:com.tectonic.ui:advanced
+        - urn:alm:descriptor:com.tectonic.ui:imagePullSecret
       - displayName: Deployment Affinity
         description: The deployment affinity
         path: affinity
diff --git a/deploy/olm-catalog/pulp-operator/manifests/pulp.pulpproject.org_pulps_crd.yml b/deploy/olm-catalog/pulp-operator/manifests/pulp.pulpproject.org_pulps_crd.yml
index 9ee96d20c..5acb35701 100644
--- a/deploy/olm-catalog/pulp-operator/manifests/pulp.pulpproject.org_pulps_crd.yml
+++ b/deploy/olm-catalog/pulp-operator/manifests/pulp.pulpproject.org_pulps_crd.yml
@@ -209,6 +209,9 @@ spec:
                   - IfNotPresent
                   - Always
                   - Never
+              image_pull_secret:
+                description: The image pull secret
+                type: string
               affinity:
                 description: Defines various deployment affinities
                 properties:
diff --git a/playbook.yml b/playbook.yml
index 6efa99862..a76a529e7 100644
--- a/playbook.yml
+++ b/playbook.yml
@@ -27,6 +27,7 @@
     project: pulp
     image: pulp
     image_web: pulp-web
+    image_pull_secret: ""
     tag: stable
     storage_type: File
     file_storage:
diff --git a/roles/postgres/templates/postgres.yaml.j2 b/roles/postgres/templates/postgres.yaml.j2
index 34620f0f6..38f1d6a1b 100644
--- a/roles/postgres/templates/postgres.yaml.j2
+++ b/roles/postgres/templates/postgres.yaml.j2
@@ -35,6 +35,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}
diff --git a/roles/pulp-api/templates/pulp-api.deployment.yaml.j2 b/roles/pulp-api/templates/pulp-api.deployment.yaml.j2
index 256f46749..ac8df7151 100644
--- a/roles/pulp-api/templates/pulp-api.deployment.yaml.j2
+++ b/roles/pulp-api/templates/pulp-api.deployment.yaml.j2
@@ -28,6 +28,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}
diff --git a/roles/pulp-content/templates/pulp-content.deployment.yaml.j2 b/roles/pulp-content/templates/pulp-content.deployment.yaml.j2
index 4f331f028..2b52cb8b3 100644
--- a/roles/pulp-content/templates/pulp-content.deployment.yaml.j2
+++ b/roles/pulp-content/templates/pulp-content.deployment.yaml.j2
@@ -28,6 +28,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}
diff --git a/roles/pulp-resource-manager/templates/pulp-resource-manager.deployment.yaml.j2 b/roles/pulp-resource-manager/templates/pulp-resource-manager.deployment.yaml.j2
index 1bd1a9c2d..bce74df29 100644
--- a/roles/pulp-resource-manager/templates/pulp-resource-manager.deployment.yaml.j2
+++ b/roles/pulp-resource-manager/templates/pulp-resource-manager.deployment.yaml.j2
@@ -28,6 +28,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}
diff --git a/roles/pulp-web/templates/pulp-web.deployment.yaml.j2 b/roles/pulp-web/templates/pulp-web.deployment.yaml.j2
index d35444f69..98d17f6b8 100644
--- a/roles/pulp-web/templates/pulp-web.deployment.yaml.j2
+++ b/roles/pulp-web/templates/pulp-web.deployment.yaml.j2
@@ -28,6 +28,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}
diff --git a/roles/pulp-worker/templates/pulp-worker.deployment.yaml.j2 b/roles/pulp-worker/templates/pulp-worker.deployment.yaml.j2
index b55a0821a..3f5ea5950 100644
--- a/roles/pulp-worker/templates/pulp-worker.deployment.yaml.j2
+++ b/roles/pulp-worker/templates/pulp-worker.deployment.yaml.j2
@@ -28,6 +28,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}
diff --git a/roles/redis/templates/redis.deployment.yaml.j2 b/roles/redis/templates/redis.deployment.yaml.j2
index c99c94093..a30817395 100644
--- a/roles/redis/templates/redis.deployment.yaml.j2
+++ b/roles/redis/templates/redis.deployment.yaml.j2
@@ -28,6 +28,10 @@ spec:
         app.kubernetes.io/part-of: '{{ deployment_type }}'
         app.kubernetes.io/managed-by: '{{ deployment_type }}-operator'
     spec:
+{% if image_pull_secret %}
+      imagePullSecrets:
+        - name: {{ image_pull_secret }}
+{% endif %}
 {% if affinity is defined and affinity.node_affinity is defined %}
       affinity:
         nodeAffinity: {{ affinity.node_affinity }}