diff --git a/molecule/default/playbook.yml b/molecule/default/playbook.yml
index f82148e28..850ff6458 100644
--- a/molecule/default/playbook.yml
+++ b/molecule/default/playbook.yml
@@ -5,3 +5,4 @@
     - pulp3-workers
     - pulp3-resource-manager
     - pulp3-webserver
+    - pulp3-content
diff --git a/roles/pulp3-content/README.md b/roles/pulp3-content/README.md
new file mode 100644
index 000000000..7c6909b6c
--- /dev/null
+++ b/roles/pulp3-content/README.md
@@ -0,0 +1,16 @@
+pulp3-content
+=============
+
+Install, configure, and set the state of pulp content app.
+
+Shared variables:
+-----------------
+
+* `ansible_python_interpreter`: **Required**. Path to the Python interpreter.
+
+This role **is not tightly coupled** with the `pulp3` role, but it does use some of the same
+variables. When used together, the values are inherited from the role. When not used together,
+these values are **required**.
+
+* `pulp_user`
+* `pulp_install_dir`
diff --git a/roles/pulp3-content/handlers/main.yml b/roles/pulp3-content/handlers/main.yml
new file mode 100644
index 000000000..ec9069d9f
--- /dev/null
+++ b/roles/pulp3-content/handlers/main.yml
@@ -0,0 +1,7 @@
+---
+- name: Reload systemd and restart pulp content app
+  systemd:
+    daemon_reload: true
+    name: pulp_content_app.service
+    state: restarted
+  become: true
diff --git a/roles/pulp3-content/meta/main.yml b/roles/pulp3-content/meta/main.yml
new file mode 100644
index 000000000..b9fd61ac7
--- /dev/null
+++ b/roles/pulp3-content/meta/main.yml
@@ -0,0 +1,11 @@
+---
+galaxy_info:
+  author: Pulp
+  description: Pulp content app
+  company: Red Hat
+  min_ansible_version: 2.4
+  platforms:
+    - name: Fedora
+      versions:
+        - 28
+  license: GPL-3.0
diff --git a/roles/pulp3-content/tasks/main.yml b/roles/pulp3-content/tasks/main.yml
new file mode 100644
index 000000000..6e82eb467
--- /dev/null
+++ b/roles/pulp3-content/tasks/main.yml
@@ -0,0 +1,18 @@
+---
+- block:
+  - name: Install pulp_content_app service file
+    template:
+      src: pulp_content_app.service.j2
+      dest: /lib/systemd/system/pulp_content_app.service
+      owner: root
+      group: root
+      mode: 0644
+    notify: Reload systemd and restart pulp content app
+
+  - name: Set state of pulp content app
+    systemd:
+      daemon_reload: true
+      name: pulp_content_app.service
+      state: started
+      enabled: true
+  become: true
diff --git a/roles/pulp3-content/templates/pulp_content_app.service.j2 b/roles/pulp3-content/templates/pulp_content_app.service.j2
new file mode 100644
index 000000000..701be1b27
--- /dev/null
+++ b/roles/pulp3-content/templates/pulp_content_app.service.j2
@@ -0,0 +1,21 @@
+[Unit]
+Description=Pulp Content App
+After=network-online.target
+Wants=network-online.target
+
+# This service will break if left running while PostgreSQL restarts.
+BindsTo=postgresql.service
+After=postgresql.service
+
+[Service]
+Environment="DJANGO_SETTINGS_MODULE=pulpcore.app.settings"
+User={{ pulp_user }}
+WorkingDirectory=/var/run/pulp_content_app/
+RuntimeDirectory=pulp_content_app
+ExecStart={{ pulp_install_dir }}/bin/gunicorn pulpcore.content:server \
+          --bind 'localhost:8080' \
+          --worker-class 'aiohttp.GunicornWebWorker' \
+          -w 2
+
+[Install]
+WantedBy=multi-user.target
diff --git a/source-install.yml b/source-install.yml
index 006483c6d..51722ed21 100644
--- a/source-install.yml
+++ b/source-install.yml
@@ -24,4 +24,5 @@
     - pulp3-workers
     - pulp3-resource-manager
     - pulp3-webserver
+    - pulp3-content
     - pulp3-devel
diff --git a/user-sandbox.yml b/user-sandbox.yml
index 6fc23386d..c0b784040 100644
--- a/user-sandbox.yml
+++ b/user-sandbox.yml
@@ -17,3 +17,4 @@
     - pulp3-workers
     - pulp3-resource-manager
     - pulp3-webserver
+    - pulp3-content