Send Purlem visitors to auto dealer's CRM via ADF
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The Auto-lead Data Format (ADF) is the standard format for sending leads to Dealer CRMs. In this process, an XML-formatted email will be sent to the dealerships CRM email address. The CRM will accept the email, and enter the the visitor's data.


  1. Add the script in the index.php file to your Purlem landing page, just under the "PURL CODE".

  2. Upload the purl-adf.php file.

  3. Update the custom field IDs in the purl-adf.php file to match your Purlem account.

Example of ADF Format

<?xml version="1.0" encoding="UTF-8"?>
<?adf version="1.0"?>

                <name part="first">Joe</name>
                <name part="last">Smith</name>
                <address type="home">
                    <street line="1">'123 Main St</street>
                    <city>New York</city>
            <comments>I want to buy a car now</comments>
			<vendorname>ABC Dealer</vendorname>
			<name part="full">Your Co</name>