diff --git a/README.rst b/README.rst
index 65f255a0a6d..1b2c954711e 100644
--- a/README.rst
+++ b/README.rst
@@ -1,9 +1,7 @@
pip
===
-The `PyPA recommended
-`_
-tool for installing Python packages.
+The `PyPA recommended`_ tool for installing Python packages.
.. image:: https://img.shields.io/pypi/v/pip.svg
:target: https://pypi.python.org/pypi/pip
@@ -14,24 +12,31 @@ tool for installing Python packages.
.. image:: https://img.shields.io/appveyor/ci/pypa/pip.svg
:target: https://ci.appveyor.com/project/pypa/pip/history
-.. image:: https://readthedocs.org/projects/pip/badge/?version=stable
- :target: https://pip.pypa.io/en/stable
+.. image:: https://readthedocs.org/projects/pip/badge/?version=latest
+ :target: https://pip.pypa.io/en/latest
-* `Installation `_
-* `Documentation `_
-* `Changelog `_
-* `GitHub Page `_
-* `Issue Tracking `_
-* `User mailing list `_
-* `Dev mailing list `_
+* `Installation`_
+* `Documentation`_
+* `Changelog`_
+* `GitHub Page`_
+* `Issue Tracking`_
+* `User mailing list`_
+* `Dev mailing list`_
* User IRC: #pypa on Freenode.
* Dev IRC: #pypa-dev on Freenode.
-
Code of Conduct
---------------
Everyone interacting in the pip project's codebases, issue trackers, chat
-rooms, and mailing lists is expected to follow the `PyPA Code of Conduct`_.
-
+rooms and mailing lists is expected to follow the `PyPA Code of Conduct`_.
+
+.. _PyPA recommended: https://packaging.python.org/en/latest/current/
+.. _Installation: https://pip.pypa.io/en/stable/installing.html
+.. _Documentation: https://pip.pypa.io/en/stable/
+.. _Changelog: https://pip.pypa.io/en/stable/news.html
+.. _GitHub Page: https://github.com/pypa/pip
+.. _Issue Tracking: https://github.com/pypa/pip/issues
+.. _User mailing list: http://groups.google.com/group/python-virtualenv>
+.. _Dev mailing list: http://groups.google.com/group/pypa-dev>
.. _PyPA Code of Conduct: https://www.pypa.io/en/latest/code-of-conduct/