diff --git a/.travis.yml b/.travis.yml
index c4eb873..9d15e1c 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,22 +1,37 @@
 sudo: false
 language: python
-# enable Python 3.5 on travis until it will be pre-installed
-python: 3.5
-env:
-  matrix:
-  - TESTENV=py27-pytest2
-  - TESTENV=py34-pytest2
-  - TESTENV=py35-pytest2
-  - TESTENV=py27-pytest3
-  - TESTENV=py34-pytest3
-  - TESTENV=py35-pytest3
+python: "2.7"
+
+matrix:
+  include:
+  - env: TOXENV=py27-pytest33
+  - env: TOXENV=py27-pytest34
+  - env: TOXENV=py27-pytest35
+  - env: TOXENV=py27-pytest36
+  - env: TOXENV=py27-pytest37
+  - env: TOXENV=py27-pytest38
+  - env: TOXENV=py27-pytest39
+  - env: TOXENV=py27-pytest310
+  - env: TOXENV=py27-pytestlatest
+  - env: TOXENV=py34-pytestlatest
+    python: "3.4"
+  - env: TOXENV=py35-pytestlatest
+    python: "3.5"
+  - env: TOXENV=py36-pytestlatest
+    python: "3.6"
+  - env: TOXENV=py37-pytestlatest
+    python: "3.7"
+    # Currently, python 3.7 is a little bit tricky to install:
+    # https://github.com/travis-ci/travis-ci/issues/9069#issuecomment-425720905
+    sudo: required
+    dist: xenial
 install:
 - pip install tox
-script: tox -e $TESTENV
+script: tox
 branches:
-    except:
-        - /^\d/
+  except:
+  - /^\d/
 notifications:
-    email:
-        - bubenkoff@gmail.com
-        - oleg.pidsadnyi@gmail.com
+  email:
+  - bubenkoff@gmail.com
+  - oleg.pidsadnyi@gmail.com
diff --git a/README.rst b/README.rst
index b927c9f..03ff3ce 100644
--- a/README.rst
+++ b/README.rst
@@ -5,8 +5,6 @@ factory_boy_ integration with the pytest_ runner
    :target: https://pypi.python.org/pypi/pytest-factoryboy
 .. image:: https://img.shields.io/pypi/pyversions/pytest-factoryboy.svg
   :target: https://pypi.python.org/pypi/pytest-factoryboy
-.. image:: https://img.shields.io/coveralls/pytest-dev/pytest-factoryboy/master.svg
-   :target: https://coveralls.io/r/pytest-dev/pytest-factoryboy
 .. image:: https://travis-ci.org/pytest-dev/pytest-factoryboy.svg?branch=master
     :target: https://travis-ci.org/pytest-dev/pytest-factoryboy
 .. image:: https://readthedocs.org/projects/pytest-factoryboy/badge/?version=latest
diff --git a/setup.py b/setup.py
index 5ecfce1..b70fc4b 100755
--- a/setup.py
+++ b/setup.py
@@ -38,7 +38,7 @@
         "Topic :: Utilities",
         "Programming Language :: Python :: 2",
         "Programming Language :: Python :: 3"
-    ] + [("Programming Language :: Python :: %s" % x) for x in "2.7 3.0 3.1 3.2 3.3 3.4 3.5".split()],
+    ] + [("Programming Language :: Python :: %s" % x) for x in "2.7 3.4 3.5 3.6 3.7".split()],
     install_requires=[
         "inflection",
         "factory_boy>=2.10.0",
diff --git a/tox.ini b/tox.ini
index 5906a41..50e423e 100644
--- a/tox.ini
+++ b/tox.ini
@@ -1,13 +1,20 @@
 [tox]
 distshare = {homedir}/.tox/distshare
-envlist = py{27,34,35}-pytest{2,3}
-
+envlist = py27-pytest{33,34,35,36,37,38,39,310,latest},py{34,35,36,37}-pytestlatest
 
 [testenv]
-commands = py.test --junitxml={envlogdir}/junit-{envname}.xml {posargs:tests}
-deps = -r{toxinidir}/requirements-testing.txt
-  pytest2: pytest<3.0
-  pytest3: pytest>3.0
+commands = pytest --junitxml={envlogdir}/junit-{envname}.xml {posargs:tests}
+deps =
+    pytestlatest: pytest
+    pytest310: pytest~=3.10.0
+    pytest39: pytest~=3.9.0
+    pytest38: pytest~=3.8.0
+    pytest37: pytest~=3.7.0
+    pytest36: pytest~=3.6.0
+    pytest35: pytest~=3.5.0
+    pytest34: pytest~=3.4.0
+    pytest33: pytest~=3.3.0
+    -r{toxinidir}/requirements-testing.txt
 
 [pytest]
 addopts = -vv -l --pep8