diff --git a/pytest_html/plugin.py b/pytest_html/plugin.py
index 744745a8..3903c1cf 100644
--- a/pytest_html/plugin.py
+++ b/pytest_html/plugin.py
@@ -150,8 +150,13 @@ def create_asset(self, content, extra_index,
                                 str(test_index)])
             hash_generator = hashlib.md5()
             hash_generator.update(hash_key.encode('utf-8'))
-            asset_file_name = '{0}_{1}.{2}'.format(hash_key,
-                                                   hash_generator.hexdigest(),
+            hex_digest = hash_generator.hexdigest()
+            # 255 is the common max filename length on various filesystems,
+            # we subtract hash length, file extension length and 2 more
+            # characters for the underscore and dot
+            max_length = 255 - len(hex_digest) - len(file_extension) - 2
+            asset_file_name = '{0}_{1}.{2}'.format(hash_key[:max_length],
+                                                   hex_digest,
                                                    file_extension)
             asset_path = os.path.join(os.path.dirname(self.logfile),
                                       'assets', asset_file_name)
diff --git a/testing/test_pytest_html.py b/testing/test_pytest_html.py
index eedd44d8..32fc8f6d 100644
--- a/testing/test_pytest_html.py
+++ b/testing/test_pytest_html.py
@@ -503,6 +503,35 @@ def pytest_runtest_makereport(item, call):
         assert result.ret == 0
         assert '<a href="{0}"><img src="{0}"/>'.format(content) in html
 
+    def test_very_long_test_name(self, testdir):
+        testdir.makeconftest("""
+            import pytest
+            @pytest.mark.hookwrapper
+            def pytest_runtest_makereport(item, call):
+                outcome = yield
+                report = outcome.get_result()
+                if report.when == 'call':
+                    from pytest_html import extras
+                    report.extra = [extras.image('image.png')]
+        """)
+        # This will get truncated
+        test_name = 'test_{}'.format('a' * 300)
+        testdir.makepyfile("""
+            def {0}():
+                assert False
+        """.format(test_name))
+        result, html = run(testdir)
+
+        hash_key = 'test_very_long_test_name.py::{}00'.format(test_name)
+        hash_generator = hashlib.md5()
+        hash_generator.update(hash_key.encode('utf-8'))
+        src = 'assets/{0}_{1}.png'.format(hash_key[:218],
+                                          hash_generator.hexdigest())
+        link = ('<a class="image" href="{0}" target="_blank">'.format(src))
+        assert result.ret
+        assert link in html
+        assert os.path.exists(src)
+
     def test_no_environment(self, testdir):
         testdir.makeconftest("""
             def pytest_configure(config):