diff --git a/.gitignore b/.gitignore
index f5c97f1c5..a25c8c8ee 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,5 +1,6 @@
 *.egg-info
 *.pyc
+.DS_Store
 .cache
 .coverage*
 .direnv
diff --git a/.pre-commit-config.yaml b/.pre-commit-config.yaml
index 20c8761e4..954410b7e 100644
--- a/.pre-commit-config.yaml
+++ b/.pre-commit-config.yaml
@@ -26,12 +26,12 @@ repos:
         files: \.py$
 
   - repo: https://github.com/asottile/yesqa
-    rev: v1.3.0
+    rev: v1.4.0
     hooks:
       - id: yesqa
 
   - repo: https://github.com/PyCQA/flake8
-    rev: 5.0.2
+    rev: 5.0.4
     hooks:
       - id: flake8
 
diff --git a/AUTHORS.rst b/AUTHORS.rst
index aa677e81d..0f3845741 100644
--- a/AUTHORS.rst
+++ b/AUTHORS.rst
@@ -3,7 +3,7 @@ Credits
 
 ``attrs`` is written and maintained by `Hynek Schlawack <https://hynek.me/>`_.
 
-The development is kindly supported by `Variomedia AG <https://www.variomedia.de/>`_.
+The development is kindly supported by `Variomedia AG <https://www.variomedia.de/>`_  and all my amazing `GitHub Sponsors <https://github.com/sponsors/hynek>`_.
 
 A full list of contributors can be found in `GitHub's overview <https://github.com/python-attrs/attrs/graphs/contributors>`_.
 
diff --git a/MANIFEST.in b/MANIFEST.in
deleted file mode 100644
index 6dbe985e7..000000000
--- a/MANIFEST.in
+++ /dev/null
@@ -1,24 +0,0 @@
-include LICENSE *.rst *.toml *.yml *.yaml *.ini CITATION.cff
-graft .github
-
-# Stubs
-recursive-include src *.pyi
-recursive-include src py.typed
-
-# Tests
-include tox.ini conftest.py
-recursive-include tests *.py
-recursive-include tests *.yml
-
-# Documentation
-include docs/Makefile docs/docutils.conf
-recursive-include docs *.png
-recursive-include docs *.svg
-recursive-include docs *.py
-recursive-include docs *.rst
-prune docs/_build
-
-# Just to keep check-manifest happy; on releases those files are gone.
-# Last rule wins!
-exclude changelog.d/*.rst
-include changelog.d/towncrier_template.rst
diff --git a/pyproject.toml b/pyproject.toml
index d100c75ac..d3c5054dc 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,6 +1,111 @@
+# SPDX-License-Identifier: MIT
+
 [build-system]
-requires = ["setuptools>=40.6.0", "wheel"]
-build-backend = "setuptools.build_meta"
+requires = ["hatchling", "hatch-fancy-pypi-readme"]
+build-backend = "hatchling.build"
+
+
+[project]
+name = "attrs"
+version = "22.2.0.dev0"
+authors = [{ name = "Hynek Schlawack", email = "hs@ox.cx" }]
+requires-python = ">=3.6"
+description = "Classes Without Boilerplate"
+keywords = ["class", "attribute", "boilerplate"]
+classifiers = [
+    "Development Status :: 5 - Production/Stable",
+    "Intended Audience :: Developers",
+    "Natural Language :: English",
+    "License :: OSI Approved :: MIT License",
+    "Operating System :: OS Independent",
+    "Programming Language :: Python",
+    "Programming Language :: Python :: 3",
+    "Programming Language :: Python :: 3.6",
+    "Programming Language :: Python :: 3.7",
+    "Programming Language :: Python :: 3.8",
+    "Programming Language :: Python :: 3.9",
+    "Programming Language :: Python :: 3.10",
+    "Programming Language :: Python :: 3.11",
+    "Programming Language :: Python :: Implementation :: CPython",
+    "Programming Language :: Python :: Implementation :: PyPy",
+    "Topic :: Software Development :: Libraries :: Python Modules",
+]
+dependencies = ["importlib_metadata;python_version<'3.8'"]
+dynamic = ["readme"]
+
+[project.optional-dependencies]
+tests_no_zope = [
+    # For regression test to ensure cloudpickle compat doesn't break.
+    'cloudpickle; python_implementation == "CPython"',
+    # 5.0 introduced toml; parallel was broken until 5.0.2
+    "coverage[toml]>=5.0.2",
+    "hypothesis",
+    "pympler",
+    # 4.3.0 dropped last use of `convert`
+    "pytest>=4.3.0",
+    # Since the mypy error messages keep changing, we have to keep updating this
+    # pin.
+    'mypy>=0.971; python_implementation == "CPython"',
+    'pytest-mypy-plugins; python_implementation == "CPython"',
+]
+tests = ["attrs[tests_no_zope]", "zope.interface"]
+docs = ["furo", "sphinx", "zope.interface", "sphinx-notfound-page"]
+dev = ["attrs[tests,docs]", "pre-commit"]
+
+[project.urls]
+Documentation = "https://www.attrs.org/"
+Changelog = "https://www.attrs.org/en/stable/changelog.html"
+"Bug Tracker" = "https://github.com/python-attrs/attrs/issues"
+"Source Code" = "https://github.com/python-attrs/attrs"
+Funding = "https://github.com/sponsors/hynek"
+Tidelift = "https://tidelift.com/subscription/pkg/pypi-attrs?utm_source=pypi-attrs&utm_medium=pypi"
+Ko-fi = "https://ko-fi.com/the_hynek"
+
+
+[tool.hatch.build.targets.wheel]
+packages = ["src/attr", "src/attrs"]
+
+
+[tool.hatch.metadata.hooks.fancy-pypi-readme]
+content-type = "text/x-rst"
+
+[[tool.hatch.metadata.hooks.fancy-pypi-readme.fragments]]
+text = """
+.. image:: https://www.attrs.org/en/stable/_static/attrs_logo.png
+   :alt: attrs logo
+   :align: center
+"""
+
+[[tool.hatch.metadata.hooks.fancy-pypi-readme.fragments]]
+path = "README.rst"
+start-after = ".. teaser-begin"
+
+[[tool.hatch.metadata.hooks.fancy-pypi-readme.fragments]]
+text = """
+
+
+Release Information
+===================
+
+
+"""
+
+[[tool.hatch.metadata.hooks.fancy-pypi-readme.fragments]]
+path = "CHANGELOG.rst"
+pattern = ".. towncrier release notes start\n\n(.*?)\n----\n"
+
+[[tool.hatch.metadata.hooks.fancy-pypi-readme.fragments]]
+text = """
+
+`Full changelog <https://www.structlog.org/en/stable/changelog.html>`_
+
+
+
+"""
+
+
+[[tool.hatch.metadata.hooks.fancy-pypi-readme.fragments]]
+path = "AUTHORS.rst"
 
 
 [tool.coverage.run]
@@ -40,32 +145,32 @@ profile = "attrs"
 
 
 [tool.towncrier]
-    package = "attr"
-    package_dir = "src"
-    filename = "CHANGELOG.rst"
-    template = "changelog.d/towncrier_template.rst"
-    issue_format = "`#{issue} <https://github.com/python-attrs/attrs/issues/{issue}>`_"
-    directory = "changelog.d"
-    title_format = "{version} ({project_date})"
-    underlines = ["-", "^"]
-
-    [[tool.towncrier.section]]
-        path = ""
-
-    [[tool.towncrier.type]]
-        directory = "breaking"
-        name = "Backwards-incompatible Changes"
-        showcontent = true
-
-    [[tool.towncrier.type]]
-        directory = "deprecation"
-        name = "Deprecations"
-        showcontent = true
-
-    [[tool.towncrier.type]]
-        directory = "change"
-        name = "Changes"
-        showcontent = true
+package = "attr"
+package_dir = "src"
+filename = "CHANGELOG.rst"
+template = "changelog.d/towncrier_template.rst"
+issue_format = "`#{issue} <https://github.com/python-attrs/attrs/issues/{issue}>`_"
+directory = "changelog.d"
+title_format = "{version} ({project_date})"
+underlines = ["-", "^"]
+
+[[tool.towncrier.section]]
+path = ""
+
+[[tool.towncrier.type]]
+directory = "breaking"
+name = "Backwards-incompatible Changes"
+showcontent = true
+
+[[tool.towncrier.type]]
+directory = "deprecation"
+name = "Deprecations"
+showcontent = true
+
+[[tool.towncrier.type]]
+directory = "change"
+name = "Changes"
+showcontent = true
 
 
 [tool.mypy]
diff --git a/setup.py b/setup.py
deleted file mode 100644
index 874fe757c..000000000
--- a/setup.py
+++ /dev/null
@@ -1,146 +0,0 @@
-# SPDX-License-Identifier: MIT
-
-import codecs
-import os
-import platform
-import re
-
-from setuptools import find_packages, setup
-
-
-###############################################################################
-
-NAME = "attrs"
-PACKAGES = find_packages(where="src")
-META_PATH = os.path.join("src", "attr", "__init__.py")
-KEYWORDS = ["class", "attribute", "boilerplate"]
-PROJECT_URLS = {
-    "Documentation": "https://www.attrs.org/",
-    "Changelog": "https://www.attrs.org/en/stable/changelog.html",
-    "Bug Tracker": "https://github.com/python-attrs/attrs/issues",
-    "Source Code": "https://github.com/python-attrs/attrs",
-    "Funding": "https://github.com/sponsors/hynek",
-    "Tidelift": "https://tidelift.com/subscription/pkg/pypi-attrs?"
-    "utm_source=pypi-attrs&utm_medium=pypi",
-    "Ko-fi": "https://ko-fi.com/the_hynek",
-}
-CLASSIFIERS = [
-    "Development Status :: 5 - Production/Stable",
-    "Intended Audience :: Developers",
-    "Natural Language :: English",
-    "License :: OSI Approved :: MIT License",
-    "Operating System :: OS Independent",
-    "Programming Language :: Python",
-    "Programming Language :: Python :: 3",
-    "Programming Language :: Python :: 3.6",
-    "Programming Language :: Python :: 3.7",
-    "Programming Language :: Python :: 3.8",
-    "Programming Language :: Python :: 3.9",
-    "Programming Language :: Python :: 3.10",
-    "Programming Language :: Python :: 3.11",
-    "Programming Language :: Python :: Implementation :: CPython",
-    "Programming Language :: Python :: Implementation :: PyPy",
-    "Topic :: Software Development :: Libraries :: Python Modules",
-]
-INSTALL_REQUIRES = []
-EXTRAS_REQUIRE = {
-    "docs": ["furo", "sphinx", "zope.interface", "sphinx-notfound-page"],
-    "tests_no_zope": [
-        # For regression test to ensure cloudpickle compat doesn't break.
-        'cloudpickle; python_implementation == "CPython"',
-        # 5.0 introduced toml; parallel was broken until 5.0.2
-        "coverage[toml]>=5.0.2",
-        "hypothesis",
-        "pympler",
-        "pytest>=4.3.0",  # 4.3.0 dropped last use of `convert`
-    ],
-}
-if platform.python_implementation() != "PyPy":
-    EXTRAS_REQUIRE["tests_no_zope"].extend(
-        ["mypy>=0.900,!=0.940", "pytest-mypy-plugins"]
-    )
-
-EXTRAS_REQUIRE["tests"] = EXTRAS_REQUIRE["tests_no_zope"] + ["zope.interface"]
-EXTRAS_REQUIRE["dev"] = (
-    EXTRAS_REQUIRE["tests"] + EXTRAS_REQUIRE["docs"] + ["pre-commit"]
-)
-
-###############################################################################
-
-HERE = os.path.abspath(os.path.dirname(__file__))
-
-
-def read(*parts):
-    """
-    Build an absolute path from *parts* and return the contents of the
-    resulting file.  Assume UTF-8 encoding.
-    """
-    with codecs.open(os.path.join(HERE, *parts), "rb", "utf-8") as f:
-        return f.read()
-
-
-META_FILE = read(META_PATH)
-
-
-def find_meta(meta):
-    """
-    Extract __*meta*__ from META_FILE.
-    """
-    meta_match = re.search(
-        rf"^__{meta}__ = ['\"]([^'\"]*)['\"]", META_FILE, re.M
-    )
-    if meta_match:
-        return meta_match.group(1)
-    raise RuntimeError(f"Unable to find __{meta}__ string.")
-
-
-LOGO = """
-.. image:: https://www.attrs.org/en/stable/_static/attrs_logo.png
-   :alt: attrs logo
-   :align: center
-"""
-
-VERSION = find_meta("version")
-URL = find_meta("url")
-LONG = (
-    LOGO
-    + read("README.rst").split(".. teaser-begin")[1]
-    + "\n\n"
-    + "Release Information\n"
-    + "===================\n\n"
-    + re.search(
-        r"(\d+.\d.\d \(.*?\)\r?\n.*?)\r?\n\r?\n\r?\n----\r?\n\r?\n\r?\n",
-        read("CHANGELOG.rst"),
-        re.S,
-    ).group(1)
-    + "\n\n`Full changelog "
-    + f"<{URL}en/stable/changelog.html>`_.\n\n"
-    + read("AUTHORS.rst")
-)
-
-
-if __name__ == "__main__":
-    setup(
-        name=NAME,
-        description=find_meta("description"),
-        license=find_meta("license"),
-        url=URL,
-        project_urls=PROJECT_URLS,
-        version=VERSION,
-        author=find_meta("author"),
-        author_email=find_meta("email"),
-        maintainer=find_meta("author"),
-        maintainer_email=find_meta("email"),
-        keywords=KEYWORDS,
-        long_description=LONG,
-        long_description_content_type="text/x-rst",
-        packages=PACKAGES,
-        package_dir={"": "src"},
-        python_requires=">=3.6",
-        zip_safe=False,
-        classifiers=CLASSIFIERS,
-        install_requires=INSTALL_REQUIRES,
-        extras_require=EXTRAS_REQUIRE,
-        include_package_data=True,
-        options={"bdist_wheel": {"universal": "1"}},
-    )
diff --git a/src/attr/__init__.py b/src/attr/__init__.py
index 92e8920b5..95e81e177 100644
--- a/src/attr/__init__.py
+++ b/src/attr/__init__.py
@@ -1,6 +1,11 @@
 # SPDX-License-Identifier: MIT
 
+"""
+Classes Without Boilerplate
+"""
+
 from functools import partial
+from typing import Callable
 
 from . import converters, exceptions, filters, setters, validators
 from ._cmp import cmp_using
@@ -21,18 +26,9 @@
 from ._version_info import VersionInfo
 
 
-__version__ = "22.2.0.dev0"
-__version_info__ = VersionInfo._from_version_string(__version__)
-
 __title__ = "attrs"
-__description__ = "Classes Without Boilerplate"
-__url__ = "https://www.attrs.org/"
-__uri__ = __url__
-__doc__ = __description__ + " <" + __uri__ + ">"
 
 __author__ = "Hynek Schlawack"
-__email__ = "hs@ox.cx"
-
 __license__ = "MIT"
 __copyright__ = "Copyright (c) 2015 Hynek Schlawack"
 
@@ -74,3 +70,55 @@
     "validate",
     "validators",
 ]
+
+
+def _make_getattr(mod_name: str) -> Callable:
+    """
+    Create a metadata proxy for packaging information that uses *mod_name* in
+    its warnings and errors.
+    """
+
+    def __getattr__(name: str) -> str:
+        dunder_to_metadata = {
+            "__version__": "version",
+            "__version_info__": "version",
+            "__description__": "summary",
+            "__uri__": "",
+            "__url__": "",
+            "__email__": "",
+        }
+        if name not in dunder_to_metadata.keys():
+            raise AttributeError(f"module {mod_name} has no attribute {name}")
+
+        import sys
+        import warnings
+
+        if sys.version_info < (3, 8):
+            from importlib_metadata import metadata
+        else:
+            from importlib.metadata import metadata
+
+        if name != "__version_info__":
+            warnings.warn(
+                f"Accessing {mod_name}.{name} is deprecated and will be "
+                "removed in a future release. Use importlib.metadata directly "
+                "to query for attrs's packaging metadata.",
+                DeprecationWarning,
+                stacklevel=2,
+            )
+
+        meta = metadata("attrs")
+
+        if name in ("__uri__", "__url__"):
+            return meta["Project-URL"].split(" ", 1)[-1]
+        elif name == "__email__":
+            return meta["Author-email"].split("<", 1)[1].rstrip(">")
+        elif name == "__version_info__":
+            return VersionInfo._from_version_string(meta["version"])
+
+        return meta[dunder_to_metadata[name]]
+
+    return __getattr__
+
+
+__getattr__ = _make_getattr(__name__)
diff --git a/src/attrs/__init__.py b/src/attrs/__init__.py
index a704b8b56..10e0605af 100644
--- a/src/attrs/__init__.py
+++ b/src/attrs/__init__.py
@@ -4,16 +4,7 @@
     NOTHING,
     Attribute,
     Factory,
-    __author__,
-    __copyright__,
-    __description__,
-    __doc__,
-    __email__,
-    __license__,
-    __title__,
-    __url__,
-    __version__,
-    __version_info__,
+    _make_getattr,
     assoc,
     cmp_using,
     define,
@@ -68,3 +59,5 @@
     "validate",
     "validators",
 ]
+
+__getattr__ = _make_getattr(__name__)
diff --git a/conftest.py b/tests/conftest.py
similarity index 100%
rename from conftest.py
rename to tests/conftest.py
diff --git a/tests/test_packaging.py b/tests/test_packaging.py
new file mode 100644
index 000000000..d2907d59c
--- /dev/null
+++ b/tests/test_packaging.py
@@ -0,0 +1,80 @@
+# SPDX-License-Identifier: MIT
+
+import sys
+
+import pytest
+
+import attr
+import attrs
+
+
+if sys.version_info < (3, 8):
+    import importlib_metadata as metadata
+else:
+    from importlib import metadata
+
+
+@pytest.fixture(name="mod", params=(attr, attrs))
+def _mod(request):
+    yield request.param
+
+
+class TestLegacyMetadataHack:
+    def test_version(self, mod):
+        """
+        __version__ returns the correct version.
+        """
+        with pytest.deprecated_call() as ws:
+            assert metadata.version("attrs") == mod.__version__
+
+        assert (
+            f"Accessing {mod.__name__}.__version__ is deprecated"
+            in ws.list[0].message.args[0]
+        )
+
+    def test_description(self, mod):
+        """
+        __description__ returns the correct description.
+        """
+        with pytest.deprecated_call() as ws:
+            assert "Classes Without Boilerplate" == mod.__description__
+
+        assert (
+            f"Accessing {mod.__name__}.__description__ is deprecated"
+            in ws.list[0].message.args[0]
+        )
+
+    @pytest.mark.parametrize("name", ["__uri__", "__url__"])
+    def test_uri(self, mod, name):
+        """
+        __uri__ & __url__ returns the correct project URL.
+        """
+        with pytest.deprecated_call() as ws:
+            assert "https://www.attrs.org/" == getattr(mod, name)
+
+        assert (
+            f"Accessing {mod.__name__}.{name} is deprecated"
+            in ws.list[0].message.args[0]
+        )
+
+    def test_email(self, mod):
+        """
+        __email__ returns Hynek's email address.
+        """
+        with pytest.deprecated_call() as ws:
+            assert "hs@ox.cx" == mod.__email__
+
+        assert (
+            f"Accessing {mod.__name__}.__email__ is deprecated"
+            in ws.list[0].message.args[0]
+        )
+
+    def test_does_not_exist(self, mod):
+        """
+        Asking for unsupported dunders raises an AttributeError.
+        """
+        with pytest.raises(
+            AttributeError,
+            match=f"module {mod.__name__} has no attribute __yolo__",
+        ):
+            mod.__yolo__