diff --git a/.travis.yml b/.travis.yml
index 2db6886..3e9938a 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -101,6 +101,6 @@ jobs:
 
   - <<: *deploy-base
     <<: *run-if-blurb
-    if: false
+    if: 1 != 1
     env:
       TARGET_PKG: blurb