diff --git a/Makefile b/Makefile
index 42872c179..bf04a459d 100644
--- a/Makefile
+++ b/Makefile
@@ -80,12 +80,13 @@ push:
 	fi
 
 
-# pull: Download translations files from Transifex. For downloading new
-#       translation files, first run "tx-config" target to update the
-#       translation file mapping.
+# pull: Download translations files from Transifex, and apply line wrapping.
+#       For downloading new translation files, first run "tx-config" target
+#       to update the translation file mapping.
 .PHONY: pull
 pull: venv
 	$(VENV)/bin/tx pull --force --language=$(LANGUAGE) --parallel
+	$(VENV)/bin/powrap --quiet *.po **/*.po
 
 
 # tx-config: After running "pot", create a new Transifex config file by
diff --git a/requirements.txt b/requirements.txt
index 863cfbf49..f04463587 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -1,2 +1,3 @@
 transifex-client
 sphinx-intl
+powrap