diff --git a/pythonpro/core/tests/test_lead_landing_page.py b/pythonpro/core/tests/test_lead_landing_page.py
index 6aea3cc8..4275b09c 100644
--- a/pythonpro/core/tests/test_lead_landing_page.py
+++ b/pythonpro/core/tests/test_lead_landing_page.py
@@ -189,7 +189,7 @@ def test_user_has_role(resp_lead_creation, django_user_model):
 def test_user_created_as_lead_on_email_marketing(resp_lead_creation, django_user_model, create_lead_mock: Mock):
     user = django_user_model.objects.first()
     create_lead_mock.assert_called_once_with(user.first_name, user.email, 'offer-funnel-0', 'utm_source=facebook',
-                                             id=user.id)
+                                             id=user.id, utm_source='facebook')
 
 
 def test_user_source_was_saved_from_url(resp_lead_creation, django_user_model, create_lead_mock: Mock):
@@ -292,7 +292,8 @@ def test_should_send_utms_to_email_marketing_as_tags(create_lead_mock, resp_lead
             "utm_campaign=a00f00",
             "utm_content=content",
             "utm_term=term",
-            id=ANY
+            id=ANY,
+            utm_source='facebook-ads'
         )
     ]
     create_lead_mock.assert_has_calls(calls)
diff --git a/pythonpro/domain/tests/test_lead.py b/pythonpro/domain/tests/test_lead.py
index 03629221..a341a0d0 100644
--- a/pythonpro/domain/tests/test_lead.py
+++ b/pythonpro/domain/tests/test_lead.py
@@ -15,7 +15,7 @@ def sync_user_delay(mocker):
 
 def test_creation(db, django_user_model, create_or_update_lead_mock, sync_user_delay):
     user = user_domain.register_lead('Renzo Nuccitelli', 'renzo@python.pro.br', 'google_ads')
-    create_or_update_lead_mock.assert_called_once_with(user.first_name, user.email, id=user.id)
+    create_or_update_lead_mock.assert_called_once_with(user.first_name, user.email, id=user.id, utm_source='google_ads')
     assert not sync_user_delay.called
     assert django_user_model.objects.all().get() == user
 
@@ -25,6 +25,8 @@ def test_should_create_lead_with_extra_tags(
     user = user_domain.register_lead(
         'Renzo Nuccitelli', 'renzo@python.pro.br', 'google_ads', tags=['tag-1', 'tag-2']
     )
-    create_or_update_lead_mock.assert_called_once_with(user.first_name, user.email, 'tag-1', 'tag-2', id=user.id)
+    create_or_update_lead_mock.assert_called_once_with(
+        user.first_name, user.email, 'tag-1', 'tag-2', id=user.id, utm_source='google_ads'
+    )
     assert not sync_user_delay.called
     assert django_user_model.objects.all().get() == user
diff --git a/pythonpro/domain/user_domain.py b/pythonpro/domain/user_domain.py
index 6d3f62f4..d659cd3c 100644
--- a/pythonpro/domain/user_domain.py
+++ b/pythonpro/domain/user_domain.py
@@ -12,8 +12,8 @@
 from pythonpro.core import facade as _core_facade
 from pythonpro.core.models import User as _User
 from pythonpro.discourse.facade import MissingDiscourseAPICredentials, generate_sso_payload_and_signature
-from pythonpro.email_marketing import facade as _email_marketing_facade
 from pythonpro.domain.subscription_domain import subscribe_with_no_role
+from pythonpro.email_marketing import facade as _email_marketing_facade
 
 _logger = Logger(__file__)
 
@@ -43,7 +43,7 @@ def register_lead(first_name: str, email: str, source: str = 'unknown', tags: li
         source = 'unknown'
     _core_facade.validate_user(first_name, email, source)
     lead = _core_facade.register_lead(first_name, email, source)
-    _email_marketing_facade.create_or_update_lead.delay(first_name, email, *tags, id=lead.id)
+    _email_marketing_facade.create_or_update_lead.delay(first_name, email, *tags, id=lead.id, utm_source=source)
 
     return lead
 
diff --git a/pythonpro/email_marketing/facade.py b/pythonpro/email_marketing/facade.py
index 14446dbc..e089c71a 100644
--- a/pythonpro/email_marketing/facade.py
+++ b/pythonpro/email_marketing/facade.py
@@ -26,8 +26,8 @@
 
 
 @run_until_available
-def create_or_update_with_no_role(name: str, email: str, *tags, id='0', phone=None):
-    return create_or_update_user(name, email, '', *tags, id=id, phone=phone)
+def create_or_update_with_no_role(name: str, email: str, *tags, id='0', phone=None, utm_source=None):
+    return create_or_update_user(name, email, '', *tags, id=id, phone=phone, utm_source=utm_source)
 
 
 @run_until_available
@@ -79,7 +79,7 @@ def _normalise_id(id):
 
 
 @run_until_available
-def create_or_update_user(name: str, email: str, role: str, *tags, id='0', phone=None):
+def create_or_update_user(name: str, email: str, role: str, *tags, id='0', phone=None, utm_source=None):
     if settings.ACTIVE_CAMPAIGN_TURNED_ON is False:
         return
     prospect_list_id = _get_lists()['Prospects']
@@ -95,6 +95,8 @@ def create_or_update_user(name: str, email: str, role: str, *tags, id='0', phone
     }
     if phone is not None:
         data['phone'] = phone
+    if utm_source is not None:
+        data['field[%utm_source%]'] = utm_source
     if id == _normalise_id('0'):
         contact = _client.contacts.create_contact(data)
     else: