diff --git a/src/process/qgsprocess.cpp b/src/process/qgsprocess.cpp
index 4293d20af211..ae3d3af51991 100644
--- a/src/process/qgsprocess.cpp
+++ b/src/process/qgsprocess.cpp
@@ -287,9 +287,18 @@ int QgsProcessingExec::run( const QStringList &constArgs )
     QgsUnitTypes::AreaUnit areaUnit = QgsUnitTypes::AreaUnknownUnit;
     QString projectPath;
     QVariantMap params;
-    for ( int i = 3; i < args.count(); i++ )
+    bool paramsEnded = false;
+    int i = 3;
+    for ( ; i < args.count(); i++ )
     {
       QString arg = args.at( i );
+
+      if ( arg == QLatin1String( "--" ) )
+      {
+        paramsEnded = true;
+        break;
+      }
+
       if ( arg.startsWith( QLatin1String( "--" ) ) )
         arg = arg.mid( 2 );
 
@@ -322,11 +331,24 @@ int QgsProcessingExec::run( const QStringList &constArgs )
       }
       else
       {
-        std::cerr << QStringLiteral( "Invalid parameter value %1. Parameter values must be of the form \"--NAME=VALUE\"\n" ).arg( arg ).toLocal8Bit().constData();
+        std::cerr << QStringLiteral( "Invalid parameter value %1. Parameter values must be entered after \"--\" e.g.\n  Example:\n    qgis_process run algorithm_name -- PARAM1=VALUE PARAM2=42\"\n" ).arg( arg ).toLocal8Bit().constData();
         return 1;
       }
     }
 
+    // After '--' we only have params
+    for ( ; i < args.count(); i++ )
+    {
+      const QString arg = args.at( i );
+      const QStringList parts = arg.split( '=' );
+      if ( parts.count() >= 2 )
+      {
+        const QString name = parts.first();
+        const QString value = parts.mid( 1 ).join( '=' );
+        params.insert( name, value );
+      }
+    }
+
     return execute( algId, params, ellipsoid, distanceUnit, areaUnit, useJson, projectPath );
   }
   else
@@ -349,7 +371,7 @@ void QgsProcessingExec::showUsage( const QString &appName )
       << "\tplugins\tlist available and active plugins\n"
       << "\tlist\tlist all available processing algorithms\n"
       << "\thelp\tshow help for an algorithm. The algorithm id or a path to a model file must be specified.\n"
-      << "\trun\truns an algorithm. The algorithm id or a path to a model file and parameter values must be specified. Parameter values are specified via the --PARAMETER=VALUE syntax.\n"
+      << "\trun\truns an algorithm. The algorithm id or a path to a model file and parameter values must be specified. Parameter values are specified after -- with PARAMETER=VALUE syntax.\n"
       << "\t\tIf required, the ellipsoid to use for distance and area calculations can be specified via the \"--ELLIPSOID=name\" argument.\n"
       << "\t\tIf required, an existing QGIS project to use during the algorithm execution can be specified via the \"--PROJECT_PATH=path\" argument.\n";
 
diff --git a/tests/src/python/test_qgsprocessexecutable.py b/tests/src/python/test_qgsprocessexecutable.py
index 9c4b8830a293..994f3c457651 100644
--- a/tests/src/python/test_qgsprocessexecutable.py
+++ b/tests/src/python/test_qgsprocessexecutable.py
@@ -160,7 +160,7 @@ def testAlgorithmRunNoArgs(self):
         self.assertIn('inputs', output.lower())
         self.assertEqual(rc, 1)
 
-    def testAlgorithmRun(self):
+    def testAlgorithmRunLegacy(self):
         output_file = self.TMP_DIR + '/polygon_centroid.shp'
         rc, output, err = self.run_process(['run', 'native:centroids', '--INPUT={}'.format(TEST_DATA_DIR + '/polys.shp'), '--OUTPUT={}'.format(output_file)])
         if os.environ.get('TRAVIS', '') != 'true':
@@ -172,9 +172,21 @@ def testAlgorithmRun(self):
         self.assertTrue(os.path.exists(output_file))
         self.assertEqual(rc, 0)
 
+    def testAlgorithmRun(self):
+        output_file = self.TMP_DIR + '/polygon_centroid.shp'
+        rc, output, err = self.run_process(['run', 'native:centroids', '--', 'INPUT={}'.format(TEST_DATA_DIR + '/polys.shp'), 'OUTPUT={}'.format(output_file)])
+        if os.environ.get('TRAVIS', '') != 'true':
+            # Travis DOES have errors, due to QStandardPaths: XDG_RUNTIME_DIR not set warnings raised by Qt
+            self.assertFalse(err)
+        self.assertIn('0...10...20...30...40...50...60...70...80...90', output.lower())
+        self.assertIn('results', output.lower())
+        self.assertIn('OUTPUT:\t' + output_file, output)
+        self.assertTrue(os.path.exists(output_file))
+        self.assertEqual(rc, 0)
+
     def testAlgorithmRunJson(self):
         output_file = self.TMP_DIR + '/polygon_centroid2.shp'
-        rc, output, err = self.run_process(['run', '--json', 'native:centroids', '--INPUT={}'.format(TEST_DATA_DIR + '/polys.shp'), '--OUTPUT={}'.format(output_file)])
+        rc, output, err = self.run_process(['run', '--json', 'native:centroids', '--', 'INPUT={}'.format(TEST_DATA_DIR + '/polys.shp'), 'OUTPUT={}'.format(output_file)])
         res = json.loads(output)
 
         self.assertIn('gdal_version', res)
@@ -201,7 +213,7 @@ def testModelHelp(self):
 
     def testModelRun(self):
         output_file = self.TMP_DIR + '/model_output.shp'
-        rc, output, err = self.run_process(['run', TEST_DATA_DIR + '/test_model.model3', '--FEATS={}'.format(TEST_DATA_DIR + '/polys.shp'), '--native:centroids_1:CENTROIDS={}'.format(output_file)])
+        rc, output, err = self.run_process(['run', TEST_DATA_DIR + '/test_model.model3', '--', 'FEATS={}'.format(TEST_DATA_DIR + '/polys.shp'), 'native:centroids_1:CENTROIDS={}'.format(output_file)])
         if os.environ.get('TRAVIS', '') != 'true':
             # Travis DOES have errors, due to QStandardPaths: XDG_RUNTIME_DIR not set warnings raised by Qt
             self.assertFalse(err)