diff --git a/cmd/build.go b/cmd/build.go
index 26b14bb0..0e91b66e 100644
--- a/cmd/build.go
+++ b/cmd/build.go
@@ -39,6 +39,9 @@ goc build .
 # Build the current binary with cover variables injected, and set the registry center to http://127.0.0.1:7777.
 goc build --center=http://127.0.0.1:7777 
 
+# Build the current binary with cover variables injected, and set the registry name.
+goc build --service=srv1
+
 # Build the current binary with cover variables injected, and redirect output to /to/this/path.
 goc build --output /to/this/path
 
@@ -77,6 +80,7 @@ func runBuild(args []string, wd string) {
 		Target:                   gocBuild.TmpDir,
 		Mode:                     coverMode.String(),
 		AgentPort:                agentPort.String(),
+		Service:                  service,
 		Center:                   center,
 		Singleton:                singleton,
 		IsMod:                    gocBuild.IsMod,
diff --git a/cmd/commonflags.go b/cmd/commonflags.go
index 7f3a6d18..aa02229c 100644
--- a/cmd/commonflags.go
+++ b/cmd/commonflags.go
@@ -27,6 +27,7 @@ import (
 var (
 	target            string
 	center            string
+	service           string
 	agentPort         AgentPort
 	debugGoc          bool
 	debugInCISyncFile string
@@ -60,6 +61,7 @@ func addCommonFlags(cmdset *pflag.FlagSet) {
 
 func addBuildFlags(cmdset *pflag.FlagSet) {
 	addCommonFlags(cmdset)
+	cmdset.StringVar(&service, "service", "", "register service name. if not provided, using the binary file name")
 	// bind to viper
 	viper.BindPFlags(cmdset)
 }
diff --git a/cmd/install.go b/cmd/install.go
index edc3c575..2a63f930 100644
--- a/cmd/install.go
+++ b/cmd/install.go
@@ -70,6 +70,7 @@ func runInstall(args []string, wd string) {
 		Target:                   gocBuild.TmpDir,
 		Mode:                     coverMode.String(),
 		AgentPort:                agentPort.String(),
+		Service:                  service,
 		Center:                   center,
 		Singleton:                singleton,
 		IsMod:                    gocBuild.IsMod,
diff --git a/cmd/run.go b/cmd/run.go
index 6fde9cee..f871d6d9 100644
--- a/cmd/run.go
+++ b/cmd/run.go
@@ -72,6 +72,7 @@ goc run . [--buildflags] [--exec] [--arguments]
 			Center:                   gocServer,
 			Singleton:                singleton,
 			AgentPort:                "",
+			Service:                  service,
 			IsMod:                    gocBuild.IsMod,
 			ModRootPath:              gocBuild.ModRootPath,
 			OneMainPackage:           true, // go run is similar with go build, build only one main package
diff --git a/pkg/cover/cover.go b/pkg/cover/cover.go
index 2639ce2b..b87c3f91 100644
--- a/pkg/cover/cover.go
+++ b/pkg/cover/cover.go
@@ -52,6 +52,7 @@ type TestCover struct {
 	Mode                     string
 	AgentPort                string
 	Center                   string // cover profile host center
+	Service                  string
 	Singleton                bool
 	MainPkgCover             *PackageCover
 	DepsCover                []*PackageCover
@@ -139,6 +140,7 @@ type CoverInfo struct {
 	Args                     string
 	Mode                     string
 	AgentPort                string
+	Service                  string
 	Center                   string
 	Singleton                bool
 }
@@ -190,6 +192,7 @@ func Execute(coverInfo *CoverInfo) error {
 				Mode:                     mode,
 				AgentPort:                agentPort,
 				Center:                   center,
+				Service:                  coverInfo.Service,
 				Singleton:                singleton,
 				MainPkgCover:             mainCover,
 				GlobalCoverVarImportPath: globalCoverVarImportPath,
diff --git a/pkg/cover/instrument.go b/pkg/cover/instrument.go
index a559fea2..4ffb4771 100644
--- a/pkg/cover/instrument.go
+++ b/pkg/cover/instrument.go
@@ -223,6 +223,10 @@ func registerHandlers() {
 
 func registerSelf(address string) ([]byte, error) {
 	selfName := filepath.Base(os.Args[0])
+    serviceName := {{.Service | printf "%q"}}
+    if serviceName != "" {
+        selfName = serviceName
+    }
 	req, err := http.NewRequest("POST", fmt.Sprintf("%s/v1/cover/register?name=%s&address=%s", {{.Center | printf "%q"}}, selfName, address), nil)
 	if err != nil {
 		log.Fatalf("http.NewRequest failed: %v", err)