diff --git a/.Rbuildignore b/.Rbuildignore
index 7472e9d..514e94e 100644
--- a/.Rbuildignore
+++ b/.Rbuildignore
@@ -1,3 +1,5 @@
+^docs$
+^_pkgdown\.yml$
 ^.*\.Rproj$
 ^\.Rproj\.user$
 ^\.travis\.yml$
diff --git a/.gitignore b/.gitignore
index 807ea25..c2f15ec 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,3 +1,4 @@
 .Rproj.user
 .Rhistory
 .RData
+docs
diff --git a/.travis.yml b/.travis.yml
index 0f09303..47a1884 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -4,12 +4,28 @@ language: R
 sudo: false
 cache: packages
 
+matrix:
+  include:
+  - r: release
+    after_success:
+    - Rscript -e 'covr::codecov()'
+    before_deploy:
+    - R CMD INSTALL .
+    - Rscript -e 'pkgdown::build_site()'
+    deploy:
+      provider: pages
+      skip-cleanup: true
+      github-token: $GITHUB_TOKEN
+      local-dir: docs
+      fqdn: lobstr.r-lib.org
+      on:
+        branch: master
+
 r:
 - 3.1
 - 3.2
 - 3.3
 - oldrel
-- release
 - devel
 
 after_success:
diff --git a/DESCRIPTION b/DESCRIPTION
index 17026f2..53491ee 100644
--- a/DESCRIPTION
+++ b/DESCRIPTION
@@ -19,6 +19,7 @@ Imports:
 Suggests: 
     covr,
     pillar,
+    pkgdown,
     testthat
 LinkingTo: 
     Rcpp
diff --git a/_pkgdown.yml b/_pkgdown.yml
new file mode 100644
index 0000000..e69de29