diff --git a/NEWS.md b/NEWS.md
index fae102dc..e06eb3f7 100644
--- a/NEWS.md
+++ b/NEWS.md
@@ -1,5 +1,9 @@
 # tidyselect (development version)
 
+* Use of `.data` in tidyselect expressions is now deprecated to more cleanly
+  separate tidy-select from data-masking. Use `any_of()` or `all_of()` instead
+  (#169).
+
 * `peek_var()` error now generates hyperlink to docs with recent RStudio (#289).
 
 * `all_of()` (like `any_of()`) now fails when used outside of a
diff --git a/R/eval-walk.R b/R/eval-walk.R
index 37f34aeb..19ac94f6 100644
--- a/R/eval-walk.R
+++ b/R/eval-walk.R
@@ -271,6 +271,11 @@ call_kind <- function(expr, error_call) {
   fn <- as_string(head)
 
   if (fn %in% c("$", "[[") && identical(node_cadr(expr), quote(.data))) {
+    lifecycle::deprecate_warn("1.2.0",
+      what = I("Use of .data in tidyselect expressions"),
+      with = I("`any_of()` or `all_of()`")
+    )
+
     validate_dot_data(expr, error_call)
     return(".data")
   }
diff --git a/tests/testthat/_snaps/eval-walk.md b/tests/testthat/_snaps/eval-walk.md
index 4cb7a85e..bde9fb70 100644
--- a/tests/testthat/_snaps/eval-walk.md
+++ b/tests/testthat/_snaps/eval-walk.md
@@ -76,6 +76,15 @@
       Caused by error:
       ! object 'foobar' not found
 
+# use of .data is deprecated
+
+    Code
+      x <- select_loc(x, .data$a)
+    Condition
+      Warning:
+      Use of .data in tidyselect expressions was deprecated in tidyselect 1.2.0.
+      Please use `any_of()` or `all_of()` instead.
+
 # eval_walk() has informative messages
 
     Code
diff --git a/tests/testthat/test-eval-walk.R b/tests/testthat/test-eval-walk.R
index f04d469b..cdf9ad51 100644
--- a/tests/testthat/test-eval-walk.R
+++ b/tests/testthat/test-eval-walk.R
@@ -269,12 +269,19 @@ test_that("selections provide informative errors", {
 })
 
 test_that("can select with .data pronoun (#2715)", {
+  withr::local_options(lifecycle_verbosity = "quiet")
+
   expect_identical(select_loc(c(foo = "foo"), .data$foo), c(foo = 1L))
   expect_identical(select_loc(c(foo = "foo"), .data[["foo"]]), c(foo = 1L))
   expect_identical(select_loc(letters2, .data$a:.data$b), c(a = 1L, b = 2L))
   expect_identical(select_loc(letters2, .data[["a"]]:.data[["b"]]), c(a = 1L, b = 2L))
 })
 
+test_that("use of .data is deprecated", {
+  x <- list(a = 1, b = 2, c = 3)
+  expect_snapshot(x <- select_loc(x, .data$a))
+})
+
 test_that(".data in env-expression has the lexical definition", {
   quo <- local({
     .data <- mtcars
@@ -327,6 +334,8 @@ test_that("eval_sym() still supports predicate functions starting with `is`", {
 })
 
 test_that("eval_walk() has informative messages", {
+  withr::local_options(lifecycle_verbosity = "quiet")
+
   expect_snapshot({
     "# Using a predicate without where() warns"
     invisible(select_loc(iris, is_integer))
diff --git a/tests/testthat/test-lifecycle-deprecated.R b/tests/testthat/test-lifecycle-deprecated.R
index 0cdd5e63..e6833fa7 100644
--- a/tests/testthat/test-lifecycle-deprecated.R
+++ b/tests/testthat/test-lifecycle-deprecated.R
@@ -326,6 +326,8 @@ test_that("vars_rename() sets variable context", {
 })
 
 test_that("vars_rename() supports `.data` pronoun", {
+  withr::local_options(lifecycle_verbosity = "quiet")
+
   expect_identical(vars_rename(c("a", "b"), B = .data$b), c(a = "a", B = "b"))
 })