diff --git a/Makefile b/Makefile
index 776649b2834..57d756b47e3 100644
--- a/Makefile
+++ b/Makefile
@@ -46,7 +46,6 @@ help:
 	@echo "  docserve           run an HTTP server on the docs directory"
 	@echo "  html               make HTML docs"
 	@echo "  htmlview           open the index page built by the html target in your browser"
-	@echo "  inplace            make inplace extension"
 	@echo "  install            make and install"
 	@echo "  install-coverage   make and install with C coverage"
 	@echo "  lint               run the lint checks"
@@ -54,10 +53,6 @@ help:
 	@echo "  release-test       run code and package tests before release"
 	@echo "  test               run tests on installed Pillow"
 
-.PHONY: inplace
-inplace: clean
-	python3 -m pip install -e --global-option="build_ext" --global-option="--inplace" .
-
 .PHONY: install
 install:
 	python3 -m pip -v install .
diff --git a/tox.ini b/tox.ini
index 458a0010734..a79089f5177 100644
--- a/tox.ini
+++ b/tox.ini
@@ -13,7 +13,7 @@ extras =
     tests
 commands =
     make clean
-    {envpython} -m pip install --global-option="build_ext" --global-option="--inplace" .
+    {envpython} -m pip install .
     {envpython} selftest.py
     {envpython} -m pytest -W always {posargs}
 allowlist_externals =