Header Bidding (also known as header auctions, parallel bidding, or header bidding) is a technique that involves running SSP & Ad Exchange code directly on page so publishers can receive bids on their inventory that may be unavailable through their primary ad server and exchange.
The returned bids are then passed into the ad server so they can compete with direct demand and the primary ad server's exchange on a level playing field. More information on the subject can be found here and here.
A list of bidders with video ads support can be found here.
In this repository, we will show how to set up Prebid with Radiant Media Player to show instream video ads with our client side adapter, instream video ads using Prebid Server and outstream video ads. Prebid.js for video overview can be found here.
Prebid.js with Radiant Media Player: client-side adapter
instream-client-side.html. A working example can be found here.
Prebid.js with Radiant Media Player: Prebid Server
instream-prebid-server.html. A working example can be found here.
Prebid.js with Radiant Media Player: Outstream video ads
outstream.html. A working example can be found here.
The above examples are start points to best implement header bidding for Radiant Media Player through Prebid.js. For production usage you will need to:
- configure Radiant Media Player with your settings and use our production core library (rmp.min.js)
- configure your prebid according to your requirements and adserver
- use a prebid.js custom build that only encompasses your target bidders
rmp-prebid examples are released under MIT License
Prebid.js is released under Apache License 2.0
Radiant Media Player is a commercial HTML5 video player and has its own license which can be found here: https://www.radiantmediaplayer.com/terms-of-service.html