diff --git a/README.md b/README.md
index bb7d88713..43c45f77d 100644
--- a/README.md
+++ b/README.md
@@ -214,6 +214,35 @@ def default_serializer_options
 end
 ```
 
+
+## Camelization
+
+The `camelize` option takes either the value `:lower` which yields `camelCase`
+and `true` that yields `CamelCase` keys and roots.
+
+It is possible to configure camelization of keys and roots in two different ways.
+
+#### 1. Enable camelization globally for all, or per class
+
+In an initializer:
+
+```ruby
+ActiveSupport.on_load(:active_model_serializers) do
+  # Enable camelization
+  ActiveModel::Serializer.camelize = true
+end
+```
+
+#### 2. Subclass the serializer, and specify using it
+
+```ruby
+class MySerializer < ActiveModel::Serializer
+  self.camelize = :lower
+  # OR
+  camelize :lower
+end
+```
+
 ## Getting the old version
 
 If you find that your project is already relying on the old rails to_json
diff --git a/lib/active_model/serializer.rb b/lib/active_model/serializer.rb
index e2a6228b6..9a7c5dc74 100644
--- a/lib/active_model/serializer.rb
+++ b/lib/active_model/serializer.rb
@@ -60,6 +60,8 @@ def to_s
       end
     end
 
+    class_attribute :_camelize
+
     class_attribute :_attributes
     self._attributes = {}
 
@@ -94,7 +96,7 @@ def attributes(*attrs)
       end
 
       def attribute(attr, options={})
-        self._attributes = _attributes.merge(attr.is_a?(Hash) ? attr : {attr => options[:key] || attr.to_s.gsub(/\?$/, '').to_sym})
+        self._attributes = _attributes.merge(attr.is_a?(Hash) ? attr : {attr => options[:key] || camelize_value(attr.to_s.gsub(/\?$/, ''))})
 
         attr = attr.keys[0] if attr.is_a? Hash
 
@@ -257,6 +259,17 @@ def root(name)
       end
       alias_method :root=, :root
 
+      # Sets camelization for attribute names
+      #
+      #   :lower = camelCaseLikeThis
+      #   true   = CamelCaseLikeThis
+      #   false  = dont_camel_case_anything
+      #
+      def camelize(camelize)
+        self._camelize = camelize
+      end
+      alias_method :camelize=, :camelize
+
       # Used internally to create a new serializer object based on controller
       # settings and options for a given resource. These settings are typically
       # set during the request lifecycle or by the controller class, and should
@@ -289,6 +302,17 @@ def build_json(controller, resource, options)
 
         serializer.new(resource, options)
       end
+
+      def camelize_value(value)
+        return nil unless value
+        if self._camelize.to_s == 'lower'
+          value.to_s.camelize(:lower)
+        elsif self._camelize
+          value.to_s.camelize
+        else
+          value.to_s
+        end.to_sym
+      end
     end
 
     attr_reader :object, :options
@@ -308,12 +332,13 @@ def root_name
       return false if self._root == false
 
       class_name = self.class.name.demodulize.underscore.sub(/_serializer$/, '').to_sym unless self.class.name.blank?
-
-      if self._root == true
+      class_name = if self._root == true
         class_name
       else
         self._root || class_name
       end
+
+      camelize_value class_name
     end
 
     def url_options
@@ -382,7 +407,7 @@ def include!(name, options={})
       association = association_class.new(name, options, self.options)
 
       if association.embed_ids?
-        node[association.key] = association.serialize_ids
+        node[camelize_value(association.key)] = association.serialize_ids
 
         if association.embed_in_root? && hash.nil?
           raise IncludeError.new(self.class, association.name)
@@ -390,7 +415,7 @@ def include!(name, options={})
           merge_association hash, association.root, association.serializables, unique_values
         end
       elsif association.embed_objects?
-        node[association.key] = association.serialize
+        node[camelize_value(association.key)] = association.serialize
       end
     end
 
@@ -447,6 +472,10 @@ def instrument(name, payload = {}, &block)
       ActiveSupport::Notifications.instrument(event_name, payload, &block)
     end
 
+    def camelize_value(value)
+      self.class.camelize_value value
+    end
+
     private
 
     def default_embed_options
diff --git a/lib/active_model/serializer/associations.rb b/lib/active_model/serializer/associations.rb
index 1f2b0b53f..e63977f17 100644
--- a/lib/active_model/serializer/associations.rb
+++ b/lib/active_model/serializer/associations.rb
@@ -48,19 +48,30 @@ def initialize(name, options={}, serializer_options={})
       alias embed_in_root? embed_in_root
 
       def key
-        if key = options[:key]
+
+        key = if key = options[:key]
           key
         elsif use_id_key?
           id_key
         else
           name
         end
+
+        camelize_value key
       end
 
       private
 
       attr_reader :embed_key, :serializer_class, :options, :serializer_options
 
+      def camelize_value(value)
+        if serializer_class && serializer_class.respond_to?(:camelize_value)
+          return serializer_class.camelize_value value
+        end
+
+        ActiveModel::Serializer.camelize_value value
+      end
+
       def find_serializable(object)
         if serializer_class
           serializer_class.new(object, serializer_options)
@@ -73,11 +84,11 @@ def find_serializable(object)
 
       class HasMany < Association #:nodoc:
         def root
-          options[:root] || name
+          camelize_value options[:root] || name
         end
 
         def id_key
-          "#{name.to_s.singularize}_ids".to_sym
+          camelize_value "#{name.to_s.singularize}_ids".to_sym
         end
 
         def serializables
@@ -111,17 +122,19 @@ def initialize(name, options={}, serializer_options={})
         end
 
         def root
-          if root = options[:root]
+          rootname = if root = options[:root]
             root
           elsif polymorphic?
             object.class.to_s.pluralize.demodulize.underscore.to_sym
           else
             name.to_s.pluralize.to_sym
           end
+
+          camelize_value rootname
         end
 
         def id_key
-          "#{name}_id".to_sym
+          camelize_value "#{name}_id".to_sym
         end
 
         def embeddable?
@@ -137,7 +150,7 @@ def serialize
           if object
             if polymorphic?
               {
-                :type => polymorphic_key,
+                camelize_value("type").to_sym => polymorphic_key,
                 polymorphic_key => find_serializable(object).serializable_hash
               }
             else
@@ -149,17 +162,16 @@ def serialize
         def serialize_ids
           if object
             serializer = find_serializable(object)
-            id =
-              if serializer.respond_to?(embed_key)
-                serializer.send(embed_key)
-              else
-                object.read_attribute_for_serialization(embed_key)
-              end
+            id = if serializer.respond_to?(embed_key)
+              serializer.send(embed_key)
+            else
+              object.read_attribute_for_serialization(embed_key)
+            end
 
             if polymorphic?
               {
-                type: polymorphic_key,
-                id: id
+                camelize_value("type").to_sym => polymorphic_key,
+                camelize_value("id").to_sym => id
               }
             else
               id
@@ -177,7 +189,7 @@ def use_id_key?
         end
 
         def polymorphic_key
-          object.class.to_s.demodulize.underscore.to_sym
+          camelize_value object.class.to_s.demodulize.underscore.to_sym
         end
       end
     end
diff --git a/lib/active_model_serializers.rb b/lib/active_model_serializers.rb
index 4ae2d743a..de78ac1d7 100644
--- a/lib/active_model_serializers.rb
+++ b/lib/active_model_serializers.rb
@@ -70,7 +70,6 @@ def active_model_serializer
 
 Array.send(:include, ActiveModel::ArraySerializerSupport)
 Set.send(:include, ActiveModel::ArraySerializerSupport)
-
 {
   active_record: 'ActiveRecord::Relation',
   mongoid: 'Mongoid::Criteria'
diff --git a/test/serializer_test.rb b/test/serializer_test.rb
index 5da28d8aa..270eddc06 100644
--- a/test/serializer_test.rb
+++ b/test/serializer_test.rb
@@ -287,6 +287,63 @@ def test_custom_root
     assert_equal({ my_blog: { author: nil } }, serializer.new(blog, scope: user).as_json)
   end
 
+  def test_camelization
+    camel = Camel.new
+    serializer = Class.new(ActiveModel::Serializer) do
+      camelize true
+      root :camel_upper
+      attributes :first_name, :last_name
+    end
+
+    assert_equal({
+      CamelUpper: {
+        FirstName: "Camel",
+        LastName:  "Case",
+      }
+    }, serializer.new(camel).as_json)
+  end
+
+  def test_camelization_lower
+    camel = Camel.new
+    serializer = Class.new(ActiveModel::Serializer) do
+      camelize :lower
+      root :camel_lower
+      attributes :first_name, :last_name
+    end
+
+    assert_equal({
+      camelLower: {
+        firstName: "Camel",
+        lastName:  "Case",
+      }
+    }, serializer.new(camel).as_json)
+  end
+
+  def test_camelization_global_config
+    begin
+      ActiveSupport.on_load(:active_model_serializers) do
+        self.camelize = :lower
+      end
+
+      camel = Camel.new
+      serializer = Class.new(ActiveModel::Serializer) do
+        root :not_camel
+        attributes :first_name, :last_name
+      end
+
+      assert_equal({
+        notCamel: {
+          firstName: "Camel",
+          lastName:  "Case"
+        }
+      }, serializer.new(camel).as_json)
+    ensure
+      ActiveSupport.on_load(:active_model_serializers) do
+        self.camelize = false
+      end
+    end
+  end
+
   def test_nil_root_object
     user = User.new
     blog = nil
diff --git a/test/test_fakes.rb b/test/test_fakes.rb
index a0a244c13..7c1c72443 100644
--- a/test/test_fakes.rb
+++ b/test/test_fakes.rb
@@ -166,6 +166,16 @@ class BlogWithRootSerializer < BlogSerializer
   root true
 end
 
+class Camel < Model
+
+  def initialize(attributes = {})
+    attributes.reverse_merge!(first_name: "Camel", last_name: 'Case')
+    super(attributes)
+  end
+
+  attr_accessor :first_name, :last_name
+end
+
 class CustomPostSerializer < ActiveModel::Serializer
   attributes :title
 end