Instacart is an online grocery store interested in analysing their customers data to create a marketing plan. This project is part of the Career Foundry Data Analytics python project.
The Instacart stakeholders are most interested in the variety of customers in their database along with their purchasing behaviors. They assume they can't target everyone using the same methods, and they’re considering a targeted marketing strategy. Your task is to perform an initial data and exploratory analysis of some of their data in order to derive insights and suggest strategies for better segmentation based on the provided criteria.
customers.csv departments.csv orders.csv products.csv orders_products_prior.csv
Language: Python Libraries: Pandas, Numpy, Seaborn, Matplotlib, and Scipy Software: Jupyter Notebooks and Excel