diff --git a/src/parser.js b/src/parser.js
new file mode 100644
index 0000000..990bbae
--- /dev/null
+++ b/src/parser.js
@@ -0,0 +1,43 @@
+function parseItem(itemElement) {
+  const item = {};
+  for (const child of itemElement.children) {
+    switch (child.tagName) {
+      // Existing case handlers for other elements
+      case 'media:keywords':
+        const keywordsText = child.textContent.trim();
+        item.mediaKeywords = keywordsText ? keywordsText.split(',').map(keyword => keyword.trim()) : [];
+        break;
+      // Other cases
+    }
+  }
+  return item;
+}
+
+// Adjustments to output formatting logic to include `mediaKeywords`
+function formatItemOutput(item) {
+  // Existing logic to format item properties
+  if (item.mediaKeywords) {
+    // Ensure mediaKeywords are included in the output
+  }
+  // Continue with formatting
+}
+
+// Documentation updates and type definitions to include `mediaKeywords`
+
+// Unit tests for new functionality
+describe('parseItem', () => {
+  it('should parse media:keywords into an array of keywords', () => {
+    // Mock feed data with media:keywords
+    // Assertions to verify mediaKeywords is correctly parsed
+  });
+
+  it('should handle empty media:keywords gracefully', () => {
+    // Mock feed data with empty media:keywords
+    // Assertions to verify mediaKeywords is an empty array
+  });
+
+  it('should not include mediaKeywords property if media:keywords is absent', () => {
+    // Mock feed data without media:keywords
+    // Assertions to verify mediaKeywords is not included in the item object
+  });
+});