diff --git a/packages/cli/src/commands/server/runServer.js b/packages/cli/src/commands/server/runServer.js
index 181d8fd34..e07312f72 100644
--- a/packages/cli/src/commands/server/runServer.js
+++ b/packages/cli/src/commands/server/runServer.js
@@ -20,6 +20,7 @@ import loadMetroConfig from '../../tools/loadMetroConfig';
 
 export type Args = {|
   assetExts?: string[],
+  assetPlugins?: string[],
   cert?: string,
   customLogReporterPath?: string,
   host?: string,
@@ -54,6 +55,12 @@ async function runServer(argv: Array<string>, ctx: ConfigT, args: Args) {
     reporter,
   });
 
+  if (args.assetPlugins) {
+    metroConfig.transformer.assetPlugins = args.assetPlugins.map(plugin =>
+      require.resolve(plugin),
+    );
+  }
+
   const middlewareManager = new MiddlewareManager({
     host: args.host,
     port: metroConfig.server.port,
diff --git a/packages/cli/src/commands/server/server.js b/packages/cli/src/commands/server/server.js
index 6fe1adbb8..e4b5ac073 100644
--- a/packages/cli/src/commands/server/server.js
+++ b/packages/cli/src/commands/server/server.js
@@ -30,6 +30,12 @@ export default {
         'Specify any additional folders to be added to the watch list',
       parse: (val: string) => val.split(','),
     },
+    {
+      command: '--assetPlugins [list]',
+      description:
+        'Specify any additional asset plugins to be used by the packager by full filepath',
+      parse: (val: string) => val.split(','),
+    },
     {
       command: '--assetExts [list]',
       description: