diff --git a/reactor-netty-http/src/main/java/reactor/netty/http/server/HttpTrafficHandler.java b/reactor-netty-http/src/main/java/reactor/netty/http/server/HttpTrafficHandler.java
index c773b1f89..5e7fc28a1 100644
--- a/reactor-netty-http/src/main/java/reactor/netty/http/server/HttpTrafficHandler.java
+++ b/reactor-netty-http/src/main/java/reactor/netty/http/server/HttpTrafficHandler.java
@@ -362,6 +362,8 @@ public void write(ChannelHandlerContext ctx, Object msg, ChannelPromise promise)
 				   .execute(this);
 			}
 			else {
+				IdleTimeoutHandler.addIdleTimeoutHandler(ctx.pipeline(), idleTimeout);
+
 				ctx.read();
 			}
 			return;
@@ -461,8 +463,6 @@ public void operationComplete(ChannelFuture future) {
 			}
 		}
 
-		IdleTimeoutHandler.addIdleTimeoutHandler(future.channel().pipeline(), idleTimeout);
-
 		HttpServerOperations.cleanHandlerTerminate(future.channel());
 	}