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Prioritize ads based on content #4224

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merged 2 commits into from Jun 13, 2018
Merged

Prioritize ads based on content #4224

merged 2 commits into from Jun 13, 2018

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@davidfischer
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@davidfischer davidfischer commented Jun 11, 2018

This changes the prioritization of ads requested from the client.

  • Lower priority of sidebar placement if it would be below the fold
  • The above will automatically increase the priority of footer ads relatively
  • Increase the priority of a mobile text-only ad when on mobile

These priority changes only affect the choice of an ad within a flight of ads from the same advertiser. The flight will still be chosen based on the targeting criteria and probabilistically on how many clicks/views are needed to fill the ad buy.

@davidfischer davidfischer requested a review from ericholscher Jun 11, 2018
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@ericholscher ericholscher left a comment

This makes a lot of sense and should hopefully increase CTR. I also wonder if we should do something similar w/ footer ads and short content. I know there was a user who complained about the mobile ads on really short pages, so maybe we should also de-prioritize them if the content length is <500px or something.

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@davidfischer
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@davidfischer davidfischer commented Jun 12, 2018

I know there was a user who complained about the mobile ads on really short pages, so maybe we should also de-prioritize them if the content length is <500px or something.

They complained about the regular footer ads on very short pages. I agree. On very short pages, lets deprioritize footer ads in favor of sidebar.

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@davidfischer davidfischer merged commit e1826a9 into master Jun 13, 2018
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@stsewd stsewd deleted the davidfischer/ad-priority branch Aug 15, 2018
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2 participants