This allows (but doesn't mandate) fixed footer text-only advertisements. The plan is to roll these out as a test to see if users react to them (do they perform? do users hate them?).
For starters, we'll roll them out on our docs only followed by community ads
As they expand perhaps they can target themes that previously didn't have ads or on docs where ads are either all the way at the bottom of the page (never viewed) or have a long sidebar (again, the ad isn't viewed)
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