diff --git a/app.json b/app.json
new file mode 100644
index 0000000000..3ed7247637
--- /dev/null
+++ b/app.json
@@ -0,0 +1,18 @@
+{
+  "name": "Refinery CMS Demo",
+  "description": "A demonstration website using Refinery CMS with some test data.",
+  "repository": "https://github.com/refinery/demo",
+  "logo": "http://www.refinerycms.com/images/refinery-cms-logo.png",
+  "website": "http://www.refinerycms.com/",
+  "keywords": [
+    "refinerycms",
+    "demo"
+  ],
+  "success_url": "/refinery",
+  "addons": [
+    "heroku-postgresql:hobby-dev"
+  ],
+  "scripts": {
+    "postdeploy": "bundle exec rake db:migrate && bundle exec rake db:seed"
+  }
+}
\ No newline at end of file
diff --git a/readme.md b/readme.md
index 0cb317ab5b..97ca15ab5e 100644
--- a/readme.md
+++ b/readme.md
@@ -10,6 +10,10 @@ You can chat with us using Gitter:
 
 [![Gitter chat](https://badges.gitter.im/refinery/refinerycms.svg)](https://gitter.im/refinery/refinerycms)
 
+You can automatically deploy a demo on Heroku:
+
+[![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy)
+
 ## Requirements
 
 * [Bundler](http://gembundler.com)